Managing a Brand: Building Distinct Brand Assets in Your Way

Managing a brand is a challenging issue for many entrepreneurs. Without a distinct brand, you can not maintain high customer loyalty and stable sales. So how can you make your brand stand out? This article will teach you how to craft distinct brand assets. Let's get your customers riveted.

Brand asset management: How does it work and why is it important

What is brand asset management (BAM)? In simple terms, BAM deals with organizing and tracking the elements that make up a company's brand identity. Elements like your logo assets, images, fonts, and videos.

Managing brand assets is easier today because there are tools that can help you. BAM software allows organizations to store and manage all their brand assets in one central location. By storing these distinctive assets in a single location, team members can easily access and use approved brand assets. This streamlined access promotes consistent usage of brand elements, which is important when maintaining a cohesive and recognizable brand identity.

Brands today have embraced the use of BAM software to manage their assets. For example, Klarna used Bynder (a brand management software) to quickly update its branding across 130,000 merchant partners as they grew rapidly. Trunk Club avoided reshooting product photos by finding current images quickly in their centralized asset library.



Staying organized with brand asset management software prevents mistakes and helps in building stronger brand recognition with customers.

5 Brand asset management tips: Shape a distinctive brand

1. Leverage a professional asset management tool

A professional brand management tool is very important for managing a brand. With the right BAM tool, you can craft a brand that goes viral across all your marketing platforms.

As a business owner or marketer, ensuring a cohesive brand identity can be a daunting task, especially when juggling multiple projects and assets. That's where CapCut's desktop video editor comes into play, offering a versatile solution for both video editing and brand asset management.

CapCut desktop video editor provides a centralized hub where you can store and organize all your brand assets, such as logos, fonts, and video templates. Its intuitive interface makes it easy to access and use your brand assets, like logos, fonts, and templates.

Beyond asset management, CapCut allows you to create professional-grade branded videos. It simplifies branding by helping you add logos and watermarks, apply consistent color schemes, and use custom typography. This makes it easy to craft engaging content that resonates with your target audience.

Key Features:

• A reservoir of media resources
• You can easily add music tracks, sound effects (including TikTok sounds), stickers, text styles, videos, and pictures to your branded assets.
• All-in-one video and audio editor
• Do you want to edit a video or an audio? CapCut's desktop video editor got you covered. For videos, you can use tools like video upscaler, keyframe animation, slow motion, overlays, etc. For audio edits, you have access to tools such as audio trimmer, volume adjustment, pitch shifting, noise reduction, and audio equalizer.
• Powerful built-in AI editing tools
• Elevate your editing game with CapCut's cutting-edge AI capabilities. You can use AI tools like smart stabilization to smooth out shaky footage, keyframe animation, and object tracking to create mesmerizing visual effects with precise control.
• Support diverse formats
• It supports a wide range of import formats, such as MP4, AVI, MOV, and MKV for videos, and MP3, AAC, and WAV for audio. Making it easy to integrate your existing assets.
• Quick sharing
• With seamless integration, you can quickly sign in with your TikTok account and share your branded videos right into TikTok or YouTube.

By all mentioned features, CapCut help you easily build a strong, recognizable brand with it.

How to use CapCut Desktop to manage distinct brand assets

Ready to make your brand unique? Here's how to do it using CapCut desktop video editor:

Step
1. Import
2. Open CapCut on your computer, tap "Import," then choose your brand asset(s). Alternatively, you can:
3. 1. Drag and drop your materials:
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5. Click "Import." Then, drag and drop your brand assets, like logos, fonts, videos, images, etc., onto the import window.
6. To use the Brand Asset (or Brand Kit) feature in the CapCut desktop app, return home and click on your space. Next, upload your brand assets.
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8. Once the upload is complete, these assets will be available within CapCut on your desktop computer, allowing you to integrate them easily into your video projects for consistent branding.
9. 2. Use CapCut's built-in resources:
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11. With a single click, you can gain access to CapCut's extensive library of AI-generated visuals, stock footage, video templates, and a vast array of stickers and music tracks. Click on the "AI generated" or "Library" button to begin creating, browsing, and dragging these ready-to-use assets directly onto your timeline.
Step
12. Creating distinctive brand assets via editing resources
13. It's time to start editing and creating unique content that represents your brand. Drag and drop your videos, images, audio files, and other materials onto the timeline to get started.
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15. Access the audio menu to add jingles, normalize levels, boost vocals, switch stereo/mono channels, and separate vocals from background music for audio branding.
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17. For video branding, it lets you trim and color grade your footage to perfection, sculpting every frame to align with your brand's aesthetic. While you are at it, you can also explore advanced options like masking and keyframe animation, to precisely control and animate the position, scale, and other properties of specific elements within your video. That's not all. You can also adjust clip speeds to ensure that your brand's narrative flows seamlessly.
18. To create eye-catching text graphics and catchy phrases for your brand, try the text button. There are many fun stickers, cool templates, and text animations for you to show your brand personality.
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20. There's also a transcript tool that automatically turns audio into editable text overlays. Click and adjust color adjustment features like LUTs, HSL controls, and color curves. You can easily develop a distinct color grading look for your visuals.
Step
21. Export

