How to Add A TikTok Form to Boost Engagement: A Quick Guide

Learn how to use a TikTok form to gather customer details quickly. Create a form, add a CTA, and boost conversions with easy steps. However, use CapCut to add CTA, engaging visuals, and captions to your TikTok videos.

CapCut
CapCut
Mar 19, 2025
64 min(s)

TikTok forms are a great way to connect with your audience. They help you gather feedback, ask questions, and keep your followers engaged. Using forms is easy, and it can make your content more interactive. People love sharing their thoughts, and TikTok forms let you do that in a fun way. When you use them, you create a space for honest conversation and learn more about your followers.

In this article, you will explore how to add a TikTok form to your posts.

Table of content
  1. What is a TikTok report form
  2. Why should you use a TikTok report form
  3. How to create a new TikTok form
  4. How to make a TikTok form with an Ad composer
  5. How to create a TikTok form with Ads manager
  6. Tips to collect user information TikTok forms
  7. Make smooth and fast TikTok edits with AI tools: CapCut desktop
  8. Conclusion
  9. FAQs

What is a TikTok report form

A TikTok report form is an online form used to report content, accounts, or activities that violate TikTok's guidelines. Users can submit reports for issues like harassment, inappropriate content, or copyright infringement. These forms help TikTok review concerns and take necessary actions to maintain a safe platform.

Why should you use a TikTok report form

Using a TikTok report form can provide valuable insights into your TikTok strategy. It gives a direct way to collect essential data and improve your content. Here's why you should consider using it:

  • Track campaign performance

A TikTok form helps track how well your campaigns are doing. It lets you see how many people are engaging with your posts. This helps you understand which content works best and which doesn't.

  • Gather audience feedback

With a TikTok form, you can ask your audience for feedback. It's a quick way to understand what your followers like and dislike. Their input can guide you to create better, more relevant content.

  • Monitor engagement metrics

Engagement metrics show how well your posts are connecting with your audience. A TikTok form enables you to measure things like likes, comments, and shares. It makes sure you know what type of posts drive the most interaction.

  • Improve content strategy

By using a TikTok form, you can see what your audience prefers. This enables you to tweak your content strategy and focus more on what's working and change what isn't to meet your audience's needs better.

  • Measure marketing ROI

A TikTok form helps measure the return on investment (ROI) for your marketing efforts. By gathering data through forms, you can see if your efforts are bringing in the results you want. It enables you to decide where to spend your marketing budget for the best return.

How to create a new TikTok form

Before starting, make sure you're logged into your TikTok Ads Manager. You’ll need to access the right area to create the form. Then, follow the steps below to create a new TikTok form:

    STEP 1
  1. Navigate to the instant form module

Go to the "Assets" section in your TikTok Ads Manager. Once there, click on "Forms." This will bring you to the Instant Form section where you can create and manage your forms. Click on the "Instant Create" button.

Creating an instant TikTok form using TikTok Ads Manager
    STEP 2
  1. Choose your form template

Next, you’ll need to pick a template. TikTok provides different templates to help you create your form quickly. Choose the one that fits what you need. Some forms may be for collecting leads, while others may be for promotions or events. Once you find the right one, click on it to start customizing.

Choosing desired template for TikTok form
    STEP 3
  1. Customize your form fields

Once your form is ready, customize the thank-you message that people will see after submitting their info. Make sure all fields are correct and the form flows well. Review your form, then save it. You're now ready to use it in your TikTok ads.

Customizing TikTok form

How to make a TikTok form with an Ad composer

Creating a TikTok form with an Ad composer enables you to capture leads directly through your ads on TikTok. This method is perfect for brands looking to generate leads efficiently. Here is how you can create a form for TikTok with an Ad composer:

    STEP 1
  1. Select your campaign objective and setup

First, open the "Ads Composer" in the TikTok Ads Manager. Choose lead generation as your campaign objective. Fill in all the necessary campaign details and proceed to the "Creatives" section, where you’ll create the ad visuals.

Creating a new Ad campaign for TikTok form
    STEP 2
  1. Add a new lead form

In the Creatives section, click "Create new creative." On the right-hand side of the Lead Form field, click "Add New Lead Form." This will take you to the "TikTok Lead Ads Form Builder." This is the place where you can begin customizing your form. You can choose between the "Advanced" or "Classic" form types in the "TikTok Instant Page window."

Adding a new form for TikTok account
    STEP 3
  1. Customize and complete the form

Next, fill out the form fields as required. You can choose the language and images you want to add. Once you’ve finished, click "Complete" in the bottom-right corner to save and finish your lead form.

Designing your TikTok form

How to create a TikTok form with Ads manager

Creating a TikTok lead form with Ads Manager is a great way to collect information from your audience. Follow these simple steps to create and use a lead form for your ads.

Create a campaign for TikTok Ads manager

Start by logging into TikTok Ads Manager. Here you create a new campaign by selecting the "Lead Generation" objective. You’ll need to set your campaign goals, budget, and target audience first.

Creating and setting a new campaign for TikTok form

Design your lead form

After setting up your campaign, click on the "Instant Form" option to create your form. Choose the fields you want to add, like name, email, phone number, etc. You can also add custom questions to get specific information from users. Make sure the form is simple and easy to fill out.

