Keeping up with viral trends on TikTok is important for creators and brands. Trends change quickly, and knowing what's popular helps boost engagement and reach.
This article explains how TikTok trend analytics helps users track trends and refine their content and strategy.
What is TikTok trends analytics
Tracking trends on TikTok helps creators and brands stay relevant and grow their audience. TikTok trend analytics is an efficient way to analyze trending sounds, hashtags, and content patterns. It helps users understand what's popular and create videos that match audience interests. Using these analytics, creators can improve their content strategy and increase engagement.
Key elements of TikTok trends
Understanding what makes a trend go viral helps creators make outstanding content. TikTok trend analytics helps track these key elements, enabling users to create videos that match current trends and attract more viewers. Here are the main factors that shape TikTok trends:
- Trend message
Every trend has a core idea that makes it relatable, entertaining, and engaging for a wide audience. Whether it's a funny challenge or a storytelling format, TikTok trend analytics helps identify common themes that resonate with audiences and increase visibility.
- Associated hashtags
Hashtags connect videos to trends and improve discoverability across different content categories. By analyzing trending hashtags, TikTok trend analytics helps creators use the right tags to boost visibility, increase reach, and attract more followers.
- Sonic identity
Music and sounds play a huge role in TikTok trends, shaping content engagement and emotional appeal. TikTok trend analytics tracks popular audio clips, enabling creators to incorporate trending sounds into their videos for higher engagement and better performance.
- Visual narrative
The way a trend is visually presented affects how well it performs and captures attention. Creative transitions, effects, and camera angles make videos more appealing, and TikTok trend analytics helps analyze what visual styles are trending and performing best.
- Engagement pattern
Trends grow when users interact through duets, remixes, and viral challenges that encourage participation. TikTok trend analytics tracks engagement patterns, helping creators understand how users participate and how to make content that encourages interaction and maximum reach.
Why should you monitor TikTok trend analytics
Tracking trends helps creators and brands stay relevant in TikTok's fast-changing environment. TikTok trend analytics provides real-time insights that make creating engaging content easier and growing a larger audience. Here's why monitoring trends is essential:
- Spot viral content early
Catching trends at the right time helps videos gain more traction and reach more users. TikTok trend analytics identifies rising hashtags, sounds, and challenges, letting the content creators join trends before they peak and maximize their visibility and engagement.
- Understand audience preferences
Knowing what your audience likes helps create content they enjoy and engage with. TikTok trend analytics tracks user interactions, helping creators understand which formats, topics, and styles attract the most views, comments, and shares for better content planning.
- Improve engagement strategy
Higher engagement leads to better visibility and organic growth on TikTok's platform. TikTok trend analytics helps analyze how users interact with trends, enabling creators to adjust their content strategy for more likes, shares, comments, and a stronger audience connection.
- Stay ahead of competitors
Following trends gives creators an advantage over others in their niche and industry. With TikTok trend analytics, you can track competitor strategies and trending content to create fresh, relevant content that stands out and attracts new followers.
- Boost content performance
Well-timed, trend-based content performs better in TikTok's algorithm and gets more exposure. TikTok trend analytics helps optimize posting times, video formats, and creative elements to improve reach, visibility, audience engagement, and overall video success.
How to do TikTok trends analytics
To analyze TikTok trends effectively, you'll want to focus on several key aspects to gauge what's working and identify emerging trends. Here's a guide on how to approach TikTok trend analytics:
Track trending hashtags
Hashtags are at the heart of TikTok's viral culture. Tracking trending hashtags is one of the most straightforward ways to analyze what's gaining traction.
- TikTok's "Discover" page: The Discover page showcases trending hashtags and challenges. This feature is essential for identifying current viral trends. By regularly checking this page, you can spot new trends as they emerge.
- Trending hashtags: Make note of hashtags that are gaining traction, both within your niche and across the platform. Hashtags like #ForYouPage (#FYP) are often linked to viral trends, so it's crucial to track their progress.
Monitor engagement metrics
Engagement metrics are your primary indicators of how well a trend is performing. It's essential to focus on the following:
- Views: Look for trends that quickly amass a high number of views. This is often an early signal that a trend is gaining popularity.
- Likes & shares: Engagement in the form of likes, comments, and especially shares is a powerful sign of a trend’s virality. Shares indicate that users are excited enough about the trend to spread it to their networks.
- Comments: Read through comments to gauge the sentiment around a trend. If users are actively engaging in conversations, it’s a good sign that the trend has a lot of buzz.
- Completion rate: Analyze how many people watch videos from start to finish. High completion rates often indicate that the trend’s content is engaging and that users are invested.
Competitor and influencer analysis
Staying ahead of the competition is crucial for keeping your content relevant. Here’s how to leverage competitor analysis for trend insights:
- Track competitors and influencers: Identify other creators in your niche or industry and analyze which trends they are participating in. This can give you insight into what's gaining traction within your specific audience demographic.
- Engagement comparison: Compare the engagement your competitors are getting for similar trends. Look at the number of views, interactions, and growth they experience as a result of engaging with a trend. This can help you assess how strong the trend really is and whether it’s worth jumping on.
