Using AI responsibly
We integrate AI to empower creativity, protect our community, and uphold high standards of safety and reliability.
How We Use AI at CapCut
End-to-End Intelligent Solutions
Our AI suite makes content creation easy for everyone with rapid video editing tools, AI-generated visuals, virtual avatars, and adaptive music. We enable creators to instantly adopt trending styles and produce high quality results seamlessly with little editing experience needed.
Driving Smart, Effortless Video Production
We leverage advanced AI to turn ideas into ready-to-use videos. Our AI tools simplify production workflow by understanding users' creative ideas, suggesting edits and inspiring video curation—helping creators focus more on storytelling and less on technical complexity.
Keeping Our Community Safe
We prioritize a responsible approach to AI across all stages of development. Our models and features undergo testing before launch and continuous monitoring afterward. By combining human expertise with automated safeguards, we work to maintain a creative environment that’s safe, transparent, and trustworthy for everyone.
Putting Our Commitments into Practice
At CapCut, we prioritize the responsible use of AI by focusing on transparency, fairness, privacy and user safety. Our teams embed these values into every AI-driven feature at CapCut—from content moderation to creative editing tools. Dedicated teams of experts guide how we apply these values in practice through safety and privacy strategies across the platform. Below, we share how these commitments are put into action.
Transparent AI by Design
Our commitment to trustworthy AI is reflected in our practice of proactive transparency. We inform users when they use AI-powered features and work to provide labels or watermarks to ensure users are informed when content is generated or assisted by AI. Our models and features undergo comprehensive assessments to identify and mitigate emerging risks, including the detection of AI-generated content. These efforts are reinforced by our content moderation framework, which combines human expertise with automated systems to maintain transparency and uphold community integrity.
Prioritizing Safety in Every AI Experience
We are committed to fostering a safe community, respecting diversity, and working to ensure all creators and communities have a positive and fair experience. We continuously evaluate our models and features to detect and reduce risks related to harmful content and bias. Our AI systems adhere to safety guidelines and fairness standards, supported by product safety features, testing, and continuous monitoring to promote consistent outcomes across user groups. Safety and fairness considerations are embedded throughout the product development lifecycle to ensure respect for every user.
Building AI with Privacy in Mind
We embed privacy-by-design throughout the development and deployment of our AI technologies. This includes assessing AI tools for compliance with data protection standards and being transparent about how we process data. CapCut's Privacy Center provides information on our privacy practices and related security details.