10 Tips to Make Your Twitter Video Viral: From Follower to Trendsetter

Unlock the secrets to a viral video on Twitter. Harness the power of hashtags, trends, and proven editing features from the CapCut video editor to boost engagement.

twitter video viral
CapCut
CapCut09/14/2024
0 min(s)

Did you watch a viral Twitter video with over 100,000 views and wonder how to make your Twitter video viral? Stick around to learn more about the tips and tricks that lead to viral videos, and how you can potentially make a viral video on Twitter yourself with the CapCut video editor!

Table of content

What factors contribute to a Twitter video going viral

A viral Twitter video is a video tweet that overperforms beyond metrics like likes. For instance, if you have 500,000 Twitter followers and a tweet garners 1000 likes or reposts, it cannot be considered a viral tweet. However, if a video gets 500 likes and 50 comments from a profile with 250 followers, it can be called a viral tweet. Some of the factors that contribute to a Twitter video viral include;

  • Using humorous, thought-provoking, unique, or understandable content that resonates with a large audience.
  • It should also be engaging and concise, with hashtags and few or no links.
  • To make a viral video on Twitter, it should contain components that make it shareable, such as compelling captions, high-visual elements, and call-to-actions like giveaways.
  • Influencers can get your content reposted on popular accounts and increase the chances of having a Twitter viral video.

10 top tricks to create a viral video on Twitter

1. Understand the Twitter algorithm

The Twitter algorithm curates tweets for the explore, search, and ads sections. Its recommendation pipeline for your For You timeline involves candidate sourcing, ranking, and application of heuristics, filters, and product features such as visibility filtering. It ensures content balance from in-network and out-network sources. Thus, to make a Twitter video viral, you need to factor in relevance and recency as fresh and popular tweets gain better engagement and visibility. Also, incorporate visual elements as they are likely to be prioritized by the algorithm.

2. Create high-quality visuals for your target audience

So, who likes, shares, and comments on your tweets? For instance, if you are a gamer and share gaming videos, you'd define people who interact with your videos as a gamer audience. You can know your audience by age, interests, location, and purchase intentions. Even so, you need high-quality visuals to attract your audience. Exceptional visual content on social media, like Twitter, gives people a reason to follow, like, or repost. In this era, videos have proven to be more engaging than purely text-based posts across all platforms.

You can create the videos yourself or hire a professional video editor. They can edit videos to the required lengths or handle and organize raw and edited video files. However, they can come at a very high price. To save yourself the extra expense, utilize the services of CapCut video editor. It's a free, user-friendly platform for editing videos with a range of powerful features. Hence, whether you’re a beginner or a professional editor, you can make the most out of CapCut. Below is how;

    Step
  1. Upload
  2. CapCut offers multiple ways to upload media on its editing panel. You can drag and drop a video stored locally on your computer or import it by clicking the Import button and selecting from this device.
  3. Moreover, you can directly import from your CapCut cloud space. Also, you can perform a screen recording on your favorite video if it's unavailable for downloading.
  4. Step
  5. Edit
  6. To make your Twitter video viral, the CapCut video editor offers you super video editing features and tools. You can perform basic editing like cropping, flipping, reversing, freezing, and splitting scenes from the toolbar beneath or above the preview window.
  7. In addition, you can access other tools under the Basic tab in the right menu, including color adjustment, blending, and adjusting the scale and positioning of the video.
  8. 
    Edit video
  9. CapCut offers rich customizable video templates for different content types and moods and hundreds of royalty-free stock videos at your disposal in the Templates tab. You can also access and edit its elements, including text and audio, or add stock videos, photos, and audio.
  10. 
    templates on CapCut
  11. For advanced video editing, you can split scenes to separate your video into shorter clips, which are perfect for faster uploads on Twitter. Moreover, you can curve out content using video masking options and adjust the playback speed with speed curves like Custom and Montage, among others.
  12. Use the captions feature to auto-generate lyrics for your video and use them as captions or edit speech with transcript-based editing. That's not all. You can perfect your CapCut edits with keyframes to the utmost accuracy and apply animations to highlight different scenes.
  13. 
    advanced video editing
  14. Its AI tools can help you insert smooth slow-mo to highlight moments in your video or use auto-reframe to change the video's aspect ratio while maintaining key objects in the frame. Also, you can eliminate oblivious backgrounds with AI background removal or enhance your video characters with the advanced retouch tool.
  15. 
     eliminate oblivious backgrounds
  16. If you intend to add some background music to your video, you can use the stock music or upload one of your choice. Either way, to edit, click on your song on the timeline. With the new menu, you can adjust the volume, pitch, and playback speed, apply noise reduction, and control how the audio fades in or out, among others.
  17. Also, you can utilize the voice changer feature to add voice effects such as Santa and Lo-Fi, split the song, and enjoy one-click beat detection to add or remove beats for
  18. 
    add some background music to your video
  19. Step
  20. Export