Creating an instant form and adding information

Launch your ad with the lead form

Once your lead form is ready, link it to your ad. Review your ad settings and ensure everything is in place, like your creative materials and targeting. After confirming, you can launch your ad. Now, your audience can submit their details through the lead form.

Launching your TikTok from the ad campaign

Tips to collect user information TikTok forms

When using TikTok webforms to collect user information, follow a few essential tips to gather the data efficiently.

  • Keep it short and simple

Keep the form as short and straightforward as possible. Asking for too much information can discourage people from completing it. Focus only on the most critical fields, such as name, email, or feedback relevant to your goal.

  • Use clear, engaging text

The text in your form should be clear and easy to understand. Avoid complex or technical language that might confuse users. Explain why you are collecting their information and how it will benefit them. A simple, engaging message will motivate users to provide their details.

  • Offer incentives

People are more likely to fill out a TikTok webform if they feel they are getting something in return. Offering incentives like discounts, exclusive content, or entry into a giveaway can motivate users to complete the form. Incentives create excitement and increase participation.

  • Optimize for mobile

Since many TikTok users browse the platform on their mobile devices, your form must be mobile-friendly. Make sure the form is easy to read and complete on a small screen without any issues. Ensure that buttons, text fields, and options are large enough to tap on.

  • Ensure data security

Security is a significant concern when collecting user information. Users need to trust that their data is safe with you. Constantly reassure users that their information will be kept secure and confidential. You should use a secure platform and follow best practices to protect your data from any hacking.

Make smooth and fast TikTok edits with AI tools: CapCut desktop

CapCut desktop video editor provides a user-friendly platform for fast and efficient editing of the TikTok videos. With its AI-driven tools, users can create stunning content quickly while maintaining high-quality results. Whether you're adjusting video aspect ratios, adding subtitles, or enhancing audio, CapCut simplifies every step. It's the perfect solution for making impactful edits with ease and speed.

Interface of CapCut desktop video editor - Reliable software to edit TikTok videos

Key features

  • Text-to-speech conversion

CapCut's text-to-speech tool turns written text into natural-sounding voiceovers, which makes it easy to add narration without recording manually.

  • Adjustable video aspect ratios

The video resizer tool lets you quickly adjust aspect ratios for different platforms to ensure your videos maintain the best framing and quality.

  • Automatic subtitle generation

CapCut's auto-caption generator automatically creates accurate subtitles, improving accessibility and engagement for a wider audience.

  • Background noise removal

CapCut enables you to remove background noise from audio in just one click. This enhances audio clarity and makes your content sound more professional.

  • AI-Powered voice changer

CapCut's AI voice changer lets you modify voices with creative effects, adding a unique touch to your videos for a more dynamic experience.

How to make impactful TikTok videos with CapCut

Before you start editing your TikTok video, ensure you have the latest version of the CapCut installed on your PC to avoid glitches or errors. If you haven't downloaded it yet, click the button below to get it.

    STEP 1
  1. Import the video

Enter CapCut's editing interface and click the "Import" option. Select your video from your device and drag it into the timeline.

Importing video in the CapCut desktop video editor
    STEP 2
  1. Add captions and generate AI fonts

First, use "Auto reframe" to adjust the video's aspect ratio for TikTok. Then, generate subtitles (Caption > Auto captions > Select spoken language > Generate) and customize the font style, size, and color. Moreover, use the "AI generated" feature to create custom fonts. Additionally, adjust video colors with color wheels and color curves to enhance the visuals.

Adding captions to the TikTok video
    STEP 3
  1. Export and share

Once you have finished editing, click the export button. Then select the frame rate, format and resolution. Then click "Export" again to save your video. You can then share it directly on TikTok and YouTube.

Exporting video to the CapCut desktop video editor

Conclusion

To summarize, using TikTok forms is an excellent method to attract your ideal audience and gather valuable feedback without losing retention. It helps you connect directly with followers and makes your content more interactive. Incorporating TikTok forms into your content calendar can keep your audience connected and provide insights into what they like.

However, another tool to enhance your TikTok content performance is the CapCut desktop video editor. Its easy-to-use interface and advanced editing tools, such as an auto caption generator and AI voice enhancer, make it a perfect tool for TikTok edits.

FAQs

    1
  1. How do you add a CTA to a TikTok form for better conversions?

To add a CTA (Call-to-Action) to a TikTok form, keep the message clear and direct. Use action words like "Sign Up Now" or "Get Started." Position the CTA near the form's submission button to catch attention. Offering an incentive or using urgency can also improve conversions. To increase the engagement of your TikTok videos, you can use the CapCut desktop video editor. It provides powerful tools to enhance your content and boost its impact.

    2
  1. How does TikTok’s lead form feature help in customer acquisition?

TikTok’s lead form feature helps in customer acquisition by enabling businesses to collect user information directly within the app. This reduces friction and increases conversion rates, as users don’t need to leave the platform. Businesses can quickly gather leads, segment audiences, and follow up with ease. If you want to boost your interaction with the audience, consider using the CapCut desktop video editor to create TikTok content.

    3
  1. How can you optimize a TikTok form for higher engagement?

To optimize a TikTok form for higher engagement, keep it short and easy to fill out. Use clear, concise language and make the form visually appealing. Provide incentives like discounts or exclusive content to encourage users to complete it. Position your call-to-action (CTA) prominently to guide users smoothly through the process. By using the CapCut desktop video editor, you can create impactful content that resonates with viewers and help you get higher engagement.