To export, click on the "Export" button. You can find it in the top right corner of your screen.



Before the asset gets exported, you can customize it to ensure it looks and sounds amazing.

You can set the bitrate for video assets to determine the desired quality level. Next, choose the video codec and file format (MP4 or MOV). You can also select the frame rate, with up to 60fps. Finally, pick the output resolution, with options up to crisp 4K for ultra-high-definition video.



If you only need the audio portion, click the "Export Audio" option. Next, choose your preferred audio format (e.g., MP3, AAC, WAV). Before finalizing the export, the CapCut desktop editor will check for potential copyright issues to ensure you don't face legal problems.



After customizing your assets, you can directly share them on platforms like YouTube or TikTok. For TikTok, CapCut's online video editor respects the app's 9:16 vertical video aspect ratio. But you can also post in the original size, too.



When exporting to TikTok, you can turn off comments, duets, and stitches on your uploaded videos to control how others can remix your branded content.

2. Set a core guideline

Having a core guideline for managing a brand is important. A core guideline helps your brand stay consistent. Your brand guideline should typically outline approved colors for your brand, logos, fonts, and design styles.

3. Audit and beef up your brand assets

Go through your brand elements, such as logos or pictures. Check to see if you need to improve or update them. If you need to do that, CapCut's online video editor makes improving brand elements like pictures and videos stress-free.

4. Update your brand assets

Businesses grow, and as they grow, your assets should grow alongside. Do not keep recycling outdated assets over and over again. Always go through your brand assets to check for outdated assets. If you find them, revamp and give them modern, new looks as needed. This gives your brand a fresh or new appeal - increasing its relevance.

5. Keep high exposure

Creating unique brand assets that no one gets to see makes no sense. After creating or updating logos, pictures, and videos, share them online. Try posting on TikTok, Instagram, and YouTube to gain more exposure and recognition.

Conclusion

Managing a brand is key in today's crowded market. To survive as a brand or business, you need to leverage professional tools like CapCut Desktop for a start. Then set core guidelines, audit and enhance existing assets, upgrade brand assets, and maintain high exposure. With CapCut, entire brand asset creation is not a headache anymore: import your logos, fonts, videos, and images, add animations and AI-generated filters, and then use keyframes or auto-reframes. With clicks, your work gains hundreds of thousands of likes on TikTok. Don't be caught in managing a brand, try CapCut today and unlock a magic world.

FAQs

1. What is the most important factor in brand management?
2. Although many factors lie in brand management, like customer clarity, brand positioning, and brand identity, the most important factor is consistency. It builds customer recognition, trust, and loyalty. As a tool, CapCut knows the importance of consistency in branding. It makes sure your brand assets maintain a consistent look, voice, and feel across all channels. Using auto-reframe, voice enhancement, and AI-generated resources, you can easily woo your buyers and outwit your competitors. Download it today to craft an unforgettable brand experience.
3. How do you measure distinctive brand assets?
4. Brand assets like logos, jingles, and mascots are easily remembered and strongly connected to the brand. To measure distinctive brand assets, brands conduct studies to see if people know about them and can connect them to the brand. To carry out these studies, you need tools to help you edit your current assets. CapCut's desktop editor lets you directly add brand logo downloads and other assets to your video projects. By incorporating your logos and other assets into videos and showcasing them on marketing platforms, you can directly measure the engagement and recognition of your distinctive brand. Let's get your brand polished with CapCut.
5. What is the difference between brand marketing and brand management?
6. Marketing focuses on promoting products/services to attract customers and drive sales. In contrast, brand management is the long-term process of shaping and enhancing a brand's identity and reputation - how people perceive your brand. For the two purposes, CapCut manages better than others do: for marketing, you can create engaging videos with effects and music that appeal to customers; for brand management, it ensures consistency by letting you download logo brand assets (as well as other brand assets) and incorporate them into all your video content. Try CapCut Desktop today and improve your marketing strategy.