Once your masterpiece is complete, click Export to download it in your preferred resolution (from 360p up to 4k), format (MP4 or MOV), Codec(H.264, HEVC, AV1), and frame rate of up to 60fps.


Export

You can share it directly on your TikTok or your chosen platform, including YouTube. Moreover, you can share the link with your friends or teammates.

For Twitter purpose, you can change the video's setting according to Twitter, and download the video, then share it to Twitter. Remember to add the description, and title, choose the privacy level, and toggle on or off the auto-captions.


share it directly on your TikTok or your chosen platform

3. Optimize your video length and format

Twitter is quite strict on video length and format. Typically, the maximum length for a tweeted video on Twitter is 140 seconds and the maximum Twitter video size limit is 512MB, while the maximum frame rate is 60fps. Twitter supports MP4 and MOV formats as they are widely used and are compatible with most devices. Twitter Blue and Twitter Ads subscribers can upload videos up to 10 minutes in length.

Longer videos take longer to upload and are not engaging for your audience, lowering the chances of a video viral on Twitter. One tip for posting long videos on Twitter is to split them into clips and post them as a series of tweets. You can trim it on the app or adjust the original video file with third-party software.

To make your work easier, you need a complete tool like CapCut video editor, equipped with pro editing tools to trim videos, split scenes, and download your selected clips. Plus, you can convert the format to either MP4 or MOV or change its frame rate at no extra charge or watermarked downloads. Here's how;

    Step
  1. Upload Video
  2. Drag and drop your video or click Import to upload your video file from computer storage, Google Drive, or Dropbox.
  3. Step
  4. Optimize video
  5. To fine-tune your video to Twitter regulations, utilize the split scene tool to separate your video into shorter clips which are excellent for engaging your Twitter audience. Use the download clips feature to download selected clips or all clips from the entire video duration. Moreover, you can edit further by masking, adjusting the playback speed, color adjustment, blending, and background removal.
  6. 
    Optimize video
  7. Also, feel free to add some background music from the royalty-free music offered by CapCut to spice up your video. Then adjust the volume, and noise reduction, and apply voice changer effects or change the pitch. Additionally, you can add and edit text, transitions, effects, filters, and animations.
  8. 
     add some background music
  9. Step
  10. Export

Start by sharing your video with your friends or colleagues for further suggestions before sharing it on other social platforms including TikTok and YouTube.


 share your video

For Twitter purposes, you can click Export to download it in your preferred resolution, including 360p, 480p, 720p, 1080p, and even 4k. Plus, you can set the required Twitter format, which is MP4 or MOV, and a maximum frame rate of up to 60fps.


click Export to download

4. Be emotional-stirring

Avoid creating dry content. For instance, if you are trying to make people laugh, you can add some sense of humor through witty remarks or anecdotes, making it easier to share. Even personal stories might help, as long as they are fresh and fun, as they establish an emotional connection with viewers, increasing the chances of making your Twitter video viral.

And what better way to cause emotional reactions than through music? As the legend Bob Marley once said, when music hits you, you feel no pain. Thus, consider adding fitting background music or sound effects, as they can create positive ripple effects. They are a great way to make your video stand out and go viral.

If you're wondering how to make the magic happen, use the CapCut video editor's feature to add background music. It comprises thousands of royalty-free sounds that you can insert into your video without worrying about copyright issues. Plus, it's free, fun, and easier to use, even for beginners.

5. Select newsworthy topics

Tap into news and current affairs, such as the US election or the rise of cryptocurrency, especially if the topic is relevant to your field of interest. Normally, newsworthy topics are at the top of people's minds, and they generate a lot of interest due to their timely nature. Additionally, incorporate relevant keywords in your captions and hashtags to boost discoverability. They make it easier to promote your tweet and increase the chances of having a Twitter viral video.

