A heart symbol in a logo often represents care, trust, and emotional connection. Many companies choose this symbol to reflect values like love, kindness, or customer-first thinking. A brand with a heart logo usually wants to stand out by showing warmth rather than just professionalism. From fashion and beauty labels to healthcare and lifestyle companies, this design choice helps customers instantly connect with the brand on a deeper level.
In this article, we highlight 8 of the most popular clothing brands with heart logos that leave a lasting positive impression—and show how you can leverage similar designs to boost engagement and sales during Black Friday.
2025 trends in heart logos for fashion brands
Simple design is the new direction for fashion brands that represent both style and emotion. In 2025, the heart remains strong, as it represents love and connection. A clothing line with a heart logo can evolve with the times, incorporate new trends, and appeal to a younger audience. Here are the current trends to follow, and how to leverage heart-logo designs to boost engagement and sales this Black Friday.
- Minimalist heart design
Clean and simple logos are becoming popular in fashion. A brand of clothes with a heart logo designed with thin lines or a single outline shows elegance while keeping the message clear. This trend works well for luxury labels and casual wear brands that want a timeless identity.
- Gradient color logos
Shades blending into each other add freshness to heart symbols. A shirt brand with a heart logo that uses gradients creates a lively and eye-catching design. This trend helps attract fashion-forward audiences who value creativity and modern style.
- Animated heart logos
Digital branding is stronger than ever, and animated designs stand out. A clothing brand with a heart logo that pulses or glows online can connect better with young, tech-savvy shoppers. This style brings energy to social media and websites, making the logo more memorable.
- Typography-integrated hearts
Mixing text with heart shapes gives a stylish and personal touch. A brand of clothes with a heart logo that merges letters into a heart design feels unique and trendy. This approach helps fashion brands highlight both their name and emotional message in one look.
- AI-generated logos
AI tools are now widely used for creating modern logo styles. A shirt brand with a heart logo made with AI can explore countless variations in shape, color, and design faster than ever. This method saves time while ensuring the final result is fresh and creative.
Top 8 online retail brands with heart logos
Heart logos have become a timeless way for brands to express identity, values, and emotions. From lifestyle fashion to charity and even dating apps, this symbol connects strongly with audiences. Here are 8 famous retail brands with heart logos, and tips to leverage similar designs to boost engagement and sales this Black Friday.
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- Roxy
Roxy, a lifestyle fashion label, was established in 1990 and has often been the brand on t-shirts with the heart logo that young people can relate to. It is designed as a symmetrical reflection of the Quiksilver logo, designed in Japanese-style art. The feminine, heart-shaped design mirrors that of surf and skate culture, with a focus on making the logo stand out in a bold and iconic manner.
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- Unilever Heartbrand
Unilever's Heartbrand is an iconic example of a brand name with a heart logo recognized worldwide. Introduced in 2003, the swirled heart figure is paired with modern typography and used across multiple ice cream names like Wall's, Streets, and Good Humor. The consistent heart design unites all its sub-brands, making it easy for consumers to identify the product despite regional differences.
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- I Love New York
The I Love New York design is one of the most timeless symbols in branding history. As a brand with a heart logo, it was created in 1977 by Milton Glaser to promote tourism. The simple red heart paired with serif text conveys warmth and identity, becoming an international symbol of culture and travel. Its continued relevance shows how a heart logo can achieve universal recognition.
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- Comme des Garçons PLAY
Comme des Garçons PLAY is a bold designer brand with a heart logo that brings fashion and art together. Designed by Filip Pagowski, the bright red heart with eyes reflects modernity and edge. This logo appears across luxury collaborations with brands like Nike, turning it into a signature emblem in streetwear and high fashion. Its playful yet stylish design makes it instantly recognizable online and in retail.
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- British Heart Foundation
The British Heart Foundation features a unique heart rate design for a striking red heart. Although not a clothing line, this heart logo brand symbolizes health, caring, and community activism. Its single-color interface spins off well to a variety of assets and deliverables, including event flyers and digital graphics. Its powerful symbolism has kept it front of mind and at the forefront of charity-led retail.
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- Bon Jovi
Bon Jovi's emblem is one of the most striking designs in music history. Known as a brand name with a heart logo, it features a heart pierced with a dagger and wings, symbolizing love, freedom, and pain. This bold design reflects the band's rock identity while staying highly recognizable. It also works well on merchandise, including shirts and jackets, making it an iconic retail logo.
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- Badoo
Badoo, a global dating app, uses an illustration-style heart that doubles as a smile. As a modern brand with a heart logo, it emphasizes connection, fun, and positivity. With over 500 million users, this design builds trust and adds friendliness to the platform. Its logo demonstrates how a playful heart can become a strong symbol in digital and online retail spaces.
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- iFlirts
The Dutch dating app iFlirts uses a colorful heart logo with a crest line. It is also known as a t-shirt brand that combines dating and digital merchandise. The design uses pink and grey, keeping the look simple but eye-catching. This balance makes the logo stand out without being too much. Its clean style works well for both online platforms and retail products.
Quickly make custom logos for your brand online: CapCut Web
CapCut Web makes it easy to design custom logos directly in your browser without complex tools. It helps brands create modern, stylish visuals that fit current design trends. With quick editing options and professional results, it is a practical choice for building a unique and memorable brand identity and is perfect for creating standout logos for Black Friday promotions.
