Add Text Animation in Filmora - A Complete Beginner's Guide

How to add text animation using Filmora? In this article, you will learn different methods, including using animations and keyframes. Besides, uncover CapCut as a better alternative to make text animation without a watermark!

CapCut
CapCut
May 12, 2025
58 min(s)

Finding it difficult to give your videos that engaging text effect? Incorporating text animation in Filmora can immediately elevate your content, but as a starter, it can be somewhat daunting to learn its interface and capabilities. Although Filmora has a powerful arsenal of tools to provide creative control, users find CapCut smoother and less complicated due to its intelligent presets and newcomer-friendly interface. Reading and deciding which one is the best for you!

Table of content
  1. What is text animation: A general overview
  2. Why should you pick Filmora animated text
  3. How to animate text in Filmora in easy steps
  4. Add animated text without a watermark using CapCut desktop
  5. Comparison between Filmora and CapCut for text effects
  6. Tips for using text animations you should know
  7. Conclusion
  8. FAQs

What is text animation: A general overview

Text animation is used to apply motion effects to text within a video, like making it fade in, slide, bounce, or zoom. Text animation emphasizes primary messages, creates visual appeal, and makes your content engaging and professional-looking. From making intros, captions, and callouts to making stories come to life, animating text can engross your viewers. It's an easy and effective method to make your videos stand out and convey messages better.

Text animation

Why should you pick Filmora animated text

Filmora finds just the right middle ground between simplicity and capability, allowing anyone to make stunning text animations with minimal learning required. Whether you're an educator, marketer, or content creator, Filmora gives you the flexibility and functionality you need to produce high-level, professional-looking videos.

  • Text animation made simple, powerful, and affordable

Filmora's intuitive interface keeps animated text within reach for beginners, with enough creative depth to satisfy advanced users. It's an affordable option without skimping on either capability or quality.

  • AI tools and templates for every need

There are more than 39,000 Filmora text effects/templates to suit whatever kind of project you're working on. AI-driven features make editing effortless, allowing you to produce top-quality animations in no time and with minimal effort.

  • Edit anytime, anywhere

Filmora is compatible with widely used platforms like PC, Mac, Android, iPhone, and iPad. This cross-platform capability means you can begin editing footage on one machine and complete it on another seamlessly.

  • Affordable & feature-packed

Filmora has competitive price plans with access to 2.3 million creative assets and more than 300,000 royalty-free music tracks. It's an amazing deal for content creators who wish to access professional tools at less than a premium price.

  • Layered editing capabilities

Push your visuals to the next level with the ability to stack multiple text components, animations, and media layers. Our timeline lets you achieve complex compositions that make your videos look uniquely customized and dynamic.

How to animate text in Filmora in easy steps

    STEP 1
  1. Choose a template or create plain text

Start by downloading and launching Filmora on your device. Once inside the editor, click on "New Project."

Navigate to the "Titles" tab to add text effects in Filmora. Here, you can choose from a wide range of pre-made text effects and templates. Then customize text in "Basic."

Add text to the video
    STEP 2
  1. Add movement to text

There are two ways to make text animated, including animation effects and keyframes.

Way 1: Use preset animations

Navigate to "Animation" and choose from various preset animations for entrance and exit to instantly add motion to your text. You can also adjust the duration of the animation with a slider.

Add animation to text

Way 2: Add keyframes to text

Now, click on the text layer on the timeline, and move to "Basic" in "Text." In the "Transform" option, you can add keyframes to the text. Add keyframes to different positions on the text layer, and then adjust the text position and scale for each keyframe. In this way, you will see text animated.

Add keyframes to text
    STEP 3
  1. Download the video with animated text

Once your Filmora text animation looks just right, click the "Export" button. Filmora allows you to save your project as a high-quality video, such as up to 60 FPS, 4K resolution, MP4/MOV/AVI, and more formats, depending on your needs.

Export the video with text animation

Though Filmora possesses impressive text animation tools, no one likes leaving a watermark behind in videos. This is where CapCut enters, providing an easier and more streamlined way to animate text, with no watermark included.

Add animated text without a watermark using CapCut desktop

CapCut is an advanced video editing software that suits content makers who desire high-quality outcomes with no watermarks. With an enriched set of animated text designs, customizable templates, and fonts of your preference, CapCut supports any mood and type of content. Use it to easily create intros, tutorials, and social content and visually impress your audience. What really stands out about CapCut is its smart use of AI-based functionality to streamline and accelerate your workflow. From auto caption generator to text to speech, CapCut takes the heavy lifting off your shoulders and keeps your creative juices flowing.

If you're looking for an effortless, speedy, and watermark-free method to animate your text and polish your videos, CapCut desktop is definitely worth trying out!

