When creating content on TikTok, understanding your audience and tracking performance are key to growing your presence. With the right tools, you can measure your videos' performance, identify trends, and improve your content strategy.
In this article, we will explore the top 8 TikTok analytic tools that can help you track your performance and boost your visibility.
How does a TikTok analytics tool work
A TikTok analytics tool collects data from your TikTok account and provides insights into various metrics. It measures performance by tracking video views, likes, shares, comments, and follower growth. The tool also analyzes audience demographics like age, location, and active hours to help you better understand your followers. This information lets you identify which content performs best and adjust your strategy accordingly.
Why do you need a TikTok analytics viewer
A TikTok analytics tool helps you track and improve your TikTok performance by giving you detailed insights into various aspects of your account. These tools provide valuable data when you try to grow your following or make engaging content. Here's why using a TikTok analytics tool is essential:
- Track real-time performance
A TikTok analytics viewer enables you to monitor your videos' performance in real time. You can see the number of views, likes, and shares as they happen, which helps you understand what works and what doesn't. This way, you can quickly adjust your content strategy if needed.
- Understand audience data
Using a TikTok analytics tool, you can gather information about your audience's age, location, and interests. Knowing who is watching your videos helps you tailor your content to their preferences and make it more engaging.
- Improve content strategy
With the data from a TikTok analytics tracker, users can determine which type of content performs best. Whether it's specific video themes or certain formats, understanding these patterns lets you create content your audience will enjoy and interact with more.
- Find trending hashtags
A TikTok analytics tool can show you which hashtags are trending and getting the most engagement. This enables you to include popular hashtags in your posts, helping your content reach a wider audience and stay relevant to current trends.
- Analyze competitor
Using a TikTok analytics tool to track your competitors' performance can provide insights into their strategies. By seeing what works for them, you can find ways to improve your content and stay ahead in the competitive TikTok space.
The 8 most liked TikTok analytics tracker
Tracking TikTok analytics is essential for understanding content performance and audience engagement. The right analytics tracker helps monitor key metrics like views, watch time, and follower growth. Here are 8 highly-rated TikTok analytics trackers to enhance your content success:
Brandwatch
Brandwatch is a robust TikTok analytics tracker for businesses and influencers seeking deep insights into content performance and audience engagement. It provides features like sentiment analysis, competitor tracking, and real-time reporting, making it ideal for managing large-scale campaigns. Its pricing starts from $800 a month, which includes customizable dashboards where you can monitor your TikTok account.
- Real-time analytics
- Sentiment analysis
- Customizable dashboards
- Competitor tracking
- Expensive for small users
- Steep learning curve
TikTok Analytics (native tool)
This TikTok analytics viewer built directly into the platform provides users with a straightforward way to track their video performance. It provides views, engagement, and audience growth data, making it an excellent starting point for beginner creators. While it lacks some of the deeper insights third-party tools provide, it's still a valuable resource as it is free with a Pro account.
- Free with a Pro account
- Simple and easy to use
- Basic performance insights
- Directly integrated into TikTok
- Limited in-depth analysis
- No competitor tracking
Sprout Social
Sprout Social is an all-in-one social media management tool with a TikTok analytics viewer for tracking video performance and audience engagement. It's perfect for brands and agencies that need to manage multiple platforms from one dashboard. The tool's pricing starts at $99 per month and includes features like detailed reports, audience demographics, and scheduling tools.
- Efficient social media management
- Advanced reporting features
- Customizable analytics
- Strong customer support
- Higher prices for small creators
- Requires advanced setup
Brand24
Brand24 is a social listening tool that tracks mentions, hashtags, and engagement on TikTok. It monitors your content and helps you understand the impact of your campaigns. With the ability to track influencers and mentions across TikTok, Brand24 is a great choice for brand awareness and reputation management. Its pricing starts at $49 per month.
- Tracks mention and hashtags
- Real-time alerts
- It is easy to use
- Influencer tracking
- Limited TikTok-specific features
- Not ideal for in-depth video analytics
Socialinsider
Socialinsider is a TikTok analytics platform that provides detailed insights into your video performance, engagement rates, and audience demographics. It's designed for agencies and businesses looking to optimize their content strategy across multiple social platforms. Socialinsider also enables you to benchmark against competitors and see where your TikTok strategy stands. Pricing starts at $99 per month.
- Detailed engagement insights
- Competitor benchmarking
- Customizable reporting
- Tracks multiple accounts
- Limited historical data
- Lacks TikTok ad insights
Rival IQ
Rival IQ is a TikTok analytics tracker focused on competitive analysis. It lets you track the performance of your content and compare it with those of your competitors. The tool helps identify top-performing hashtags, content types, and audience engagement strategies. It also provides detailed reports and benchmarking insights. Pricing starts at $239 monthly, making it ideal for brands seeking data-driven growth strategies.
