Setting up a TikTok ad account is essential for any brand that wants to use one of the rapidly expanding platforms in the field of digital advertising. TikTok is a place where great things can happen for brands, as it has millions of users logging in daily and offers an incomparable way of reaching diverse audiences through effective creative campaigns. With the help of a TikTok Ad account, marketers can run paid promotions, effectively track budgets, and see the results of the campaign right away. If you want to stand out, linking your ad plan with eye-catching videos made in CapCut will elevate your brand and encourage more people to interact with you on the platform.
What is a TikTok ad account
A TikTok ad account is the primary platform for companies and marketers to manage all aspects of their advertising on TikTok. It is like the control board where one can choose the campaign, set the budget, and check the statistics to target the audience correctly and get the best return on investment. Brands, through a TikTok ad account, can simplify their marketing programs and take data-driven steps to improve campaign results.
The TikTok advertising account is equipped with an array of tools that aim at assisting advertisers in the management and optimization of their campaigns. With it, users can generate and structure campaigns, ad groups, creatives, and content on one platform.
Enterprises have the opportunity to connect several TikTok profiles or business assets for that matter, in order to maintain a uniform branding style across different accounts. In addition to that, the implementation of a very precise method for the evaluation of advertising effectiveness is made possible through the recording of a set of performance indicators like CPC (Cost Per Click), CPM (Cost Per Mille), ROAS (Return on Ad Spend), and conversions.
Why do you need a TikTok ads account
A TikTok ads account is a must-have for companies and creators who want to broaden their impact, target the most suitable audience, and optimize their campaigns in an efficient manner. Here is what you get with one:
- Access to professional targeting tools and audience insights that enable advertisers to reach specific demographics based on age, interests, and behavior.
- The ability to promote posts, products, or services directly to the audiences that are most likely to engage or convert.
- Advanced analytics and optimization features for tracking performance, making changes to ad spend, and increasing ROI.
- An indispensable tool for e-commerce brands, influencers, and agencies to handle multiple campaigns and accomplish measurable marketing outcomes on TikTok.
Requirements before creating a TikTok ad account
- A TikTok Business Account (or a newly upgraded personal account) is the prerequisite for accessing TikTok Ads Manager and other advanced marketing tools. In this way, you can connect your brand identity, run the ads, and track the performance via insight reports.
- Verification of the account, password recovery, and receiving the most important notifications about ads and billing can only be done if the email address and phone number are correct and registered in the system.
- Moreover, a proper payment method, such as a credit card or PayPal account, or any other accepted option, must be available to ensure the promotion of advertising campaigns continues smoothly and guarantees that the ads are delivered without interruptions.
- Additionally, fully respecting TikTok's advertising regulations and community norms is essential for users to avoid ad disapproval, thereby maintaining their account's credibility and presenting a positive brand image to the platform's users.
How to create a TikTok ad account: Step-by-step guide
- STEP 1
- Go to TikTok Ads Manager
The first thing to do is to go to TikTok Ads Manager and sign up using your email or phone number. After that, you will receive a verification code from TikTok. Just enter the code to confirm your registration and access your dashboard.
- STEP 2
- Choose business type
Initially, you should provide your country/region, time zone, billing currency, and business name (the business name should be the same as that in your legal documentation). The information provided must be accurate because your account needs to be evaluated by TikTok, and passing this evaluation process is like receiving a green light for your account.
- STEP 3
- Add a payment method
Go to "Payment Method" and click "Add Payment Method." You can select "Automatic payments" or "Manual payments." Click "Go to Ads Manager" and enter the required payment details.
- STEP 4
- Get approval and link the account
By clicking "Submit," you send your account details to the review team. They usually give their green light within 24 hours. After approval, go to Assets → TikTok accounts. In your dashboard, press "Add TikTok Account" and sign in to link your TikTok profile for the ad placement.
- STEP 5
- Start creating campaigns
Once your TikTok Ads Manager account is approved, log in and go to the top menu. Click Campaign → Create to begin setting up your first advertising campaign.