Key features

  • Text templates: There are many text templates you can choose for polishing your text design.
  • Text animations: With just a click, you can apply smooth entrance, exit, and looping animations in CapCut.
  • Text effects and styles: To suit your video's theme and look, add your text with cool visual effects such as shadows, outlines, glow, and blurs.
  • Custom fonts and colors: CapCut allows you to customize your text with different fonts, custom color schemes, and styling options.

How to animate text using CapCut - 3 options

    STEP 1
  1. Launch CapCut and import your image/video

Begin by opening the CapCut desktop and clicking on "New project." Import the video or image you want to edit, then drag it onto the timeline.

Import video to CapCut
    STEP 2
  1. Apply text animation

CapCut offers two effective ways to animate text: apply text templates or use text animations.

Option 1: Apply text templates

To achieve speedy results, head to the "Text" tab and click "Text templates." You can use any of the many pre-animated templates available, many of which can be used to create everything from social content to cinematic openings. After you click on a chosen template, you can change the text on your own in the "Basic" option.

Apply text templates

Option 2: Add animation to text

Head to the "Text" tab and input your message. You can then change font, color, size, and positioning to suit your preference. Go to the "Animation" tab. Select an entrance (In), exit (Out), or loop, and you will find different animations to animate your text just as you'd like.

Add text animation to the video

Option 3: Add keyframes to the text

Once added text to the video, click on the text layer and go to "Basic." In the "Transform" option, you can see "Scale," "Position," and "Plane rotation" options. Add keyframes to the text layer, then adjust the text scale, position, and more for each keyframe to make the text animated.

Add keyframes to the text
    STEP 3
  1. Export the video with text animation

Once you're satisfied with your animated text, click the "Export" button. Select your preferred resolution, frame rate, and file format. Finally, hit "Export" again to download the video to your device, which is ready for sharing or uploading.

Export the video with text animation

Comparison between Filmora and CapCut for text effects

Comparison between Filmora and CapCut for text effects

Tips for using text animations you should know

  • Keep text legible with the right color contrast

Selecting an appropriate color for your text is essential to readability. You need to have adequate contrast between the color of your text and its background. White or light-colored text is good for dark backgrounds, and dark-colored text is best with light-colored backgrounds. Use text shadows or outlines to make your text easily readable in crowded or colored backgrounds.

  • Use spacing and alignment for clarity

Spacing between lines and letters is crucial when making clean and professional-looking animations. Excess space between lines can result in disconnected-looking text, whereas minimal space can result in crowded-looking text. You should also watch alignment; left or centered alignment is best used with titles or captions to ensure visual coherency and flow.

  • Match animation speed to video pacing

The rate of your text animation needs to mesh with your video's overall tempo. Rapid animations (such as rapid fades or slides) suit dynamic, action-filled content, whereas slower transitions (such as typewriter and slow zoom-in) resonate with contemplative or emotional scenes.

  • Limit the number of effects per scene

While text animations can be useful for adding emphasis and pizzazz to your video, too many can make it look cluttered and confuse viewers. Use only one or two types of animated text in any scene.

  • Stay consistent with font and style

Consistency is important when it comes to font style. Having just one font family throughout your video keeps everything looking cohesive and professional. Frequent font switching can make it look disjointed. Also, make sure your font style aligns with the tone of your video—use clean, modern fonts to cover tech-related content and traditional serif fonts to cover formal or classy presentations.

Conclusion

This guide covered the essential steps and tips for adding text animation in Filmora and CapCut. It included how to customize text styles, choose animations, and ensure text clarity and engagement. While Filmora offers a solid range of features, it includes a watermark after exporting video in the free version. CapCut stands out as the best solution for animated text design, offering a variety of text styles, animations, and customization options without a watermark. For anyone looking to enhance video projects with professional-quality animated text, CapCut is the ideal choice. Give CapCut a try today and start creating stunning content!

FAQs

    1
  1. How to make text glow in Filmora?

Adding glow to text is an easy task in Filmora. You start by making your text by going to the "Text" option in the toolbar. You can either use a standard text template or insert custom text. To give your text a glow, you click on the text in your timeline and go to the "Effect" tab. From there, there are many glow options that you can apply to your text.

    2
  1. How to synchronize text with audio rhythm in Filmora?

In Filmora, head to Titles and click on Audio-Driven Text templates. The templates automatically sync text animations with your audio beat. Moreover, CapCut also offers AI-driven beat syncing and animated text that aligns with music without a watermark. Select audio and video tracks, right-click, and choose "Sync video and audio." This aligns your media based on the beat, allowing for precise text animation timing.

    3
  1. Can you customize the motion path of the text in Filmora?

Yes, you can customize the motion path of text animation in Filmora by selecting the "Advanced Text" option. Once you've added text to the timeline, you can click on the text and access the "Animation" tab and "Shape" to customize its path.