Analyze the lifespan of trends
Understanding how long a trend lasts is essential for making the most out of it. Trends can be categorized into short-term and long-term ones:
- Short-term trends: These are the flash-in-the-pan trends, like viral dances or memes. They tend to have a quick rise and fall. Be mindful of trends that peak and fade rapidly, as timing is everything.
- Long-term trends: Some trends, especially challenges or sounds, have staying power. These trends might evolve and last for weeks or even months. For example, a dance challenge may evolve into different variations, keeping the momentum going.
- Trend cycles: Occasionally, trends experience revivals. This could happen when an old song or meme is reintroduced into the feed, generating renewed interest. Be on the lookout for cyclical trends, as they can provide opportunities for re-engagement.
Utilize TikTok's in-app analytics
If you’re serious about understanding TikTok trends, upgrading to a TikTok Pro account is essential. It gives you access to deeper insights, allowing you to make data-driven decisions.
- Follower demographics: Knowing the demographics of your followers can help you align with trends that appeal to your specific audience. For example, if your followers are largely Gen Z, you may want to track trends that cater to this age group.
- Video performance: Dive into individual video performance analytics to see which trends have performed well for your past content. Check how your videos fare in terms of views, engagement, and shareability when using a trending hashtag or sound.
Create and drive your own trend
After analyzing trends and understanding what makes them tick, you can leverage your findings to create your own trend. Here's how:
- Initiate a challenge: Use what you've learned about viral trends to start your own challenge or hashtag. Incorporate popular elements like a catchy sound, specific dance moves, or relatable themes.
- Use engaging calls-to-action (CTAs): Encourage others to participate in your trend by adding a clear call to action. This can help your trend snowball, as users are more likely to jump on a trend that's easy to follow and share. With CapCut's text and sticker tools, you can easily add eye-catching CTAs to your videos, making it simple for others to follow and share your trends.
- Influencer collaboration: Partner with influencers to help amplify your trend and give it a boost. Their participation can bring in a larger audience and lead to more widespread adoption.
Top 5 hashtags of TikTok trend
Hashtags change frequently, but some consistently gain traction due to their popularity and engagement. Using popular tags increases visibility and connects your videos with a larger audience. Here are 5 trending hashtags on TikTok that can help boost your content's reach and engagement:
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- #redbull
This hashtag is popular for extreme sports, adrenaline-filled stunts, and high-energy challenges. Many creators use it to showcase daring performances, intense competitions, and impressive physical feats. #redbull also features behind-the-scenes training and adventure travel content.
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- #toronto
Content under this hashtag highlights Toronto's vibrant culture, events, and city life. Users post food reviews, local attractions, lifestyle content, hidden gems, and exciting nightlife spots. It includes street performances, cultural festivals, famous landmarks, sports events, art exhibitions, and trending local activities.
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- #delta
Often associated with Delta Airlines, this hashtag features travel experiences, airport vlogs, and flight reviews. Travelers share their journeys, packing tips, best flight deals, and unique in-flight experiences. Content includes business-class tours, budget travel hacks, and airport lounge reviews.
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- #dior
It features luxury fashion, beauty products, and Dior's latest collections. Influencers and fashion lovers use it to showcase unboxings, outfit inspirations, runway trends, exclusive releases, and designer collaborations. It also highlights skincare routines, celebrity endorsements, and trendsetting accessories.
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- #bags
This hashtag includes designer handbag reviews, shopping hauls, and styling tips. Users share their collections, budget-friendly finds, comparisons of luxury brands, must-have styles, and seasonal fashion trends. Content often features rare vintage pieces, best investment bags, and maintenance hacks.
Top 5 creators of TikTok trend
Popular creators shape TikTok trends by setting viral challenges, engaging audiences, and influencing content styles. Their creativity and unique approach make them key figures in shaping digital culture. Here are the top 5 creators driving TikTok trend analytics:
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- Khaby Lame
Known for his silent yet expressive reactions, Khaby Lame became famous for simplifying overcomplicated life hacks. His content resonates globally, making him one of the most followed TikTok users. TikTok trend analytics show that his humor-based videos consistently drive high engagement.
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- Charli D'Amelio
As one of the earliest viral TikTok stars, Charli gained fame through dance trends and collaborations. Her influence extends to fashion and beauty, making her a brand favorite. Using TikTok trend analytics, brands track their impact on emerging dance and lifestyle trends.
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- MrBeast
Famous for grand challenges and giveaways, MrBeast's TikTok content revolves around philanthropy and viral experiments. His large-scale stunts inspire millions of creators worldwide, and TikTok trend analytics help monitor audience engagement with his high-budget viral videos.
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- Bella Poarch
Bella Poarch skyrocketed to fame with lip-sync videos, catchy trends, and her hit song "Build a B***h." Her aesthetic and music-driven content made her highly influential. TikTok trend analytics highlights her role in setting new beauty and music trends.
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- Addison Rae
Originally known for dance content, Addison expanded into acting, music, and brand endorsements. Her presence in entertainment and social media continues to grow. Many marketers and brands use TikTok trend analytics to measure the success of their collaborations and campaigns.
