Businesses today need effective ways to reach their audience quickly. One of the best ways to do this is by using marketing videos online. These videos can show products, explain services, or share messages in a way that grabs attention faster than text or images. With the right tools, anyone can design professional marketing videos without needing advanced skills or expensive equipment.
This article lists the top 5 free online marketing video makers to help you promote your business.
What are the advantages of marketing with online videos
Using videos for promotion is very popular because they catch attention quickly and make messages easy to understand. Businesses can use online marketing videos to connect with their audience in a more interactive and effective way. Here are some more benefits of making these videos:
- Higher engagement
People spend more time seeing videos than reading plain text. Online marketing videos grab attention with motion, sound, and visuals, keeping viewers interested much longer. This higher engagement increases the chances that your audience will remember your brand or take action quickly.
- Better visibility
Videos are easily shared on social media platforms and websites, reaching a wider audience. Using an online marketing video creator, businesses can make videos that are attractive, engaging, and shareable, helping their brand appear in more places online.
- Clear product explanation
Videos can show exactly how a product works or explain services step by step. Online marketing videos make it easier for customers to understand your offerings clearly without confusion, improving trust and overall satisfaction.
- Increased conversions
Watching a video can motivate viewers to buy or sign up much faster than reading descriptions. A good online marketing video creator lets you include clear calls-to-action that guide viewers toward making a purchase or engaging with your business effectively.
- SEO boost
Search engines favor websites that include relevant video content. By adding online marketing videos, businesses can improve their website ranking, attract more visitors, and increase the chances of reaching potential customers online quickly.
The 5 ultimate online marketing video creators worth trying
Finding the right tools can make it easier to create marketing videos. The right tool helps you design professional videos without spending too much time or money. Here are the top 5 tools that are worth trying for your marketing needs:
CapCut Web
CapCut Web is a convenient tool for creating professional marketing videos directly from your browser. It is ideal for marketers who need quick, vibrant videos for social media or websites without installing software. Using CapCut Web, businesses can efficiently produce engaging content that attracts and retains audience attention.
- AI product video maker: Automatically generates product-focused videos, saving time while creating attention-grabbing content for marketing campaigns that stand out from competitors.
- Wide range of product video templates: Provides ready-to-use templates for different industries, making it easy to design videos that match your brand style and audience preferences quickly.
- One-click background removal: Quickly removes backgrounds from product clips, allowing for clean, professional visuals without complex editing or additional software tools.
- Add audio to product clips: It lets you include music, narration, or sound effects to enhance viewer engagement and make videos more persuasive and memorable.
- Multiple AI voice options: CapCut Web provides various AI-voiceovers to suit different audiences and marketing tones, improving communication effectiveness and viewer connection significantly.
- Share high-quality videos: Exports videos in HD quality, ensuring your marketing videos look professional across social media, websites, and other digital marketing channels.
- Requires a stable internet for smooth performance.
- Some advanced features require payment.
How to design product videos using AI on CapCut Web
To start designing product videos on CapCut Web, first visit the official website and click on the "Sign up" button. You can register using your email, phone number, or social media accounts like Google or Facebook. After verifying your account, you can immediately access AI tools to create professional marketing videos.
- STEP 1
- Access the AI video maker
Open CapCut Web in your preferred browser. Go to "Video" and click on "Free AI video maker" to open a new window for video generation.
- STEP 2
- Convert script to marketing video
Tap on the "Instant AI video" tool to open the video generator. Begin by choosing a video style, such as "Realistic" or "Movie." Next, click "Enter script" and either write or paste a video script from a chatbot. Select your preferred voiceover, and finally, click "Create" to let CapCut Web generate your marketing video.
- STEP 3
- Choose a caption template
Captions are automatically added to the AI-generated video. To change their appearance, go to the "Elements" tab, enable "Captions template," and tap the style you like to apply to all captions in the video.
- STEP 4
- Add music
Add a unique touch to your marketing video by including suitable slow music. Go to the "Music" tab and click the "+" icon on the track you want to add. You can then adjust its volume and pitch for the perfect balance.
- STEP 5
- Export and share
Once you've generated and customized your video, click "Export" in the top-right corner. Select the desired resolution and format, then click "Export" again to save it. To make additional edits, click "Edit more."
Canva
Canva is a versatile platform that allows businesses to design professional marketing videos quickly. It's perfect for marketers who want visually appealing videos without advanced editing skills. Canva provides ready-made templates, animations, and easy drag-and-drop features to enhance marketing campaigns. Its intuitive interface makes video creation fast and effective for any marketing purpose.