- Competitor analysis
- Multi-platform tracking
- Customizable dashboards
- Actionable insights
- Expensive for small creators
- Limited reporting customization
Iconosquare
Iconosquare has a TikTok analytics viewer that tracks video performance and engagement metrics across multiple social media platforms. It's ideal for businesses and content creators who want to manage and optimize their social media strategies. Iconosquare provides detailed insights into follower demographics and video performance, helping you improve your content strategy. Pricing starts at $59 per month.
- Multi-platform analytics
- Detailed engagement metrics
- Audience breakdown
- It has a simple user interface
- Limited TikTok-specific features
- It has no free plans
Exolyt
Exolyt is a TikTok analytics viewer that helps creators and brands analyze their TikTok performance and track trends. It provides real-time video analysis, influencer tracking, and hashtag performance data. Exolyt is user-friendly and ideal for anyone who wants to understand what works on TikTok. It also provides audience insights and competitor comparisons. Pricing starts at $29 per month.
- Quick trend analysis
- Real-time video tracking
- Influencer performance analysis
- Affordable pricing
- Limited advanced features
- Lacks business-level tools
Boost your TikTok reach with standout videos: CapCut desktop
The CapCut desktop video editor is a versatile tool that can help you make standout videos for TikTok to boost your reach. With its easy-to-use interface, you can create professional-quality videos with advanced features like custom AI fonts, body effects, and auto caption generation. Whether you're a beginner or a seasoned creator, CapCut helps you craft engaging content that grabs attention.
Key features
Here are some of its most liked features which make CapCut the best TikTok video editor:
- Adjustable aspect ratios
Adjust the aspect ratio to match TikTok's 9:16 format or other social media platforms to ensure your videos are perfectly framed.
- Fast text-to-speech conversion
Quickly convert your text to voice using realistic AI voices, making adding narration or explanations to your TikTok videos easy.
- Convert long videos to shorts
Instantly convert long videos to short, engaging TikTok-ready videos in just a few clicks. Ideal for repurposing YouTube or Instagram content.
- Instant auto caption generation
Automatically generate captions for your videos to improve accessibility and engagement. This is especially helpful for viewers watching without sound.
- Diverse AI voice changer
Change your voice with various AI-generated voices, adding a fun or unique touch to your video content. Perfect for creating different character voices or effects.
How to edit a video for TikTok in CapCut
To edit a video for TikTok in CapCut, download and install the desktop version from the official website. Once installed, import your video, customize it using the editing tools, and export it in TikTok-friendly formats. Users can download CapCut by clicking the button below.
- STEP 1
- Import the video
Open CapCut, click "Import" to add videos, or drag and drop them into the workspace. Then, move the video to the timeline to begin editing.
- STEP 2
- Edit the video
Use CapCut's "Auto reframe" feature to adjust your video to TikTok's ideal 9:16 aspect ratio. Create a compound clip to group multiple clips for smoother edits. Moreover, click "Filters" and "Effects" to enhance the visual appeal with fun filters and body effects. Then use "Text">"AI generated" to add creative text styles. Finally, adjust video colors with the "Color wheel" to make your content stand out.
- STEP 3
- Export and share
After editing, click "Export," choose a frame rate, resolution, and format, and tap "Export" again to save. You can also share it directly on TikTok by clicking "Share."
Conclusion
In conclusion, a TikTok analytics tool is essential for understanding how your content performs and gaining insights into your audience. These tools can refine your strategy and improve engagement. Tracking key metrics helps you make informed decisions to boost your reach. To further enhance your TikTok videos, CapCut's desktop video editor provides efficient editing tools that let you easily create standout content.
FAQs
- 1
- What data points does a TikTok analytics tool track?
TikTok analytics tools track video views, profile visits, likes, comments, shares, follower growth, audience demographics, and engagement rates. These insights help creators refine content strategies for better reach. However, to analyze and boost these metrics with high-quality and engaging content, consider using the efficient AI tools in the CapCut desktop video editor.
- 2
- What methods do TikTok analytics tools use for competitor analysis?
These tools analyze competitors by tracking their follower count, engagement rates, top-performing videos, posting frequency, and audience interactions. This data helps creators adapt their strategies and stay competitive. Furthermore, to set yourself ahead of the competitors in content creation, use tools like the CapCut desktop video editor for editing.
- 3
- Can a TikTok analytics viewer provide real-time performance insights?
Some TikTok analytics tools provide real-time performance insights, including live engagement tracking, trending content analysis, and instant feedback on post-performance. These insights help creators refine their strategies and maximize reach. However, to boost your content performance by engaging viewers, add captions and enhance your visuals with versatile tools in the CapCut desktop video editor.