What is Adobe Express used for? The question is worth asking, considering how much Adobe Express rules the content design space with its handy tools and beginner-friendly interface. However, to take advantage of it, you have to know where it shines. In this article, you will uncover insights on the key use cases, pricing, features, and types of users it serves best. Adobe Express is mighty, but it has no offline access and hides its best tools behind a paywall. In this scenario, CapCut comes in to fill the gap, being a feature-rich video editor that gives you complete creative control with no limits.
What is Adobe Express
Adobe Express is a graphic design tool from Adobe, formerly known as Adobe Spark. It allows you to create stunning visuals, videos and web pages without having advanced design skills. Its clean interface, innovative templates and cross-platform access will make you enjoy it. Adobe Express was launched to make content creation easy. It quickly transformed the design industry by making professional tools available to anyone.
Pricing plans
Monthly plans
You can get started with the free plan with basic tools and limited templates. The Premium plan is $9.99/month and gives you access to premium assets, advanced features and Adobe Stock content. The Teams plan is $4.99 per month per person for a minimum of two users and includes shared branding and project access for team collaboration.
Yearly plans
The free yearly plan only gives you limited access to templates. The premium Pro plan costs $99.99/year per person and grants access to premium tools, templates, and brand kits. The yearly cost is $49.99/person for teams with other collaboration tools as well. Yearly billing saves you more.
Key features of Adobe Express
- Bulk design templates: Thousands of professional grade, ready to use templates available from Adobe Express. These templates can be quickly customized for your project needs, cutting down on design time.
- Diverse AI tools: AI tools like background remover and text-to-image are perfect for enhancing your designs. With the auto-resize feature, the content of your blog will fit perfectly to any platform without compromising the quality, and text effects add that extra creative touch.
- Stock library integration: With Adobe Stock, you can search for and use Adobe Stock photos, icons, and videos within Adobe Express. You can easily and seamlessly bring high-quality assets into your designs, so they look polished and professional.
- Brand manager: Adobe Express' brand manager allows you to keep track of and apply consistent brand elements if you're working on any number of projects. You can keep all your logos, colors, and fonts well organized to use easily.
- Collaboration and sharing tools: Teams work together efficiently through real-time collaboration. You can share links to collaborate with others and get instant feedback.
- Cross-device accessibility: Adobe Express works across both mobile and desktop platforms, so you can work on your designs wherever and whenever you need.
What is Adobe Photoshop Express used for
There are lots of use cases of Adobe Photoshop Express. We introduce the six common use cases in the following.
Social media content creation
Adobe Express is an excellent tool for making social media content. It provides pre-sized templates for all the popular platforms like Instagram, TikTok, Facebook, YouTube, etc. These templates give you the ability to quickly customize them to match your brand's look and feel. Adobe Express works whether you want to create animated posts, reel covers, or short video snippets. In some versions, they even have scheduling tools that allow you to schedule your posts in advance. It's a simple way to keep your social media in action and entertaining.
Small business marketing and branding
Adobe Express is your go-to for marketing and branding as a small business owner. This allows you to create custom branding kits, including logos, fonts, and colors for your business. Do you need to design marketing materials like flyers, brochures or business cards? They are easy to design in Adobe Express. Besides, you can promote products and update them on the fly (no need for a design team).
Education and classroom use
Adobe Express is an excellent way of supporting visual storytelling and student projects in education. Teachers can easily generate worksheets, posters, and lesson plans that make lessons more interesting and memorable. Additionally, it is an excellent tool for students who wish to work together on a project or presentation. The real-time collaboration features present in Adobe Express make it possible for students and teachers to collaborate without much hassle. This tool will help you bring creativity to the classroom while turning learning more engaging.
Quick video creation
Making videos doesn't need to be complicated. Adobe Express lets you make intros, tutorials and explainers in a snap. The Adobe Express video editor is easy to use, as you can easily add text overlay, music, and transitions with just a few clicks. You even have pre-designed storyboards available to you in Adobe Express for creating videos. Adobe Express can do the job for you whether you are creating a promotional video or a personal vlog, it makes it quick and easy.
Personal projects and events
If you are doing personal projects or events, Adobe Express is excellent. You can create event invitations, photo collages, birthday cards, wedding announcements, and more. Planning a party? Make flyers for the party that capture the theme of your event. You can also make digital scrapbooks or memory books of memorable moments. Adobe Express makes it easy to create beautiful, personalized items for your personal life.
