Social media graphic design works better when each format has a clear job. A post can carry the details someone needs to save. A Story can point to one next step. An avatar needs to identify the account at a glance. Start with the same approved assets, then change what you keep and where you place it.
This walkthrough uses Alder Clay, a fictional ceramics workshop. Its source kit contains a bowl-and-leaf mark, a bowl photograph and five lines of copy: Alder Clay, Clay Workshop, Saturday 10 AM, Studio 4 and Book your seat. We used CapCut Design Studio on desktop web to separate the existing artwork and assemble three layouts. The name and event details are invented for this example.
Give each format one job
Before changing the canvas, decide what a viewer should understand or do. Use the post for the event name, time and location. Use the Story to invite a booking. Use the avatar for recognition. This decision comes before the aspect ratio because it determines which assets deserve space.
Keep the mark, colors and approved wording fixed. You can move or omit an asset without redesigning the brand. In the Alder Clay example, the photograph is available but does not appear in the final layouts. The post gives its space to practical details, the Story emphasizes the invitation and the avatar uses only the mark.
Before adapting the whole kit, try uploading one approved asset and exporting a simple test layout in the workspace you plan to use. Check that the saved file keeps the full artwork and exact wording. Here, the starting material is already approved.
Build the post around useful details
Choose the information a person needs after saving the post. For this workshop, that means the brand name, event name, start time and studio number. Keep the booking invitation nearby, but do not let it displace the time or location.
In CapCut Design Studio, use Upload to bring in the approved artwork. Select the image and choose Crop. When the copy is already part of an image, crop a copy of the source to isolate the text area without regenerating its lettering. Check the crop preview before choosing Done. For the square post in this example, the text area keeps all five lines in their original order.
Read the post as someone who has never seen the source kit. Can you tell what the event is, when it starts and where to go? If the longest line touches an edge, expand the crop or give the text more space. Cropping away part of a word is a failed layout even when the file has the right dimensions.
A real event may need a full address, booking destination or date as well. Add the verified details your audience needs before approval. The short fictional copy demonstrates the layout; it is not a complete event listing to publish unchanged.
Make the Story point to one next step
Build the Story around the action rather than repeating every line from the post. Alder Clay keeps the brand name and Clay Workshop so the invitation has context. It removes Saturday 10 AM and Studio 4, then gives Book your seat a separate area. The action is now easier to find.
Create two copies of the approved text artwork. Crop one to the brand and event name. Crop the other to Book your seat. Preserve the original wording and leave enough background around the letters. If you have editable source files, keep the existing text objects instead of flattening them into new images.
Use Frame to create the Story container. Select the frame, open Resize and choose a vertical size that suits your destination. The saved example is 678 × 1205 pixels, approximately 9:16. Move the two cropped text pieces inside it, with the identity above the invitation. Leave clear space between them so they read as two distinct parts.
The canvas detail below shows the title and booking invitation; it does not show the complete vertical frame.
Check the layout at phone size. If the booking invitation looks like another small detail, enlarge it or move it into a clearer area. Keep essential words away from places where the destination's controls will cover them. Review the Story in that destination before sharing.
Book your seat is a visual invitation. Pair it with the actual booking destination when you prepare the Story for posting. Removing the time and location works only when the next step leads to the details a prospective attendee needs.
Let the avatar carry recognition
An avatar has much less room for reading. Start with the existing mark, then remove the event name, time, location, invitation and photograph. For Alder Clay, the bowl-and-leaf symbol is the identifying asset. Creating another logo would change the task and weaken the connection to the other formats.
Upload a copy of the approved mark or crop it from the source kit in CapCut. Keep the whole symbol inside the crop. Place it in a square frame with room around the outer edges. The example uses the original bowl-and-leaf artwork inside a square frame, without any copy.
Preview the avatar as a small account icon and within the circular crop used by your destination. If part of the leaf or bowl disappears, reduce the mark's size and restore the margin. If the mark cannot be recognized at that size, use an already approved simplified version rather than inventing a replacement during this adaptation.
Review the three exports as one set
Select each completed image or frame and use Download to save it. Wait until an edit has finished updating before downloading, then open the saved file. Confirm that the crop, wording and selected assets match the canvas.
Compare the exports with the approved kit. The post should retain the useful details. The Story should contain one clear next step. The avatar should preserve the identifying mark without text. Then compare them with each other: the shared colors, wording and mark should make the relationship clear even though each layout contains different information.
For a social media graphic that needs a new supporting illustration, use the CapCut AI image generator to explore that separate asset. Keep the approved logo and exact event copy as existing assets when you assemble the layout. Review a generated illustration before adding it to the kit.
Explore more image creation and editing guides when the next task calls for a new asset or another editing decision.
FAQ
Can I use one design for the post and Story?
Use one approved asset kit, then make separate layouts. The post keeps practical details while the Story emphasizes a next step. Changing only the dimensions can leave the Story crowded and its action hard to find.
What should I remove from the avatar?
Remove event details, promotional copy and photographs that compete with the existing mark. Keep the approved identifying symbol and enough margin for the destination's crop. Check it at the size of an account icon.
Do I need to generate new images for all three formats?
No. Existing approved assets may be enough. The Alder Clay layouts reuse the original mark and wording. Generate a supporting visual only when it fills a specific gap, then review it before adding it to the asset kit.
How do I keep a booking invitation useful?
Give it a clear place in the Story and pair it with a real booking destination when posting. That destination should provide the event details removed from the Story. Check the invitation and destination together before sharing.