6. Utilize Twitter analytics

Twitter analytics helps you better understand your audience and learn which Tweets better resonate with your audience. Plus, you can trace your video views and get a glimpse of how people are responding to your videos. That way, you can polish your Twitter video content to generate better results. Below is how to get a grasp of Twitter analytics on your computer.

Steps

    Step
  1. Log in to analytics.x.com with your username and password to directly access the Twitter Analytics dashboard. Click Turn analytics on as shown below if you can't see your dashboard to get started.
  2. 
    turn Twitter Analytics on
  3. Step
  4. From the new window that appears, you can track your Posts, Top posts, Posts and replies, and Promoted tweets.
  5. 
    preview your Twitter Analytics

7. Be original and unique

Besides trying to be relevant, you should strive to share distinctive, enjoyable, and unconventional content. Your video's originality should create a sense of urgency as Twitter users scroll through their feeds. Thanks to auto-play, the video should strike them as a game-changer, enticing them to click, engage, and repost your viral video on Twitter.

8. Schedule your Twitter posts

Perhaps you want to release a music video or film update you've been working on. You can schedule Twitter posts to ensure they're evenly spaced throughout the day since you can't always be online. This trick ensures real-time updates to your audience and provides content for followers in different timezones. Hence, no matter the time of the day or night, Twitter users can view, like, or repost your video. You can schedule tweets using the Twitter scheduler or use a third-party scheduling app. For relevance, we'll highlight how to schedule tweets using Twitter.

Steps

    Step
  1. Click the blue Post button and click the Schedule button on the pop-up that appears.
  2. 
    click the tweet scheduler on Twitter
  3. Step
  4. Select the month, day, year, and time you'd like to post the video and click Confirm. Upload your video or write your content in the text box. It will be scheduled for the specified time.
  5. 
    schedule tweets on Twitter
  6. Step
  7. You can check scheduled tweets by clicking drafts on the compose tweet panel and selecting Scheduled.

9. Experiment with Twitter Ads

You can harness the power of Twitter Ads to make your video reach millions of Twitter users. With an effective Ad campaign with the right message, you can experiment with Twitter Promoted Ads by using a variety of media formats, in this case, video Ads. Or, utilize Twitter Amplify to serve ads through videos from top-notch publishers, creating a viral Twitter video.

10. Add a call to action

Don’t shy away from telling people what steps you want them to take after viewing your video. Whether it’s to visit your website or download your app, a call-to-action has always been known to work. It makes people highly likely to engage with your tweet and usually sparks discussions among your followers, helping your Twitter video viral.

Conclusion

This article provides everything you need to make your Twitter video viral and amplify your presence on the social platform. As we have seen, your content must contribute positively to the user's experience for your video to go viral. Also, understanding your audience and their preferences is key to having a Twitter viral video. That, together with uniqueness, standards, and genuine interactions, can lead to viral content.

Ultimately, don’t forget to invest in a genuine video editing tool like CapCut video editor that can save you from online gimmicks. It possesses all the editing tools you need at your disposal for free, including massive templates and stock background music, and you can share your video directly to Twitter as a presentation.

FAQs

  1. What is considered a viral video on Twitter?
  2. A video is considered viral on Twitter if it has hundreds of thousands of views, likes, and reposts. If you want to make a Twitter video viral, you need to optimize your video beforehand with the CapCut video editor. More so, you could use templates to hook readers in or use endless media content if you're struggling with the creator's block and need help figuring out an idea for the day.
  3. Can I make a video viral on Twitter overnight?
  4. Yes. It only takes a few hours, if not minutes, to make a viral video on Twitter. You only need the right tool with the right features to create a top-of-the-chart video. Making a video with the CapCut video editor is super quick, thanks to its excellent features and beginner-friendly user interface. It only takes a few steps to get the ball rolling.
  5. Do you make money if you make a viral Twitter video?
  6. Usually, most platforms pay revenue for a viral video, and Twitter is no different. You can earn from creator's subscriptions or ad revenue sharing. So what are you waiting for? Use the CapCut video editor to get started on your viral video today and start earning money from the comfort of your home.
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