Engagement targeting is a powerful strategy for marketers aiming to connect with audiences who are most likely to interact with their content. By identifying and reaching users based on their previous interactions, businesses can optimize their ad spend and achieve higher conversion rates. Key features of engagement targeting include the ability to tailor messages to users who have shown interest, granular segmentation based on specific engagement metrics, and real-time optimization to improve campaign performance. Whether you are running social media ads, email campaigns, or display ads, engagement targeting helps you deliver personalized content that resonates with your audience. This approach is ideal for brands looking to increase brand awareness, drive website visits, and foster deeper customer relationships. Start leveraging engagement targeting to maximize the efficiency and ROI of your digital marketing efforts today.