Marketing teams and small businesses often need to grab attention quickly and clearly. Videos are a great way to show products, explain services, or share brand stories. A video maker for marketing helps create these videos without needing advanced skills or expensive equipment. It lets users turn ideas into professional-looking videos for social media, websites, and ads. During Black Friday, creating timely and eye-catching videos becomes even more important to highlight deals, engage shoppers, and drive holiday sales.
This article lists the 6 best marketing video makers to boost engagement and make campaigns more effective during the busy Black Friday shopping season.
Why do you need to use a marketing video maker
A marketing video maker helps businesses create engaging videos quickly without hiring professionals. It makes it easy to showcase products, explain services, or tell brand stories. Videos attract more attention to social media and websites than text alone. With Black Friday approaching, businesses can highlight limited-time deals, capture shoppers’ attention, and boost holiday sales. This tool also saves time and costs while increasing customer engagement and conversions.
Latest trends to create marketing videos in 2025
Marketing is evolving, and videos are now more important than ever. Success depends on creating content that trends and keeps viewers engaged. Using a video maker helps brands produce social media videos or free marketing videos to test new ideas. Here are 5 key trends to watch in 2025:
- Short-form videos
Short-form videos are less than 60 seconds long and are great for social media platforms such as TikTok, Instagram Reels, and YouTube Shorts. A video maker for marketing can trim clips, add captions, and include effects to help hold the attention of a viewer.
- Shoppable content
Shoppable videos let viewers buy products directly from the video, boosting sales instantly. They combine storytelling with easy purchasing options, making campaigns more interactive. Businesses can use marketing video tools to add links, tags, or QR codes in their videos, turning viewers into customers.
- AI-generated clips
AI tools can now create videos from scripts, images, or even voiceovers automatically. This saves time and effort while producing professional results. Using AI in video making for marketing lets brands generate multiple versions quickly and experiment with styles.
- Personalized stories
Personalized videos target individual customers with tailored messages based on their preferences or behavior. They increase engagement and make viewers feel connected to the brand. A free marketing video tool can simplify the process by customizing templates, text, and graphics for different audiences.
- Vertical formats
Vertical videos are designed for mobile viewing, fitting smartphone screens perfectly. They are more engaged in social media apps and increase watch time. Brands can use vertical format tools to easily convert horizontal clips into vertical ones, optimizing for mobile users.
As Black Friday approaches, applying these trends can make marketing videos more impactful for seasonal campaigns. Short, shoppable, and personalized videos help highlight limited-time deals, engage holiday shoppers, and drive higher conversions during the peak shopping period.
The 6 best tools to make marketing videos for free
Finding the right tools can make creating marketing videos much easier and faster. Free tools help businesses produce professional-looking videos without spending a lot of money or resources. With Black Friday approaching, using these tools is especially valuable to quickly create eye-catching promotional videos, highlight seasonal deals, and engage shoppers during the holiday rush. Here are 6 of the best tools to make marketing videos for free:
CapCut Web
CapCut Web is a versatile tool for creating marketing videos quickly and efficiently. It lets businesses produce professional-looking clips for social media campaigns and ads without downloading software. With CapCut Web, users can edit and publish videos directly from their browser, saving time, effort, and ensuring consistent quality across all digital platforms.
- Advanced AI marketing video creator: Quickly generates professional marketing videos from your ideas, ideal for social media campaigns, ads, and Black Friday promotional content.
- AI script generator: Creates ready-to-use scripts for product promotions, saving time on content planning and ensuring consistent messaging across videos.
- Customizable product video styles: Let's you tailor video templates to match your brand's look and feel, keeping marketing campaigns visually consistent and attractive.
- One-click AI avatars: Add virtual presenters to your videos instantly, making promotions more engaging and relatable for diverse target audiences.
- Diverse voiceover options: Provides multiple voice choices to suit different audiences and campaign styles, enhancing the video's appeal and professionalism.
