Best Video Editing Tools for Growing Small Businesses on TikTok

Looking for the best video editing tools to help grow your small business on TikTok? Check out our top recommendations and take your TikTok content to the next level!

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TikTok has emerged as a powerful platform for small businesses looking to expand their digital footprint and engage with a broader audience. With its unique blend of entertainment, creativity, and community, TikTok offers small businesses a dynamic space to showcase their brand, products, and values. Here's a comprehensive guide on leveraging TikTok's features to boost your brand's strategy.

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How TikTok helps small business

TikTok has become a significant platform for small businesses, offering a range of tools and features designed to help brands grow, connect with their audience, and boost sales. Here's how TikTok supports small businesses in their marketing efforts.

How TikTok helps small business
  • Unlocking the magic of TikTok

Small businesses find success on TikTok by showcasing their unique brand personality and connecting with their audience through engaging content. For example, Carpet Repair Guys turned their niche service into a TikTok phenomenon, gaining hundreds of thousands of followers by sharing light-hearted, humorous content that reflects their brand's personality​​.

  • Supporting small businesses

TikTok offers several initiatives like the "Back-to-Business" ad credit program, Small Biz Block Party workshops, and the user-generated Small Wins campaign. These programs provide small businesses with the resources, knowledge, and financial support to kickstart their TikTok marketing journey​​.

  • Leveraging TikTok’s algorithm

To maximize visibility on the platform, small businesses need to understand how TikTok's algorithm works. This includes using relevant captions, popular hashtags, and TikTok sounds to improve the visibility of their content in users' "For You" pages​​.

  • Content strategy development

A powerful content strategy is key to engaging the audience on TikTok. This strategy should include a mix of entertaining, informative, and practical content, ensuring a balance that appeals to different types of viewers​​.

  • Paid advertising options

TikTok provides a variety of paid advertising options, such as TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects, and Branded Hashtag Challenges. These ad formats offer businesses multiple ways to increase brand awareness and reach their target audience effectively​​

By utilizing these features and strategies, small businesses can effectively use TikTok to grow their brand, connect with a broader audience, and drive sales. TikTok's focus on creativity, authenticity, and community engagement makes it a valuable platform for small businesses looking to expand their digital marketing efforts.

What small business are successful on TikTok

Here's a concise summary of small businesses that have found success on TikTok, utilizing various strategies to boost their brand visibility and sales.

  1. Enchanted Scrunch
  2. Gained attention with a viral video showcasing unique scrunchie designs, leading to a substantial increase in sales and a six-figure company status​​.
  3. Peachy BBs Slime
  4. Engaged a large audience with slime-making videos, becoming a sensation on TikTok and often selling out products within minutes​​.
  5. Lala Hijabs
  6. Achieved fame through culturally relevant content, significantly enhancing brand visibility and driving 60% of its sales through TikTok​​.
  7. Candy Funhouse
  8. Leveraged fun and engaging candy-related content, noticing a noticeable increase in orders and followers​​.
  9. Hoodjabi
  10. Found success by focusing on lifestyle content humorously and engagingly, leveraging trending sounds​​.
  11. Bobbie Goods

Showed that simplicity could be effective, transitioning from a drawing account to a brand selling coloring books and stickers​​.

TikTok strategy tips for small businesses

  • Building trust through product showcases

TikTok allows businesses to creatively showcase their products, highlighting quality, usability, and customer satisfaction. By sharing videos that demonstrate product features or customer experiences, brands like Pwuffy and XXL Scrunchie & CO have successfully built trust and engagement with their audience. This approach not only illustrates the value of your products but also encourages wider audience reach through viral content​​.

  • The power of organic and paid marketing

An effective TikTok strategy combines organic content with paid advertisements to maximize reach and engagement. This "always-engaged" strategy, supported by partnerships with TikTok creators, ensures your brand remains dynamic and connected with the community. By utilizing TikTok's Business Starter Guide, businesses can craft compelling stories, analyze performance analytics, and tailor paid campaigns to amplify success​​.

  • Optimizing your TikTok profile

A well-crafted TikTok profile can significantly impact your brand's visibility and engagement. High-resolution imagery, whether a clear headshot or a brand logo, along with a compelling bio, sets the stage for your brand's narrative. Incorporating relevant emojis and a clear call-to-action directs potential followers towards more detailed brand content or shopping pages​​.

  • Engaging with trends and understanding your audience

Staying abreast of TikTok trends and understanding your competition are crucial steps in developing an impactful content strategy. By exploring trending hashtags and observing competitor engagement, businesses can identify opportunities for unique content creation that resonates with their target audience. Creating buyer personas based on audience segments helps tailor content that speaks directly to their interests, needs, and behaviors​​.

