UGC Ads Playbook: Create Authentic AI Videos That Sell

What are AI UGC ads and why do they outperform traditional ads

AI UGC ads repeatedly mentioned are user-generated content advertisement videos that are created using artificial intelligence rather than real people. It can be extremely hard to get real customers to record testimonials, and expensive to hire actors to make reviews. However, with UGC ads, you can simulate real user experiences and testimonials, which subtly persuade users to give your product a try as opposed to polished ads that activate their defenses, making them respond with skepticism. Traditional ads require tons of extensive planning, professional actors, and a huge budget to create content which AI-powered tools can craft in a much shorter time, with way less budget, and still gain much better results from. It is pretty clear that the transition to AI UGC ads creation is the way forward for authentic advertising.

How to create UGC ads using AI avatars and scripts

CapCut Web is a revolutionary AI video editor platform that is heavily furnished with AI creator tools for AI script and avatar generation. The CapCut Web's AI-powered technology analyzes your product content, generating an authentic, appealing script to advertise this product, and offers diverse AI avatars that suit your product, while its media matching capabilities integrate product images into the advertisement content. UGC content also offers some immaculate features like natural speech patterns and customizable backgrounds to simulate real user experience, providing top-quality results with ease.

Steps to create UGC ad with CapCut Web

Are you ready to take your product advertisement to the next level? Click the link below and get started with CapCut Web today!

Method 1: Create an Avatar video

STEP 1
1. Access the Avatar video feature

After logging into CapCut Web, navigate to the "Free AI video maker" and click on the "Avatar video" button from the options. This brings out various avatar video categories like Trending, Educational, Professional, News, and Advertising.

STEP 2
1. Generate and sync your UGC script

After selecting the category that your product falls into, you can now select an AI avatar that matches the demographic of your audience from the recommended library. You can choose to tap on the textbox under "Generate script" and enter your product name and type in order to get an AI-generated script, or you can decide to click on "Enter script" to feed in your own script. Once your script is ready, choose a voice and duration, then click "Create".

STEP 3
1. Download

Once you're done generating your video, tap on the "Export" button at the top right of your page. This will bring a dropdown tab where you will fill in the file name and select the quality, resolution, format, and frame rate that you prefer. Then click on the "Export" button located in the dropdown to finally download your video.

Method 2: Match media to script in 1 click

STEP 1
1. Upload your UGC content and media

Once you're logged into CapCut Web, select "Match media to script in 1 click" from the interface. This will allow you to upload your images or videos. Upload your footage by clicking the "Upload" button, or you can choose to drag and drop files there.

STEP 2
1. Create script and auto-match content

After uploading your image, you can now enter your product type and features and receive an AI-generated script, or enter your own script manually. Once you've entered one of the above choices, click on the "Create" button, and CapCut Web will automatically analyze your uploaded media and fit clips into script sections that match them.

STEP 3
1. Download

After generating your video, tap on the "Export" button at the top right of your page, and a drop-down tab will follow, where you can fill in the file name and select the quality, resolution, format, and frame rate that you prefer. Then click on the "Export" button located in the dropdown to finally download your video.

Notable features of CapCut Web's UGC video ads AI

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1. Diverse AI avatars for audience targeting: While the message is the most essential part of an advertisement, the messenger is also very vital in determining how your message is received. And with CapCut Web, you can select the messenger that appeals best to your demographic. CapCut Web offers an extensive library of AI avatars varying by age, ethnicity, and style. This diverse avatar library allows you to create a connection and emotional resonance between your product and the target audience, while eliminating the need to hire actors of different demographics.
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2. Script-to-video automation: You will be surprised at how easy it is to convert your script to a complete video with CapCut Web. You can either type in your UGC script directly or create one instantly with an AI writer. You can get a complete video ad without any manual editing or technical knowledge. CapCut Web's AI-powered technology handles everything, generating the avatar to fluently deliver the lines of your script, matching natural user patterns.
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3. Smart media-to-script matching: CapCut Web intelligently analyzes images and videos of your product, and fits them into your UGC ad to match relevant script sections, which create a context for your story, while preserving the authenticity of your product testimonial or review. With CapCut Web's media-to-script matching, you can now save editing time and create aesthetically pleasing, polished, and genuine content.
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4. UGC-style templates and effects: CapCut Web offers a preset template library that imitates the visual characteristics found in user-generated content. From the homely background settings to the mobile-friendly resolution, informal dressing, and casual lighting, these templates capture the slightly imperfect, real-world aesthetic that demonstrates credibility and separates user-generated content from polished brand advertisements.
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5. One-click background and scene changes: This one-click background customization enables you to instantly edit your AI avatar's environment to suit the product type or match the target audience. Maybe you want a home kitchen background to advertise food products, or a gym to advertise fitness gear. You can get any background scene you want in an instant, instead of scouting for various locations that fit your product's aesthetic, ensuring your target audience can relate to your UGC ads.