- Engaging text effects: Highlights key messages and calls-to-action, boosting viewer attention, retention, and overall engagement in marketing campaigns.
- Requires a stable internet connection for smooth editing.
- Export options can be slower for high-resolution videos.
How to make marketing videos on CapCut Web
To use CapCut Web, visit the official website and click on the "Sign up" button. You can register using your email, phone number, or a social media account. After verification, you'll have full access to start creating marketing videos instantly.
- STEP 1
- Open the AI video maker
Using your preferred browser, launch CapCut Web. Navigate to "Video" and select "Free AI video maker" to start a new window for creating videos. For Black Friday campaigns, this step helps you quickly begin producing promotional videos to highlight limited-time deals and engage seasonal shoppers.
- STEP 2
- Generate a video from a script
Open the "Instant AI Video" tool to access the video generator. Start by picking a video style like "Realistic" or "Movie." Then, select "Enter Script" to write or paste a script from a chatbot. Choose a voiceover and hit "Create" to have CapCut Web produce your marketing video.
- STEP 3
- Replace the media
If you're not satisfied with the AI-generated media, simply click the "Replace" button on the visual to open a new pop-up window. From there, you can upload your own media, browse the Stock Media library, or use AI to generate new content for you.
- STEP 4
- Add captions to the video
The AI-generated video comes with captions already added. If you want to adjust their appearance, open the "Elements" tab, turn on the "Captions template," and select a style to apply it across the entire video.
- STEP 5
- Add background track
To enhance your marketing video, add relevant slow music from the "Music" tab by tapping the "+" icon on your chosen track. Adjust the volume and pitch to achieve the ideal sound.
- STEP 6
- Export and share
After finishing your video customization, tap "Export" at the top right. Choose a suitable resolution and format, then click "Export" once more to save it. For further edits, select "Edit More."
Biteable
Biteable is perfect for social media campaigns, ads, and promotional content. With ready-made templates, you can produce high-quality videos without advanced editing skills. It works as a free marketing video creator for businesses looking to test ideas or launch campaigns fast. Biteable also allows adding text, music, and animations to make videos more engaging.
- Quick template-based video creation.
- Simple drag-and-drop interface.
- Large library of stock media.
- Ideal for short marketing clips.
- Limited customization in the free version.
- Watermark included in free exports.
Promo AI
Promo AI makes it easy for brands to generate engaging marketing videos in minutes. It incorporates AI for creating scripts, visuals, and animation, which is why it's included in the list of top free marketing video makers. This tool helps businesses save time, reduce costs, boost creativity, and deliver professional-quality content that attracts audiences across multiple social media platforms.
- AI-generated scripts and visuals.
- Fast video creation.
- Multiple template styles.
- Great for social media ads.
- AI outputs may need manual tweaks.
- The free version has limited templates.
Synthesia
Synthesia allows businesses to create videos using AI avatars and voiceovers without filming. It's an efficient tool for making a marketing video for tutorial, training, or promotional content. Users can select avatars, languages, and styles to create professional videos in minutes. Synthesia is ideal for engaging audiences with personalized messages and interactive content.
- AI avatars for engaging presentations.
- Multilingual voiceover support.
- Quick video generation.
- Professional-quality output.
- Limited avatar customization.
- High-quality features are paid for.
Filmora
Filmora is an all-in-one platform for creating animated videos, openers, and marketing videos. For enterprises that seek fast professional videos, it acts as a free video maker for marketing. The platform also supports branding tools, customizable templates, and easy editing, helping businesses maintain consistency, improve engagement, and deliver high-quality visuals.
- Large template library.
- Easy drag-and-drop interface.
- Suitable for animations and promos.
- Branding customization options.
- Free exports have watermarks.
- Limited advanced animation features.