  • Developing a diverse content strategy

Diversifying your TikTok content strategy to include a mix of educational, entertaining, and practical videos ensures a broad appeal. Leveraging the platform's algorithm by using popular sounds and relevant hashtags improves content visibility, encouraging higher engagement rates. Businesses can learn from competitors and trends to continuously refine their content approach, ensuring it aligns with audience preferences and platform dynamics​​.

  • Leveraging TikTok's paid advertising

TikTok offers a range of advertising options, including In-feed ads, Promote ads, Spark ads, and Video shopping ads, each tailored to different marketing objectives. Understanding these options allows businesses to effectively reach their target audience, drive traffic to landing pages, and enhance brand awareness. Combining organic efforts with paid strategies can significantly increase return on investment and overall brand reach​​.

Create commercial videos with CapCut

In today's digital era, establishing a small business's brand on TikTok has become a crucial strategy for reaching a wider, more engaged audience. This dynamic platform offers a unique opportunity to showcase your brand's personality, connect with consumers, and drive meaningful engagement through creative content. However, creating compelling commercial videos that resonate with viewers and embody your brand's essence can be challenging. This is where the CapCut desktop video editor comes into play, offering intuitive tools and features that empower small businesses to craft professional-quality videos with ease.

  • Professional features for complex editing workflows

CapCut provides a comprehensive suite of tools designed for intricate editing tasks. This includes advanced timeline management, allowing for precise synchronization of clips, effects, and audio tracks, ideal for projects requiring detailed attention to timing and rhythm.

  • Generate captions with intelligent language recognition

This feature simplifies the process of adding subtitles, making your content accessible to a broader audience. Whether you're creating educational content or engaging social media videos, automatic caption generation saves time and enhances viewer comprehension.

  • Precisely edit for an improved editing experience

CapCut's interface facilitates the detailed editing of video, audio, and text tracks. This level of control is crucial for creators who demand precision in their edits, whether fine-tuning dialogue, adjusting music layers, or syncing effects.

  • Thousands of trending effects, transitions, and stickers

Stay current with the latest video trends using CapCut's extensive library of effects, transitions, and stickers. This feature allows creators to add flair and visual appeal to their videos, keeping content fresh and engaging.

  • HD video editor supports 4K 60fps exports

For creators aiming for the highest quality, CapCut supports exports in 4K resolution at 60 frames per second. This capability ensures your videos retain clarity and detail, even on large screens or when viewed in high-definition settings.

  • Remove filler words with 1 click

Keep your content crisp and to the point by removing unnecessary filler words from audio tracks with just one click. This editing feature is invaluable for podcasters, vloggers, and educational content creators looking to produce polished, professional audio.

  • Make your videos active and dynamic

Inject energy into your videos with dynamic editing techniques. Use CapCut's motion graphics, speed adjustments, and animation tools to bring movement and vitality to your content, captivating your audience.

  • Decorate your videos with audio effects

Enhance the auditory experience of your videos with CapCut's selection of audio effects. From sound design enhancements to musical overlays, these tools allow you to create an immersive sound landscape that complements your visual content.

  • Create colorful videos

Explore CapCut's color grading and correction tools to adjust the mood and atmosphere of your videos. Whether seeking a warm, inviting tone or a cool, dramatic look, you have the palette to paint your masterpiece.

  • Let your beauty shine

CapCut includes beauty filters and enhancement features to ensure subjects look their best. Ideal for fashion, beauty, and lifestyle creators, these tools help polish your on-screen presence.

  • Change aspect ratios easily

With CapCut, switching between aspect ratios to fit different platforms is effortless. Whether optimizing for TikTok's vertical format, YouTube's widescreen, or Instagram's square, CapCut ensures your videos always look their best.

How to edit small business video with CapCut

Creating a captivating small business video with CapCut involves a seamless three-part process designed to enhance your content and engage your audience effectively. Here's how you can make the most of CapCut's features to edit your small business video.

  1. Upload video
  2. Begin by launching CapCut on your computer and click on the "Create new" button to start a new project. This first step involves importing the video file you wish to edit from your computer into CapCut. Navigate through your files and select the video you plan to work on. This process is straightforward and sets the stage for the creative editing that follows. It's the initial step where your raw content is brought into the CapCut environment, ready to be transformed into something more polished and engaging.
  3. Step
  4. Edit video
  5. Once your video is imported into CapCut, the real magic begins. CapCut's video editor is equipped with a broad spectrum of editing tools that cater to every possible need you might have for your video. You can refine your video to perfection by cutting scenes to remove unwanted parts, splitting scenes to insert additional content, or merging clips for better flow. Audio editing is another critical feature, allowing you to enhance the sound quality, add voiceovers, or even background music from CapCut’s extensive library of tunes.
  6. Don't forget to explore the full range of media assets available, including filters to adjust the mood or look of your video, effects to add dynamism, and text, stickers, and captions to convey your message. The AI-powered editing tools are a game-changer, offering functionalities like automatic caption generation or background removal that significantly boost productivity and creativity. These tools are designed to make video editing accessible and efficient, ensuring your content stands out.
    Edit video
  8. Step
  9. Export video

After meticulously editing your video, it’s time to share it with the world. CapCut simplifies the exporting process. Click on the export button and choose your preferred format, resolution, and frame rate. CapCut handles the rest, ensuring your video is exported without any watermarks, and maintaining the professional look of your content. This step is crucial as it encapsulates all the hard work and creativity you’ve put into your project, packaging it into a final product ready for viewing.