How to create AI UGC ads from product URLs

Creating AI UGC ads from product URLs is an effective method, as it automatically extracts information about your product from your page and generates testimonial content from these links. URL-to-video conversion analyzes product pages to understand the features, benefits, and selling points, then it crafts authentic user testimonials emphasizing these points, eliminating the need for manual scripting.

Steps to create UGC ad with Creatify

STEP 1
1. Access Creatify and upload product link

Once you access the Creatify webpage, navigate to "GENERATE A UDC STYLE AD", which will lead you to a new page where you can upload your product link. Copy your product page link and paste it into the textbox. Then click "Analyze URL".

STEP 2
1. Review product description and generate script

After your URL has been analyzed, Creatify will generate a detailed product description summarizing the information gathered on your page. It will also collect assets from your page to be used for your ad creation. You can now review and edit the description and assets to suit your taste. Once you're done editing, click "Next" to select platform preferences, aspect ratio, duration, and language. You can also fill in your target audience. After selecting, click "Next" to start generating your script.

STEP 3
1. Generate video and save

Once your script is generated following your instructions, you can now review and edit, or you can choose to write your own script. After finishing with your script, click "Next" to select your favourite avatar.

After making your selection, click "Next" to pick your rendering style from the multiple options. Once you've made your choice, tap on "Render" at the top right of your page. Immediately your video is rendered, you can now click on "Download" to save the video to your device.

Key features

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1. Automated product analysis: With Creatify, you can get a detailed product analysis containing compelling selling points. Creatify's AI reviews your product URL and gathers product descriptions, features, and positive customer feedback in order to properly highlight the benefits to your audience. This eradicates guesswork in script writing, making sure your testimonials are accurate and authentic.
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2. Multi-variant generation: Creatify generates multiple UGC ad versions using a single product URL, offering various video styles, effects, and POV. There are multiple rendering styles to choose from, ranging from green screen to product review, feature highlight, emotional appeal, product presentation, and many more. This feature allows you to select the video style that suits your product type and appeals to your target audience the most.
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3. Seamless platform integration: Creatify directly connects your product review with major e-commerce platforms and advertisement networks in order to get more information on your product. Creatify's AI can gather information from Amazon, Shopify, eBay, App Store, Play Store, and many other networks, and format your generated content to suit any social media platform of your choice, like Facebook, Instagram, or TikTok. This streamlined process ensures consistency across platforms.
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4. Extensive avatar library: Creatify offers a comprehensive library of avatars with filters ranging from various ages, genders, locations, industries, and styles. There are also styled avatar options to match a certain aesthetic of people you're trying to sell to, like selecting a nurse in scrubs if you're trying to sell medical equipment. Creatify also allows you to create your own avatar to match the exact aesthetic you have in mind. This multitude of options ensures your ad feels relatable to your target audience.

How to enhance and edit existing UGC content with AI

Picture this: You have a marketing strategy already in place, as well as UGC content, but your business is not making any sales. Maybe it is time to enhance your content to ensure better performance. Enhancing UGC content with AI is a wonderful approach because it takes real user-generated content videos and polishes them, intelligently editing these videos and improving their quality and visual appeal, while maintaining authenticity.

Steps to enhance UGC ads through Veed.io

STEP 1
1. Access Veed.io and upload UGC content

Start by logging into Veed.io. Once you're in, tap on the "Edit" button at the top of your page. This will lead you to a new page where you can upload your video. Tap on the "Upload files" button and select your video from your file directory.

STEP 2
1. Edit video

Once you have uploaded your video, you can now access the wide array of tools made available at your disposal to polish your video to your taste. In the left section of your screen, there are various modes to toggle between, from transcript to audio, text, video, image, and subtitles. You can choose to add voiceovers, animations, transitions, or background music, change the background design of your video, alter the aspect ratio, or modify the frames per second.

STEP 3
1. Export

Once you're done editing, tap "Done". A dropdown tab will follow. Select preferred quality and click on "Export video" to download your polished video.