Content repurposing and resizing
Content repurposing and resizing is one of the best features of Adobe Express. You can easily resize your designs with one click to serve any platform. Have a blog post? It can be turned into an infographic or a social media post in minutes. Auto-adjust layout tools guarantee your design will always look great, whatever format it's in. Doing this saves you time. It saves time and enables you to get the most out of your content.
How to use Adobe Express to edit videos
After understanding the basic information of Adobe Express, let's learn how to use it to edit videos together!
- STEP 1
- Upload a video
Firstly, go to the Adobe Express site (https://www.adobe.com/express/feature/video/editor) and click "Upload" to select a file from the device. You can also select a file from its media library.
- STEP 2
- Edit the video
Now, you can add text by clicking "Text," Adobe Express offers some text templates to choose from. Then you can also add music by clicking "Add audio." Once added, you can easily adjust the music track's volume or add a fade effect.
- STEP 3
- Export the video
Finally, click "Download" to select MP4 and the resolution you want (Up to 4K). Click "Download" again to download the video to your device.
Adobe Express is a powerful tool though it does come with limitations. For example, many of its best features are locked behind a paywall, which prevents using premium templates and stock content. Moreover, it needs an internet connection, thereby disrupting your workflow. However, there is an offline tool that can be a good alternative for editing videos, which is called CapCut desktop.
CapCut: Best alternative to Adobe Express for editing videos
CapCut is a great free and feature-rich video editing tool that's gaining popularity more quickly. It provides lots of video editing tools, including filters, sound effects, and the auto caption generator. No matter if you are creating videos for your social media account or your personal projects, CapCut's rich features must be a nice choice. Get CapCut now and enjoy hassle-free editing at no cost!
Key features
- Templates library: You get access to a vast selection of pre-designed video templates in CapCut in "Templates."
- Royalty-free sound: CapCut provides diverse copyright-free music tracks and sound effects for you to polish videos.
- Comprehensive editing features: There are a lot of video editing tools to customize videos, including stickers, transitions, and so on.
Steps to edit videos in CapCut in a few clicks
- STEP 1
- Import your media
To get started, open CapCut and create a new project. You'll see an option to "Import" your media. Tap it, and you can either upload your own video clips, images, or audio files, or choose from CapCut's extensive media library.
- STEP 2
- Edit and customize the video
CapCut offers a range of tools to trim, split, and arrange your clips exactly how you want them. You can add smooth transitions between clips, apply effects and filters to enhance the visuals, or overlay text for added context. For the audio, you can adjust the sound by selecting background music from CapCut's audio library or uploading your own track for a personalized touch.
- STEP 3
- Export the video
Once you're satisfied with the edits, it's time to export your video. Click the "Export" button, where you'll choose your desired format, resolution, and frame rate. You can then save the final video to your device or directly share it on social media platforms.
Conclusion
What is Adobe Express used for? Adobe Express is a fast, accessible and straightforward tool for modern content creation. This is ideal for newbies and those who want to generate top-notch visuals and videos quickly. While it is convenient, its premium features requiring a paywall and a reliance on an internet connection may not work for everyone. CapCut is here to alleviate this by offering a free, offline solution with rich video editing features. With CapCut, you can enjoy complete creative control to make polished video content using filters, music tracks, and so on. Give CapCut a try today and take advantage of a free experience.
FAQs
- 1
- What types of designs can be created using Adobe Express for business?
Adobe Express gives you the tools to create a wide range of business designs. It includes logos, business cards, and flyers, to name a few. You can also design social media posts, presentations, and marketing assets. It comes with templates that are easy to customize and can be used by any business. However, it relies on the internet connection. In this case, CapCut can be a good offline alternative due to its rich features.
- 2
- What tools are available in Adobe Express for typography design?
Adobe Express has typography tools to make your designs powerful. There are tons of fonts to choose from; you can adjust the size and spacing of text and alignment and apply any creative effects like shadows or outlines, too. However, it relies on the internet connection, so the offline tool CapCut is also a good choice for you to create polished videos. You can easily add captions, music, and more elements to videos using CapCut.
- 3
- How does Adobe Express compare to other design tools like Canva?
Adobe Express and Canva have similar user-friendly design tools, but Adobe Express offers more professional-grade features. With Creative Cloud, Adobe integrates stock photos and fonts that come with a premium. Canva is great for trying out less complex projects, but Adobe Express is more suited for projects with more complexity. But both of these tools rely on network connectivity for use, and in this case, CapCut as an offline tool becomes a good alternative.
