How to Create an Explanation Video | A Step-by-Step Guide

Why do you need to create an explainer video

An explainer video is important because it simplifies complex information about your product or service in a visually engaging way. It helps your audience understand what you provide quickly and clearly. Compared to text, videos can increase engagement and improve conversion rates. They make it easier for people to connect with your message and take action.

Top 5 examples of impactful explanation videos

To effectively engage and inform your audience, impactful explainer videos are key. Here are five standout examples of explainer videos that have successfully conveyed their message, resonated with viewers, and created lasting impressions.

• CapitalOne

CapitalOne explains "What Is a Money Market Account?" with engaging 2D animations. The video breaks down the account's benefits using simple visuals like a roller coaster to depict market ups and downs. It ends with a clear call to action and their catchy tagline, "What's in your wallet?" The fun visuals keep the content both informative and entertaining.

• TED-Ed

TED-Ed's animated video, "What is a coronavirus?" simplifies a complex topic into a clear and engaging explanation. With colorful visuals, it covers the virus's history, how it spreads, and its effects, which makes the subject easy to understand. The content is educational yet captivating, appealing to a wide audience. Its informative approach has earned it over a million views.

• Airbnb

Airbnb combines live action and animation in a smooth, visually stunning explainer video. The video uses smooth voiceovers and model landscapes to convey the idea of adventure and comfort through their homecare service. The blend of visuals creates an inviting and warm tone.

• Coast Mental Health

Coast Mental Health uses whiteboard animation to address the mental health challenges among youth. The video highlights the problem and provides solutions with hand-drawn visuals brought to life with color. Emotional voiceover writing ends on a hopeful note, inspiring action. The compassionate message makes the video both powerful and impactful.

• Duolingo's language learning videos

Duolingo's language learning videos are designed to make language acquisition both fun and engaging. Through vibrant animations and gamified elements, these videos break down complex language concepts into manageable chunks. They incorporate visual cues, repetition, and interactive challenges to reinforce learning. By creating an immersive and enjoyable experience, Duolingo helps learners retain vocabulary and grammar effectively while keeping them motivated throughout their language journey.

How to create explainer videos on PC: CapCut desktop video editor

CapCut desktop video editor is a powerful tool designed to create explainer videos with ease. It provides advanced features like timeline editing, custom animations, and rich effects to enhance your creativity. With its intuitive interface, you can edit, refine, and improve explainer videos easily. CapCut is perfect for producing engaging content that captivates your audience.

Make explainer videos in the CapCut desktop video editor

If you haven't installed CapCut on your PC yet, click the button below to download and set up the application. After installation, follow these steps on how to make an explainer video using the CapCut desktop video editor.

STEP 1
1. Import the video

Open CapCut and click on the "Import" option to add your video from your device into the editing workspace.

STEP 2
1. Edit and enhance the video

After dragging your video into the timeline, begin by splitting out unwanted sections. Next, go to "Captions" > "Auto captions" > "Select language" > "Generate" to add subtitles in your preferred language. If you'd rather not use your voice, you can generate an AI voiceover by selecting "Text" > "Text to Speech" > choosing a voice > "Generate speech." Additionally, you can replace the background with a more professional setup for a polished look.

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1. Export and share

Once you're satisfied with your edits, click the "Export" button and modify the settings if needed before saving the video to your device. Use the "Share" option to upload your video directly to platforms like TikTok and YouTube for easy sharing.

How to create explanation videos online: Animaker

Animaker is an online AI animation generator and video maker that provides studio-quality video content to everyone. It provides easy-to-use tools for creating animated videos without the need for advanced skills. Whether you're making explainer videos, tutorials, or presentations, Animaker simplifies the process. Its user-friendly interface and vast library of assets make video creation accessible to all.

Make free animated explainer videos with Animaker

Animaker's explainer video maker makes creating professional videos simple and free with ready-to-use templates. Here's how to create animated explainer videos in Animaker:

STEP 1
1. Choose a template

Visit Animaker's explainer video maker and select a template that suits your needs to begin creating your video.

STEP 2
1. Edit the elements in the template

Before editing, familiarize yourself with the interface. The workspace, in the center, is where you create and edit your video. Above is the menu bar with additional tools, and below is the timeline for precise adjustments. The left library provides millions of assets, while the scenes section on the right helps you manage and organize scenes.