- Easy drag-and-drop editor.
- Large library of video templates.
- Supports team collaboration.
- Access to free stock images and clips.
- Limited advanced video effects.
- Some premium elements require payment.
Adobe Express
Adobe Express is a professional tool designed for creating high-quality marketing videos. It is suitable for marketers who want more creative control with AI-assisted features. With Adobe Express, users can customize animations, text, and visuals to produce vibrant marketing content. The platform works as a free online marketing video maker with essential tools, while advanced features are available in paid plans.
- AI-assisted video design.
- Wide range of customization options.
- High-quality export options.
- Templates for various marketing niches.
- The free version has limited export quality.
- Some features require an Adobe subscription.
FlexClip
FlexClip is an intuitive online marketing video creator suitable for small businesses and marketers. It enables users to create product promos, social media videos, and ads in minutes. It's friendly to beginners and allows brands to make attention-grabbing videos without any design skills. It's easy to use, so marketers can concentrate on creating instead of fumbling around with a complex editor.
- Quick video creation with templates.
- Stock footage and music included.
- Intuitive timeline editing.
- Cloud-based for easy access.
- Limited advanced animations.
- Watermark in the free version.
Animoto
Animoto is an online video maker that makes it easy to create marketing videos to get you more business. Great for marketers who need to create promos, social media, or product videos without using complicated software. Animoto even provides templates, drag-and-drop editing, and AI-infused tools to streamline the video-making process.
- Drag-and-drop simplicity.
- AI-assisted storyboard creation.
- Library of licensed music.
- Optimized for social media formats.
- Limited customization in the free plan.
- Advanced features require a paid plan.
Creative ideas to make online marketing videos
Creating engaging content is the key to capturing your audience's attention. Using creative ideas, businesses can make marketing videos that stand out and communicate their message clearly. Here are some effective creative ideas to try:
- Interactive product demos
Demonstrating your product in use allows customers a better perception of what it can do. Promotional videos showcase your product in use, giving people the opportunity to see what the product does rather than imagining it, which builds trust and increases sales effectively.
- Animated text overlays
Adding animated text can emphasize important points and keep viewers engaged. Online marketing videos with moving captions or highlights make your content more dynamic and easier to follow. Many free tools let you make marketing videos online for free and add professional-looking text animations quickly.
- Story-driven clips
Storytelling creates an emotional connection with your audience. Marketing videos that follow a story, like a customer journey or brand narrative, are more memorable and persuasive. You can make marketing videos online for free by using templates that guide you to create story-based sequences effortlessly.
- User testimonial videos
Sharing real customer experiences builds trust and credibility. Marketing videos featuring testimonials show potential buyers that your product delivers results. Free tools help you make marketing videos by combining video clips, text, and music to highlight authentic feedback.
- Quick tutorial snippets
Short tutorials teach viewers how to use a product or service efficiently. Online marketing videos with quick tips are highly shareable and increase engagement. You can easily make these videos online by trimming longer videos or using templates designed for concise instructional content.
Conclusion
Creating marketing videos online is a powerful way to engage your audience, explain products clearly, and boost sales. Using creative ideas like interactive demos, animated text, and story-driven clips can make your content more memorable and effective. Many tools now let businesses make marketing videos quickly, even without advanced skills. For a simple, fast, and professional solution, CapCut Web is an excellent choice to start creating high-quality marketing videos easily.
FAQs
- 1
- How to track ROI from online marketing videos?
Following ROI includes tracking metrics such as views, engagement, click-through rate, and conversions resulting from your videos. These results can be contrasted with the costs of the campaign to determine cost-effectiveness. Performance is determined by aids like Google Analytics and social media insights. CapCut Web is great to help creatives make engaging videos that have an impact on metrics of success and ROI.
- 2
- Which features should online marketing video creators have?
A great online marketing video creator provides templates, AI-assisted editing, text overlays, music, and the ability to export in high definition. For marketers, there are also benefits to collaboration tools and analytics integration. These functionalities make sure the videos look professional and interesting to watch. CapCut Web has all the needed tools, making any campaign quick and easy for video creation.
- 3
- Can online marketing videos increase product discovery?
Yes, videos improve visibility by showcasing products in action, sharing tutorials, or highlighting unique features. They are highly shareable on social media, increasing brand reach and audience awareness. Engaging content also encourages more clicks and searches for your products. CapCut Web helps create visually appealing videos that boost product discovery and attract potential customers.