Creative ways to use TikTok trend analytics
Using TikTok trend analytics helps creators and brands stay ahead in the fast-changing world of viral content. It provides valuable insights into trending topics, audience behavior, and competitor strategies. Here are 5 creative ways to make the most of TikTok trend analytics:
- Spot trends early
Identifying emerging trends before they go viral gives creators a competitive edge. Users can join trends at the right time by analyzing popular sounds, hashtags, and video formats. TikTok trend analytics helps track rising content to stay ahead of the curve.
- Boost content engagement
Understanding which content types generate the most likes, shares, and comments is essential for smarter content creation. Based on performance data, creators can refine their style and posting schedule. TikTok trend analytics helps maximize engagement by identifying high-performing video elements. With CapCut, you can easily craft videos that align with these trends and boost your chances of going viral.
- Understand audience behavior
Studying audience preferences and watch-time patterns helps tailor content for better reach. Knowing what works for specific demographics increases the chances of going viral. With TikTok trend analytics, you can get deep insights into viewer interests and interactions.
- Analyze competitor strategy
Tracking competitor performance helps creators learn what works in their niche. By monitoring trending formats and engagement rates, brands can refine their content strategy. Businesses use TikTok trend analytics to adapt successful competitor tactics.
- Optimize hashtags & sounds
Choosing the right hashtags and trending sounds increases content visibility. Creators can boost their reach by analyzing which keywords and audio clips are performing well. TikTok trend analytics ensures content aligns with trending elements for better discoverability. With CapCut, easily incorporate popular sounds and hashtag strategies to optimize your videos and maximize reach.
Make trendy videos for TikTok: CapCut desktop video editor
The CapCut desktop video editor is a creative tool designed to make trendy TikTok videos easily. It has AI-powered motion tracking, stylish AI effects, and instant caption generation capabilities to match viral trends. Creators can refine their content with advanced editing features while keeping up with the latest styles. With CapCut, making high-quality TikTok videos becomes faster and more engaging.
Key features
The CapCut desktop video editor provides advanced tools to create engaging TikTok videos with trendy effects and seamless edits. Here are some of its key features:
- TikTok video templates
Access and edit templates to create trendy videos that match the latest TikTok styles, saving time on editing and formatting.
- Auto reframe videos
Instantly adjust video framing to fit TikTok's aspect ratio, ensuring content looks professional across different screen sizes and platforms.
- Convert videos to shorts
Quickly convert long videos to short, engaging clips optimized for TikTok's fast-paced content format and audience preferences.
- Add accurate captions
AI-powered captioning generates precise subtitles, improving accessibility and boosting engagement for all viewers, including international audiences.
- Library of body effects
It has a collection of dynamic body effects that enhance videos with trendy visual elements, making content more eye-catching and interactive.
Edit videos for TikTok using CapCut
Download and install the CapCut desktop video editor to create high-quality TikTok videos with trendy effects. Simply visit the official website, follow the installation steps, and start editing with AI-powered tools. Click the button below to get started.
- STEP 1
- Import the video
In CapCut, click "Import" or drag your video into the workspace. After that, place it on the timeline to begin editing.
- STEP 2
- Trim and edit the video
Start by using the "Split" tool shown on the floor of the timeline to cut and remove unwanted parts. Then, merge all the clips and go to "Effects" > "Body effects" to add dynamic visuals to your video. Moreover, enhance your TikTok video with AI effects from "AI stylize". To highlight key points, click "Text" to add text, and use custom AI fonts for a professional and engaging look.
- STEP 3
- Export and share
When you're happy with your edits, click "Export" and customize the settings before saving the video to your device. You can also click "Share" to upload it directly to TikTok.
Conclusion
TikTok trend analytics helps creators identify viral content, understand audience behavior, and improve engagement. Tracking trends ensures videos stay relevant and reach a wider audience. Adapting content based on analytics can boost visibility and follower growth. However, tools like CapCut make it easy to go viral on TikTok by providing advanced AI editing tools for making quality content.
FAQs
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- How can TikTok trends analytics help boost my views?
TikTok trends analytics helps identify viral content, trending sounds, and audience preferences. Analyzing these insights enables creators to optimize video formats and posting times. Engaging with trending challenges increases visibility and reach. However, you can use the CapCut desktop video editor to enhance videos with AI effects and trendy templates for better engagement.
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- Can TikTok trends analytics help find trending hashtags?
Yes, TikTok trends analytics highlight the most popular hashtags, making it easier to discover relevant tags for better reach. Using trending hashtags increases the chances of appearing on more For You pages. Pairing them with engaging content boosts interaction and visibility. The CapCut desktop video editor helps you create high-quality videos that fit trending hashtag themes effortlessly.
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- How often should I check TikTok trends analytics?
Checking TikTok trends analytics daily or weekly helps creators stay updated with new viral trends. Trends change quickly, so regular analysis ensures content remains fresh and relevant. Tracking performance metrics also helps refine content strategies over time. You can easily edit and enhance your videos using the CapCut desktop video editor to align with the latest TikTok trends.