STEP 3
1. Preview and download your video

After making all necessary changes, click the preview button to review your video. Once you're satisfied with the result, download the video for use.

How to create free explainer videos on phone: CapCut mobile app

The CapCut mobile app is a free and powerful video editing tool designed for creating professional explainer videos right from your phone. It provides a range of features, including text effects, transitions, and filters, to make your videos engaging. With easy-to-use controls, you can trim, edit, and enhance your clips easily. CapCut makes video creation simple, creative, and accessible for everyone.

Create explainer videos for free with the CapCut mobile app

Here's how to make a video explaining a topic in the CapCut mobile app:

STEP 1
1. Import your footage

Open the CapCut app and tap "New project." Select the video clips or images from your phone's gallery to start editing.

STEP 2
1. Edit and customize

Trim your clips, add text, and enhance visuals with filters and transitions. Use CapCut's built-in tools like auto-captions and music effects to make your video engaging.

STEP 3
1. Export and share

Once you're satisfied, tap "Export" to save the video in high quality. You can also share it directly on platforms like YouTube, TikTok, or Instagram.

Things to consider when creating explainer videos

Now that you know how to make explainer video animation, here are some essential tips to enhance your videos and make them more impactful.

• Understand your audience

Know the age, interests, and challenges of the people you're targeting. This helps in creating content that speaks directly to their needs. When the audience feels the content is relevant, they are more likely to engage with it.

• Keep it short

Viewers often lose focus during long videos, so aim to keep your explainer video brief. Focus on the most important points and eliminate unnecessary details. A short, impactful video is more likely to be watched completely and shared.

• Plan your script

A solid script ensures that your video flows logically and stays on topic. Write a clear introduction, body, and conclusion to guide the viewer smoothly. Planning helps you avoid rambling and ensures all key points are covered effectively. With CapCut's AI writer, you can easily generate your script, helping you stay on track and create concise, impactful content.

• Use engaging visuals

Adding visuals like animations, icons, or charts can make your message more memorable. Visuals break down complex information into easy-to-understand images. They also make your video more enjoyable and keep viewers interested. With CapCut, you can easily add AI stickers, customizable text, and dynamic charts to illustrate key points, making your video visually appealing and impactful.

• Ensure clear audio

Clear audio is key to ensuring your message is understood. Invest in a good microphone and avoid background noise or distractions. If the audio is unclear or hard to hear, viewers may lose interest or miss important details in your explanation. With CapCut, you can improve the clarity and quality of your audio, removing noise and balancing sound levels for a professional finish.

Conclusion

After learning how to make an explanation video, you can easily communicate your product or service in a clear and engaging way. This is a great strategy to increase customer understanding and drive conversions. Whether you're crafting a new video or refining an existing one, the process becomes easy with the right tools.

For creating professional-quality explainer videos, the CapCut desktop video editor is an excellent option. It provides all the features you need to create smooth, high-quality videos that help convert viewers into customers.

FAQs

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1. How to make an animated informational video?

To create an animated informational video, start by defining your objective and clearly outlining the message you want to convey. Develop a concise and engaging script, ensuring it aligns with your visuals. Use animation software such as CapCut desktop video editor to bring your visuals to life, making sure to incorporate smooth transitions and engaging effects. Add a fitting voiceover and background music to enhance the experience. Finally, review and edit your video to ensure clarity, coherence, and visual appeal.

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1. How to write a script for creating explanation videos?

Writing an effective script for an explainer video begins with understanding your target audience. Tailor the content to their needs and use language that resonates with them. Start with an engaging hook to grab attention, identify the problem your audience faces, and present your solution clearly. Keep your script concise and straightforward, and end with a strong call to action. If you want AI to write scripts and generate video, then use CapCut desktop video editor.

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1. How do I ensure an explainer video is audience-focused?

To make an explainer video audience-focused, it's essential to know your audience and understand their needs and challenges. Address a common problem they face and offer your solution in a clear, concise manner. Keep your video short to maintain attention, and ensure the messaging is easy to understand. Always end with a strong call to action, guiding your audience on what to do next. If you are looking for a tool for advanced-level editing, consider using the CapCut desktop video editor. It enables you to fine-tune the video's pacing and messaging to ensure it aligns perfectly with your audience's expectations.