The impact of subtitles for videos
The vast majority of videos are watched without audio - particularly on social media platforms like Instagram. In a situation like this, subtitles are paramount. In fact subtitles have always been an option for video content, especially when they're used to make the video useful for those that might not understand the spoken language. But today more and more video creators are starting to understand the value of adding subtitles or captions to their YouTube or social media videos - even in the same language. Why? Because it makes it far more accessible to a much wider audience.