Export video

Explore more features with CapCut video editor

The CapCut video editor is renowned for its user-friendly interface and comprehensive features that cater to both beginners and professionals alike. Here's how its key functions can enhance your video editing projects.

  • Rich video and audio resources

CapCut offers an extensive library of video clips and music tracks, enabling creators to enrich their projects with high-quality multimedia elements. This feature is particularly useful for content creators looking to add a professional flair to their videos without the hassle of sourcing materials from multiple places.

  • Easy split scene

With the easy split scene function, editors can effortlessly divide their videos into multiple sections. This is ideal for creating dramatic effects, segmenting different parts of a story, or simply organizing content more effectively. It's a handy tool for vloggers and educational content creators who often need to break down complex information into digestible parts.

  • Eliminate background noise with one click

CapCut’s noise reduction feature allows users to improve their audio quality by removing unwanted background noise from their recordings. This function is indispensable for podcasters and video marketers who aim to produce clear, professional-sounding audio in their videos.

  • Automatically generate subtitles

The automatic subtitle generation tool uses AI to transcribe spoken words into text, making videos more accessible and engaging. This feature is a boon for creators targeting a global audience or those looking to boost their content's SEO and viewer retention rates.

  • Free storage space

CapCut provides free cloud storage, offering a secure and convenient way to save projects. This is particularly beneficial for teams working on collaborative projects, as it ensures that all members have access to the latest versions of their work, regardless of their location.

  • Collaborative editing function

The platform supports collaborative editing, allowing multiple users to work on the same project simultaneously. This feature enhances productivity and creativity, making it easier for teams to bring their ideas to life. It's especially useful for businesses and educational groups working on collective projects.


In today's digital landscape, TikTok has proven to be a fertile ground for small businesses looking to expand their reach, connect with a younger audience, and inject creativity into their marketing strategies. Leveraging this dynamic platform can catapult a small business into the spotlight, providing a unique opportunity to showcase brand personality, engage with customers on a personal level, and drive sales through visually compelling content. To fully harness the power of TikTok, small businesses must utilize tools that elevate their content and streamline their creative process. This is where the CapCut desktop video editor becomes an invaluable asset. With its rich array of features tailored for high-quality video production, CapCut enables small businesses to craft professional-grade videos that resonate with the TikTok audience. From easy video editing and noise reduction to free storage space and collaborative editing functions, CapCut equips small businesses with everything they need to grow their brand on TikTok and captivate their target market with ease.

Frequently Asked Questions

  1. Does TikTok promote small businesses?
  2. Yes, TikTok has become a powerful platform for promoting small businesses. The app's unique algorithm and engaging format offer unprecedented visibility, allowing even new brands to reach a wide audience quickly. TikTok's For You Page (FYP) serves content based on user interest rather than following, meaning a small business's brand on TikTok can gain significant exposure based on content relevance and engagement rather than pre-established follower counts.
  3. This democratized approach helps level the playing field, giving creative and authentic content from small businesses the chance to go viral. Enhancing your brand's presence on TikTok can be further simplified using tools like CapCut desktop video editor, which offers comprehensive editing features to make your content stand out.
  4. How do I find brands to work with on TikTok?
  5. Finding brands to collaborate with on TikTok involves networking and showcasing your small business in a way that attracts partnerships. Start by engaging with content from potential partner brands, using relevant hashtags, and participating in trending challenges to increase your visibility.
  6. Additionally, utilizing TikTok's Business Account features can make your small business more discoverable to brands looking for collaboration opportunities. Creating high-quality, engaging content that aligns with your brand identity is crucial. Utilizing a tool like CapCut desktop video editor can elevate your content quality, making your small business's brand on TikTok more appealing to potential partners.
  7. How do small businesses go viral on TikTok?

Going viral on TikTok for small businesses often hinges on creating relatable, creative, and timely content. Leveraging trending sounds, challenges, and hashtags can significantly increase your content's reach. Furthermore, understanding your audience and tailoring content to their preferences and behaviors plays a critical role in achieving virality. Authenticity and consistency are key; users gravitate towards brands that showcase their true personality and regularly engage with their community.

To ensure your videos meet the platform's quality expectations and stand out, consider using the CapCut desktop video editor. Its suite of editing tools and effects can help polish your videos, enhancing your small business's brand on TikTok and increasing your chances of going viral.

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