How Generative AI Video is Changing the Future of Video Creation

Generative AI video tools are revolutionizing content creation, enabling you to easily make AI-generated videos for social media, education & marketing. Learn how to harness this technology with CapCut Web to enhance your video-making process.

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generative ai video
CapCut
CapCut
Jun 16, 2025

Struggling to keep up with the need for engaging video content? Generative AI video is here to change the game. Imagine making stunning videos for social media, learning, and advertising easily without the usual time and resource constraints. This guide explores how this new technology is revolutionizing video production, making it an accessible process, and you'll discover just how easy it is to create AI-driven videos for different purposes with the simple-to-use features available on generative AI tools for video.

Table of content
  1. What is Generative AI video and how does it work
  2. How to make AI-generated videos for social media
  3. How to streamline video creation using AI for educational content
  4. How to use generative AI video for marketing & product demos
  5. Future trends in generative AI video creation
  6. Conclusion
  7. FAQs

What is Generative AI video and how does it work

Generative AI video uses advanced machine learning models, like GANs (Generative Adversarial Networks) and VAEs (Variational Autoencoders), to create video content from various inputs such as text, images, or audio. These models are trained on vast datasets, learning the underlying patterns in motion, audio synchronization, and visual structure to generate realistic videos. The AI processes these patterns to create new content that mimics the original data while adding unique elements. Applications of generative AI in video include creating personalized avatars, developing social media content, generating educational videos, and even automating video production for marketing purposes.

Generative AI video

How to make AI-generated videos for social media

Ready to take your social media to the next level? CapCut Web's AI video maker puts the power of AI-powered video creation at your fingertips! Envision turning your daily moments or genius ideas into engaging short videos in an instant. With user-friendly AI tools such as intelligent templates, auto-captioning, and popular effects, creating stop-scrolling content has never been simpler. Whether you are a social media fan, an aspiring influencer, or an entrepreneur looking to increase engagement, CapCut Web's AI functions simplify your workflow and make your content stand out. Let's explore how you can produce stunning AI-generated videos for social media!

CapCut Web's generative AI video maker

Steps to create engaging generative AI videos with CapCut Web

Ready to turn your social media visions into life? Here's an easy three-step process with CapCut Web to make engaging AI-created videos. Ready to create? Use CapCut Web today and let your imagination run wild!

    STEP 1
  1. Upload your text or create with AI

Begin by selecting "New project" to start making your AI content with ease. Next, proceed to the "Enter your script or create one with AI" area on CapCut Web. If you have a script already, just write or copy and paste it into the text field. If that's not the case, click on "create one with AI." You will be asked to input your Topic and Key points, and CapCut Web will automatically create a script for you. You can even select how long your video should be, with options such as 1, 3, 5, or 10 minutes, based on your intended video length. Once you're done, click "Create" to begin the video creation process.

Upload text or create with AI
    STEP 2
  1. Generate with avatars or AI media

Once your script is ready, you can personalize your video by uploading clips or images through the "Your media" section, or browse a library of pre-existing content under "Stock media." Curious to see what AI can create? Choose "Generate AI media" for custom, one-of-a-kind visuals.

Upload your media or choose from stock

If you prefer not to upload your own media, navigate to the Scenes section. Click on the "Voiceover" tab. Here, you can select Avatars and Voice, allowing you to choose an AI-generated avatar that will speak your script. This feature brings your video to life by adding a virtual presenter that matches your video's tone and style.

Select avatar and voiceover

Alternatively, click on the "Media" tab to add visual elements to your video. Choose "Match stock media" to automatically create media for all scenes. CapCut Web's AI will generate visuals based on your content, making the process quicker and easier.

Match stock media to all scenes

If you want to create the video in various creative styles. You have the option to click the "Generate AI media" button to select aspect ratio and anime style, then select "Apply to all scenes".

Generate AI media and apply to all
    STEP 3
  1. Edit more or export the video

After a few moments, CapCut Web’s AI will generate your video content. You can now refine your creation by adjusting the avatar's position, changing caption styles, and adding stock music to match your vision.