Key features

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1. Brand integration tools: With Veed.io, you can customize your UGC ad to fit your brand's aesthetic. Add logos, contact information, and call-to-action elements seamlessly in your videos to further prove your authenticity without disrupting your audience's viewing experience. Veed.io allows you to naturally integrate marketing elements into your testimonials, showing authenticity and driving engagement.
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2. Intelligent quality enhancement: You can now easily enhance the resolution of your video and improve the clarity of your audio using Veed.io. Your videos come out looking clean and authentic without feeling overly polished. Veed.io eliminates major technical flaws while still preserving that authentic real user experience.
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3. Multi-platform optimization: In Veed.io, you can automatically optimize the video format to suit different social media platforms without losing visual quality. Every platform has its requirements, whether it is aspect ratio, duration limit, or resolution, and with Veed.io, you can now export results specifically tailored to fit each platform's requirements, avoiding manual reformatting, which leads to loss of visual quality and clarity. With this feature, your content will remain visually appealing to your audience, whether it is on TikTok, Instagram, Facebook, or YouTube.
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4. Collaborative workflow management: Veed.io allows multiple users to collaborate and work on a project together. This feature is particularly useful for marketing teams, as each team member can edit, comment, and update content together, streamlining the video editing process. With this feature, stakeholders can also review and approve marketing content in real time, speeding up the whole process of achieving the desired result.

Pro tips for creating high-converting UGC ads

In order to create top-level UGC ads, there are some strategic points you need to be aware of. Here are some of those advanced tips:

• Test multiple avatar demographics: Different customers respond better to presenters from their preferred demographic. Hence, it is advisable to try out various avatar demographics to see which drives more engagement. For example, you might experiment with selling a fitness product using an athletic young adult and a health-conscious middle-aged presenter to see who garners more attention from your target audience. By tracking performance metrics, you can make better decisions regarding customer preferences.
• Use the "problem-solution-proof" script framework: When drafting your testimonial, follow the "problem-solution-proof" strategy. Start by acknowledging a problem common to your target audience, then present your product as the solution to this common problem, and finally, show proof that your product actually solves this problem. This is the best way to convince your viewers that your product works perfectly, mirroring how real customers review products they love, and improving UGC authenticity.
• Leverage seasonal and trending contexts: It is advisable to hop on seasonal trends and contexts in order to relate better to your target audience. Products largely used outside in the summer will benefit from outdoor reviews, while back-to-school products are best reviewed in academic environments. Update your avatar's clothing and background to match current events and holidays that resonate with your audience. This makes your content feel current and relatable.
• Create variations of winning ads: Hooks are a pivotal part of visual content. They capture the attention of viewers within the first few seconds. Try developing multiple hook versions of your ad that lead to the same core message at the end. Testing various hooks and emotional triggers allows you to test different methods to grab the attention of your audience.
• Combine AI speed with human insight: When creating UGC ads, AI can be your best friend. Try using AI tools to generate multiple script variants, then you can use human insight to review and judge which variant best fits your product and audience, as well as refine it to your taste. This combined approach maximizes speed, efficiency, and results.
• Track performance metrics: Performance tracking is strongly advised, as it is the best method to measure progress and results. When you track the click-through rate, cost-per-click, and conversion rate of your videos, you're able to tell which avatar or video styles appeal most to your target audience. This also notifies you when it's time to try out a fresh creative video style. In summary, consistent tracking drives engagement.
• Repurpose high-performing UGC ads: When you release a lot of UGC ads, some will perform better than the rest. This can be a signal that the high-performing ads appeal more to your audience than the rest. You can optimize those videos for posting on other social media platforms, so they can reach a wider audience.

Conclusion

The era of sitting and hoping that customers will create compelling testimonials after trying out your product has come to an end. With AI UGC ads, you can now take your brand's future into your hands by creating crisp, authentic, and relatable testimonial videos. This article has given us various methods with which we can achieve our desired results, with CapCut Web standing out at the top due to its AI-powered script automation, extensive avatar library, and smart media matching, curating perfectly genuine user testimonials instantly. With CapCut Web, you no longer have to spend heavily on equipment or waste hours or days manually editing your videos. Appealing to your target audience has never been made easier.

FAQs

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1. How effective are AI-generated UGC ads compared to real user content?

AI-generated UGC ads gain about 70-85% of all engagements compared to real user content, while still providing more results with faster production. AI-generated content that contains authentic pain points and relatable language normally records way more conversion rates than its traditional counterpart. CapCut Web's avatar technology is a prime example, with its diverse avatar library targeting every demographic and producing authentic testimonials.

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1. What makes AI UGC ads perform better than traditional advertising?

AI UGC ads take advantage of peer recommendations and social proof principles. Your audience sees someone like them who used the product and gives their honest, positive reviews; hence, they are more likely to trust them as opposed to polished brand advertisements, which viewers are skeptical of.

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1. Can I create AI UGC video ads without any video editing experience?

Most AI UGC video ads require technical skills to edit, as the platforms automate the production process. However, with CapCut Web, you don't need prior technical knowledge or design expertise to create visually appealing videos. All you need to do is fill in your message and select your preferences with its intuitive interface, and watch CapCut Web's AI generate your video from scratch, almost instantly. It is perfect for beginners and marketers on a deadline.