Flixier
Flixier is an AI-powered video platform designed to simplify marketing video creation. It lets users generate videos from scripts, images, or voiceovers, making it ideal for small businesses. Flixier supports multiple templates and styles, helping marketers produce engaging content quickly. It reduces the time and cost of traditional video production.
- AI-powered video creation.
- Quick output from scripts.
- Multiple template options.
- Cost-effective for small businesses.
- Free version limits video length.
- Customization options are basic.
Pro tips to create a marketing video for your business
Creating a marketing video for your business can feel overwhelming, especially for beginners. Following a few smart strategies makes the process easier and ensures your videos grab attention. For Black Friday campaigns, these tips are especially important to create videos that highlight limited-time deals, engage seasonal shoppers, and drive higher holiday sales. Here is how to make a marketing video for your business more effectively:
- Short and engaging content
Keep videos concise and focused on a single message to retain viewers' attention. Short clips are more likely to be watched fully, shared widely, and create better brand recall. CapCut Web's trimming, speed adjustment, and timeline tools help create short, engaging videos quickly.
- Clear product benefits
Emphasise what makes your product or service valuable and why viewers should give a damn. Avoid frills and only figure on solving the customers' problems in a straightforward and no-nonsense way. CapCut Web permits simple text overlays, callouts, and visual highlighting to help focus on key product benefits.
- High-quality visuals
With sharp visuals, clean transitions, and good lighting, you can make your video feel professional and well-developed. Sharper visuals also keep people more engaged, while also lending an instant level of trust in your brand. You can use tools like CapCut Web for upscaling, resizing, and enhancing your marketing videos.
- Captions for accessibility
Adding captions ensures viewers understand your video even without sound, which is common on social media platforms today. Captions also improve engagement, accessibility, and audience retention for a wider, more diverse audience. CapCut Web's auto-caption feature generates captions quickly for any video.
- Strong call-to-action
End your video with clear action, like visiting your website, signing up, or making a purchase immediately. A strong call-to-action guides viewers on what to do next and improves conversions significantly. CapCut Web allows easy addition of animated text, clickable links, and visual prompts for effective CTAs.
Conclusion
Creating effective marketing videos is key to engaging your audience and promoting your brand successfully. Short, clear, and visually appealing videos help convey your message quickly and leave a lasting impact. Using captions, highlighting product benefits, and adding strong calls-to-action can boost engagement and conversions. For Black Friday campaigns, producing timely and eye-catching videos is especially important to showcase limited-time deals and attract holiday shoppers. For businesses looking for an easy and professional solution, a video maker for marketing can simplify the entire process. CapCut Web is a great tool to create high-quality marketing videos quickly, even for beginners.
FAQs
- 1
- Can a sales video maker optimize videos for mobile shoppers?
Yes, a sales video maker can format videos for vertical screens, fast loading, and mobile-friendly playback. Optimized videos improve engagement, retention, and click-through rates for mobile shoppers. They also ensure text and visuals are clear on smaller screens. During Black Friday, mobile optimization is crucial as many shoppers browse and purchase via smartphones. Tools like CapCut Web make it easy to create mobile-optimized marketing videos efficiently.
- 2
- What are the costs of creating a marketing video for e-commerce brands?
Prices depend on the length of the video, production quality, and resources such as actors, scripts, or animations. DIY or free tools may cut down on costs, but they can produce pro-level results. Premium features may be available on subscription-based platforms to produce more refined content. For e-commerce brands, especially during Black Friday, CapCut Web enables them to produce branded videos quickly and at low cost, helping highlight seasonal promotions effectively.
- 3
- How can AI assist video marketing for beginners in e-commerce?
AI can write scripts, suggest visuals, develop voiceovers, and, in some cases, edit videos on its own, saving time and hassle. It helps beginners make professional-looking videos without much expertise or high-end production value. AI is also being used to personalize content for specific audiences, increasing engagement. For Black Friday campaigns, CapCut Web’s AI features help beginners create timely, engaging, and conversion-focused videos more easily.