Apply caption style and add music

If you're satisfied with the result and ready to finalize, click the "Export" button to download your video. If you wish to make further adjustments, click "Edit more." This will open CapCut Web's video editing workspace, where you can enhance your video using a variety of filters, stock media, captions, text, and special transitions to bring your video to the next level.

Edit more and download

Explore AI-powered features of CapCut Web's generative AI for video

  • AI script generation

CapCut Web uses AI to automatically generate scripts based on the topic and key points you provide. This feature saves time and ensures your video content is engaging and well-structured, making it perfect for users who want to quickly create content without writing a script manually.

  • AI media for seamless matching

CapCut Web's AI media feature automatically selects relevant visuals to align with your script. Whether you need stock footage, images, or animations, the AI helps you quickly find the perfect media to complement your content. This feature streamlines the process, saving you time and effort by enhancing your video with the right visuals without the need for extensive searching.

  • Personalized AI avatars

CapCut Web offers customizable AI avatars that can speak your script, adding a virtual presenter to your video. This feature helps personalize your content, making it more engaging and relatable. You can choose avatars that match the tone and style of your video, whether for educational, marketing, or social media content.

  • Create auto captions in one click

This feature automatically generates captions for your video in just one click, making it easy to add subtitles and ensure your content is accessible to a wider audience. It's especially useful for social media videos, where captions can help increase engagement and improve understanding of the content.

  • A library of music tracks for use

CapCut Web provides a vast library of royalty-free music tracks that you can add to your video to enhance its mood and impact. Whether you need upbeat music for a promotional video or calm background music for educational content, the music library has a wide variety of tracks to choose from, helping you set the right tone for your video.

How to streamline video creation using AI for educational content

AI is transforming the way educational content is created, making it easier and faster to produce high-quality videos. With HeyGen, educators can effortlessly turn scripts into engaging videos with AI-generated avatars and dynamic visuals. The platform streamlines video production, allowing teachers to focus on content while HeyGen handles the visuals and narration. Whether for online courses, tutorials, or presentations, HeyGen makes it quick and simple to create professional, engaging educational videos.

HeyGen AI video generator interface

Steps to create engaging educational content with HeyGen

Ready to transform your educational content into captivating videos? Here’s a straightforward guide to creating engaging lessons with HeyGen:

    STEP 1
  1. Upload your script

Start by entering your topic into the "Create a video about" field. Type in your desired topic, which can be anything you want to create a video on, such as a subject, theme, or concept. Once you've typed your topic, click on the "Generate" button to begin the video creation process. This will prompt the AI to generate content based on the topic you've provided. Alternatively, you can try an example or use a URL instead to create the video based on external content.

Upload your script
    STEP 2
  1. Choose avatar and customize visuals

After uploading your script, the next step is to select an AI avatar. In the "Avatars" section, you can choose from a variety of recommended avatars, each designed to suit different presentation styles. Further enhance engagement by customizing the visual aspects, such as selecting appropriate backgrounds, adding relevant graphics, text and adjusting the avatar's appearance to create a compelling learning experience.

Choose avatar and customize visuals
    STEP 3
  1. Export and share the video

Once your video is generated, you can click on the "Preview" button to watch the video and check that everything flows smoothly and the visuals and script align with your expectations. Take this time to make sure all elements, such as the avatar, text, and media, look perfect. If you're happy with the result and satisfied with the final product, click on the "Generate" button to export the video. This will finalize the process, allowing you to download your video in the desired format, ready to share with your audience or use it on your preferred platform.

Export and share video

Key features

  • Extensive video templates collection

Access over 400 ready-made video templates, tailored for business, education, and social media, making content creation fast and efficient. These templates are designed to suit various purposes, ensuring that you can create professional-quality videos without needing advanced design skills.

  • Multilingual support with AI voices

Create high-quality videos in 175+ languages, with 300+ AI-generated voices, enabling you to reach a diverse, global audience effortlessly. Whether you’re creating content for international markets or multi-lingual users, this feature ensures your videos are accessible to everyone.

  • Customizable AI avatars

Choose from 300+ customizable avatars or create your own to present your content in a unique and engaging way. The wide variety of avatars allows you to select one that best matches the tone of your message, adding a personal touch to your video presentations.