Key features
Here are the key features that make CapCut Web a smart choice for designing professional logos online:
- Effortlessly create logos from text
Turn simple text into stylish logo designs in seconds, making it perfect for quick branding needs across different platforms.
- One-click multiple designs
Save time by generating multiple outputs instantly while keeping your main subject and style intact across platforms.
- Intelligent layout & editing
Automatically format content, adjust layers, and refine text for perfect results every time.
- Fast series production
Turn reference images into matching designs, maintain key elements, and quickly produce cohesive collections.
- A library of free logo templates
Choose from ready-made templates to save time and get creative inspiration, helping you explore multiple design ideas quickly and easily.
- Personalize logos with text and fonts
Adjust font styles and placements to match your brand's personality and voice, ensuring your logo communicates uniqueness and professionalism effectively.
- Enhance visuals with color grading
Use AI color correction to apply modern color effects to make your logo more vibrant and appealing, giving it a vibrant and trendy look for online presence.
- Save logos in HD quality
Download logos in high resolution, ensuring they look sharp on websites, prints, and merchandise while maintaining consistent quality everywhere.
How to make custom logos for your brand with CapCut Web
To start creating custom logos, visit the CapCut Web homepage and click "Sign up". You can register quickly using your email, TikTok, or Google account. Once signed in, you'll have full access to logo design tools and templates.
- STEP 1
- Convert text to a logo with a heart
Launch CapCut Web and navigate to "Image" > "New image". In the text box, enter a clear prompt describing your heart-themed logo, including style, colors, and mood if desired. Once your prompt is ready, click “Send” to generate the image
Example prompt:
Design a brand icon featuring a heart at its core. The icon should be modern, simple, and recognizable, suitable for app icons, websites, and social media. Use clean lines, balanced composition, and a color palette that conveys warmth and friendliness, such as red, pink, or soft gradients. Style: flat, minimal, and versatile for digital use.
- STEP 2
- Edit the logo
To make your AI-generated logo more aligned with your brand, open the "More" tab. Here, you can apply filters and effects to adjust colors, contrast, and overall style. For higher resolution or sharper details, go to "AI tools" > "Upscale" to enhance the image quality.
- STEP 3
- Download and share
When your logo is ready, hit "Download All" in the upper-right corner. Select "Download" to store it, or use "Copy as PNG" to move it elsewhere. You can also post straight to Facebook or Instagram with their icons.
Best practices for designing your own heart logo for e-commerce
A clear and well-designed heart logo can make your e-commerce brand stand out while building customer trust. Many brands with heart logos with eyes succeed because they balance creativity with simplicity, making their design easy to recognize. Here is how you can creatively design a heart logo and use it to boost engagement and sales during Black Friday.
- Keep logo design simple
Simple designs are easier to remember and look good across platforms. A brand name with a heart logo that uses clean lines avoids confusion and keeps the focus on the message. CapCut Web helps simplify your design with ready-to-use templates for quick editing.
- Use brand-reflective colors
Colors should represent the feeling your business wants to share. For example, a shoe brand with a heart logo can use bold colors for energy or softer tones for trust. CapCut Web includes color grading tools that make it easy to experiment with different palettes.
- Choose readable, matching fonts
Fonts should complement the logo without taking away its meaning. A t-shirt brand with a heart logo that uses clean, stylish fonts feels modern and professional. CapCut Web lets you personalize logos with a wide range of font styles and placements.
- Ensure versatile logo usage
Your design should work on websites, packaging, and social media. A shoe brand with a heart logo that adapts well to digital and print formats creates consistent brand recognition. Tools like CapCut Web let you save logos in HD quality, keeping them sharp everywhere.
- Test and gather feedback
Sharing your logo with a small group before launching helps you spot improvements. Many brands with heart logos refine their design based on real feedback for better appeal. CapCut Web makes adjustments quick and simple, so refining your design is effortless.
Conclusion
A heart logo is not just a design, but a reflection of your connection to your customers and the relationship you have with them, trust, and identity. Consistently appearing in fashion and on digital platforms, the heart shape remains an attractive form for customers to engage with and connect to a brand with a heart logo, strengthening their brand image. If you want to design a unique heart logo for yourself, CapCut Web is your best choice, providing professional logo design in just minutes and ideal for creating standout visuals for Black Friday promotions.
FAQs
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- How to optimize product pages for a brand name with a heart logo?
Optimizing product pages starts with clear visuals, relevant keywords, and descriptive titles. A brand name with a heart logo should also include high-quality images to build trust and emotional appeal. Adding schema markup and a user-friendly design boosts search visibility. For creating consistent visuals, CapCut Web helps design attractive logos and product graphics easily, making it ideal for Black Friday campaigns to grab attention and boost sales.
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- Can a brand name with a heart logo improve click-through rates?
Yes, a brand name with a heart logo can capture attention faster as it conveys warmth and reliability. Emotional symbols encourage users to engage with your listings or ads. Combined with compelling headlines and images, it increases clicks from search or social platforms. CapCut Web enables you to design heart logos that stand out and attract more engagement, especially during Black Friday promotions.
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- What SEO benefits come from featuring brands with heart logos?
Featuring brands with heart logos can improve visibility by strengthening brand recognition and reducing bounce rates. Users are more likely to trust and stay longer on pages that feel authentic. This leads to better rankings as search engines value engagement and trust signals. CapCut Web supports SEO efforts by helping you design unique, recognizable logos that elevate your brand identity, making your content more effective during Black Friday marketing.