AI product videos help businesses show how their products work without hiring actors or expensive studios. These videos are made using artificial intelligence, making it easy to create high-quality product demos, explainer videos, and social media content. Small businesses, startups, and online sellers use them to save time and money while still attracting customers.
This article lists the 5 best AI product video generators to help you make quality content.
How AI enhances video production
AI enhances video production by automating tasks like script writing, voiceovers, editing, and animation. It helps create scenes, match visuals with audio, and even generate realistic avatars. This speeds up the entire process and reduces production costs. AI tools also improve quality by fixing lighting, removing background noise, and adding smooth transitions.
5 most efficient tools to make AI product videos
Making AI product videos is now easier with tools that automate editing, voiceovers, and visuals. These tools are great for businesses that want to showcase their products quickly without spending too much. Below are 5 of the most efficient tools that help create professional and engaging product demo videos:
CapCut Web
CapCut Web is an easy-to-use online video editor that helps create high-quality AI product videos in minutes. It includes AI tools like auto-captions, background removal, and script-to-video features. This makes it ideal for businesses that want quick and polished product videos without editing experience.
How to make AI product videos with CapCut Web
To start using CapCut Web, click the "Sign up for free" button below. You can create an account using Google, TikTok, or Email. Once signed in, you can access all tools to create AI product videos easily.
- STEP 1
- Access the AI video maker
Go to CapCut Web, choose "Video" > "Free AI video maker", and open the tool in a new browser tab without interruptions.
- STEP 2
- Convert the product script to a video
Click "Instant AI video" to choose a product video style that matches the tone of your content. Then, click "Enter script" to manually input your text. If you prefer AI assistance, select "Generate script", enter a few keywords, and let the tool create a product script for you. Once your script is finalized, click "Create" to produce the AI-generated voiceover video.
- STEP 3
- Replace the media if needed
Click any video clip, then tap the "Replace" icon. Pick visuals from your uploads, stock content, or AI-generated options. The video will automatically update with your chosen visuals.
- STEP 4
- Add caption templates
When the editor opens, auto-generated captions will appear. To improve their appearance, go to the "Elements" tab, choose a caption style, and apply it directly to the video.
- STEP 5
- Add background music
Open the "Music" tab, select a suitable track using the + button, and fine-tune the pitch slider to match your video’s mood and rhythm.
- STEP 6
- Export the video
Click "Export" in the top-right corner. Set your file name, resolution, and frame rate, then click "Export" again to save it. For more changes later, use the "Edit more" option.
Steve AI
Steve AI helps businesses turn product descriptions or blog content into animated or live-action AI product videos. It is ideal for startups and marketers who want quick explainer videos with minimal manual editing. Steve AI supports script-based editing and uses AI to choose relevant visuals, making AI video production smoother and more time-efficient.
Fliki
Fliki is an AI-powered tool that creates AI product videos using text input, turning descriptions into engaging visuals with voiceovers. It's especially useful for solo creators or small teams who need quick content for social media or product landing pages. Fliki's voice cloning and wide language support help brands connect with global audiences.
Pictory
Pictory lets users create high-conversion AI product videos from blog posts, scripts, or long videos. Its AI trims lengthy content into short clips and adds branded visuals, making it perfect for product promotions or tutorials. Pictory fits well with the growing trend of AI in video production, providing automated captioning, highlights, and stock footage suggestions.
Invideo AI
InVideo AI focuses on end-to-end AI video production, generating videos from simple prompts or product text. It's designed for marketers, e-commerce sellers, and agencies who want scalable, high-quality product videos fast. The tool selects visuals, adds music, and syncs text with voiceovers automatically. With minimal input, you get ready-to-use videos tailored for different platforms like Instagram, YouTube, or websites.
Tips for making engaging AI product demo videos
Creating an engaging AI product video is more than just showing a product. It's about telling a story. A well-made video connects with viewers, explains key features, and helps build trust. Here are 5 simple tips to make your AI product videos more effective and viewer-friendly:
- Real-life scenarios
Using real-life situations in your AI product videos helps viewers understand how the product works in daily life. It makes the content feel natural and useful instead of overly scripted. For example, show someone using your product at home, in the office, or during travel. CapCut Web's "Scenes" tool makes it easy to add realistic backgrounds for any setting.
- User reactions
Adding user reactions gives your product demo video a human touch and builds trust. Reactions like smiles, short voice clips, or simple reviews make the product feel more relatable. This helps viewers connect emotionally and increases the chances of action. CapCut Web's "AI Avatars" can show lifelike user responses without needing real actors.
- Feature highlights
Highlighting the main features keeps your AI product videos focused and clear. Instead of showing everything, just explain what matters most to the user. Use text, arrows, or voiceovers to make each feature stand out. CapCut Web's caption templates help add clean and eye-catching labels to product features.
- Split-screen views
Split-screen visuals help show comparisons like before-and-after results or two different product uses. This makes your product demo video more informative and faster to understand. It's perfect for showing improvements or feature comparisons side by side.
- Strong closing
A clear and memorable ending helps your AI product video leave a lasting impression. Add a strong call to action like "Buy Now" or "Try Free Today" with your brand logo. This encourages viewers to take the next step after watching. You can easily add a CTA with CapCut Web.Sign up for free
Conclusion
AI video tools have made it easier than ever to produce polished product videos quickly and affordably. Each of the five tools, like CapCut Web, Steve AI, Fliki, Pictory, and Invideo AI, offers unique strengths for different needs.
Among them, CapCut Web stands out for its user-friendly interface, built-in AI features like auto-captioning, AI-generated voiceovers, and product-focused templates, all designed to simplify the video creation process. It’s a powerful all-in-one solution for beginners and marketers looking to produce high-quality AI product videos in just minutes.
FAQs
- 1
- Can AI product videos adapt to different brand styles?
Yes, AI tools can adjust visuals, voiceovers, and colors to match your brand identity. Many platforms let you upload logos, choose brand fonts, and apply color palettes. This makes your content feel consistent across campaigns. You can use CapCut Web to easily apply brand styles to your AI product videos.
- 2
- Can I customize AI product videos?
Most AI video tools let you edit text, scenes, voiceovers, and visuals to fit your needs. You can fine-tune the flow, highlight key features, and match your message. Some tools also support script rewriting and advanced layout edits. CapCut Web provides flexible editing tools to fully customize your AI product videos.
- 3
- How do AI product demos perform across social platforms?
AI product videos often perform well on social media because they are short, clear, and visually engaging. Their quick creation speed lets brands stay updated with trends and promotions. They are also easy to resize for different platforms. CapCut Web helps you create and optimize product demos for all major social channels like TikTok, YouTube, and Instagram.