Flex targeting allows advertisers to efficiently reach specific audiences by blending multiple targeting methods like demographics, interests, and behaviors. With flex targeting, you gain enhanced control over your ad campaigns, ensuring your message gets to the right users at the right time. This method minimizes wasted spend and boosts your ROI by refining who sees your ads based on relevant user characteristics. Marketers, businesses, and agencies can use flex targeting to create highly personalized marketing strategies that drive better engagement and higher conversion rates. Whether you’re promoting products, services, or content, flex targeting provides the flexibility to test, adjust, and scale your campaigns, making it ideal for digital advertisers aiming to maximize results while keeping ad spend efficient and effective.