How to connect a TikTok account to an ad account
Linking your TikTok profile to your ad account allows you to publish ads directly under your official handle, making them appear more authentic and engaging. Follow these simple steps:
- STEP 1
- From "TikTok Ads Manager," go to Assets → TikTok Accounts. STEP 2
- Click "Add TikTok Account" and select the appropriate "Permissions" option. Click "Generate QR code" to initiate the connection process. STEP 3
- Scan the QR code and confirm permissions to link your TikTok profile with the ad account. Once linked, you can publish ads directly from TikTok or seamlessly through CapCut, making ad creation and posting easier than ever.
After linking your TikTok account to Ads Manager, you are able to elevate your ad creation by simply using CapCut to create visually attractive videos that encourage customer engagement and increase sales.
Creating ad creatives for TikTok using CapCut desktop video editor
CapCut desktop video editor is TikTok's official creative tool that aims to make the job easy for businesses and creators by producing visually attractive, ad-ready videos of high quality that catch the eye of platform users. In this way, the user is provided with a simple desktop interface that contains a number of powerful editing features such as trim, crop, add special effects, transitions, and music to make the ads more engaging and visually appealing. In the case of businesses that are planning to set up new TikTok Ad Accounts, CapCut will be of great help in the first place to generate the most efficient ad content which complies with TikTok's regulations. Try CapCut to make your perfect TikTok video ad today!
Key features
- Ad templates: CapCut offers ready-to-use TikTok ad video templates, including UGC, product showcases, and tutorials, making it easy for businesses to create professional-looking ads quickly.
- AI editing tools: Powerful features like text to speech, auto captions, and product highlight effects help make videos more engaging and accessible to your audience.
- Visual elements: Enhance your TikTok ad video with stickers, text, filters, and transitions to create visually appealing and attention-grabbing ads.
- Direct export: Once your video is ready, you can export it directly to TikTok Ads Manager, streamlining the workflow from video creation to campaign launch.
How to prepare TikTok ad creatives with CapCut
- STEP 1
- Import your product clips
Launch CapCut and bring in your product videos or user-generated content. Arrange the clips on the timeline and trim out unnecessary sections to create a concise, engaging flow that keeps viewers hooked.
- STEP 2
- Customize and enhance your ad
Incorporate text overlays to highlight prices, discounts, and strong calls-to-action like "Shop Now" or "Buy Today." Apply zoom effects, pan-ins, and spotlight filters to draw attention to key product features and make your video visually appealing.
- STEP 3
- Export and share
After refining your ad and ensuring it fits TikTok's 9:16 format, hit "Export." You can then upload it directly to your TikTok Ads Manager or linked TikTok Shop account, making it ready to launch in your campaign.
Conclusion
With a TikTok Ad Account, businesses have the means to efficiently control, enhance, and expand their advertising campaigns, targeting the right people with great accuracy. Thus, by going through the setup stages, filling in your business details, and linking your TikTok profile to Ads Manager, you not only make campaign management more convenient but also get access to advanced performance metrics. The creative aspect is one of the major factors that determine the success of an advertising campaign, and a tool like CapCut is there to help you easily come up with engaging and professional videos that get the attention of your audience and incite the desired actions. Why don't you begin your TikTok ad campaigns now and use CapCut to produce the content that will bring you the most excellent outcomes? Download now!
FAQs
- 1
- How can I log in to my TikTok Ads account?
To get access, just head over to TikTok Ads Manager, input your email or phone number, and enter the password. After logging in, you are all set to make new campaigns and, if you want, directly import CapCut videos which are created for your ads.
- 2
- How can I recover a suspended TikTok Ad account?
Once your TikTok Ad account has been suspended, you should find a notification email from TikTok explaining the reasons. Hence, you are able to appeal the suspension at TikTok Ads Manager by uploading the requested documents.
- 3
- Why is my TikTok Ad account not verifying?
Verification might be declined if the business details you provide are not complete or are different from the official documents. Check again your business name, address, and website and be sure that the videos or any other assets you have (for example, those made in CapCut) are compliant with TikTok's content and ad guidelines. After fixing it, you can send your account for verification again.