  • Seamless media integration

Easily add images, videos, and audio to your project, allowing for smooth media integration that enhances the overall quality and appeal of your content. With the ability to mix different media elements effortlessly, you can create dynamic and polished videos in no time.

How to use generative AI video for marketing & product demos

Elevate your marketing and product demonstrations with the power of Synthesia's AI video generation, making video with AI remarkably efficient. This innovative platform enables you to create professional-quality videos featuring realistic AI avatars, transforming how you engage your audience. Synthesia specializes in simplifying the creation of compelling marketing materials and product showcases through AI-generated video content. Streamline your video production process and deliver impactful presentations with Synthesia's cutting-edge technology.

Synthesia's interface

Guide to creating marketing videos with Synthesia

Ready to revolutionize your marketing strategy with AI-powered videos? Follow these straightforward steps to create compelling content using Synthesia:

    STEP 1
  1. Select a template or create from scratch

Begin by going to "New video" from the dashboard to start your project. You will be given the choice to either use a template or create from blank. If you opt for a template, you can pick from a range of pre-designed ones suitable for various use cases, including product demos, training, or corporate knowledge bases. Or, if you want to go the bespoke route, click on "Start from blank" and build a video from scratch. This enables you to customize the content to your exact requirements.

Select a template or start from scratch
    STEP 2
  1. Enter your script and customize the avatar

After setting up your project, enter your marketing script into the Synthesia platform. Next, select an AI avatar that best suits your brand and message by clicking on "Avatar". Personalize the appearance, voice, and even gestures of the avatar to fit perfectly in your marketing video. You can also personalize the appearance of the avatar with various layout options like Fullscreen, Circle, or Box. Under the Space section, you can also personalize the background, controlling the opacity and radius to refine the appearance of your video. This is done to create the ideal ambiance for your content, depending on whether you desire a professional, trendy, or dynamic atmosphere.

Enter script and customize avatar
    STEP 3
  1. Preview, adjust & export your marketing video

Having personalized your avatar and graphics, it's now time to preview your video. Press the Preview button to view the video and check that everything runs smoothly, from the movement of the avatar to the script and images. If you require any changes, just return to the editing environment to adjust the avatar, background, text, or other features. When you're satisfied with the outcome, press the "Generate" button to save your video. You can download the final version and use it for your marketing campaigns, product demos, or social media. This step ensures that you can quickly create professional-quality videos ready for sharing.

Preview, adjust and export video

Key features

  • AI avatars and voiceovers

Select from a collection of more than 230 AI avatars, including studio and custom, or even design your own digital spokesperson. Expand your global presence by creating voiceovers in over 140 languages with AI, complete with voice cloning for a branded voice.

  • AI video assistant

Simply turn your original content from presentations and ideas into documents and websites into compelling videos leveraging the potential of AI as well as a library of ready-made templates and streamline your video creation process.

  • Extensive template library

Start your video creation journey with a rich set of more than 300 expertly crafted templates. The readily available formats are designed for a variety of marketing and product demo situations, so you can easily produce engaging videos in no time without doing much design, which saves you time and effort.

  • One-click translations

Extend your marketing reach with ease by taking advantage of Synthesia's one-click translation functionality. Automatically translate your video content into more than 140 languages, which allows you to reach and engage a global audience without the hassle of orthodox localization procedures.

Future trends in generative AI video creation

The future of video creation is poised for dramatic transformation, with generative video at the forefront of innovation. Expect even more sophisticated tools and capabilities that will redefine how we produce and experience video content.

  • Hyper-realistic AI avatars

The future of AI avatars will be hyper-realistic, with the ability to simulate human-like facial expressions, body gestures, and even emotional expressions. These avatars will communicate more naturally, which makes them ideal for any application, ranging from personalized learning to customer service.

  • Real-time video generation

AI will shortly allow users to create entire videos in real-time. Whether it's translating text to video or creating real-time animations, this feature will enable creators to create content immediately, immensely accelerating the production time for content creators and businesses alike.

  • Fully automated video production

Future AI technology will provide completely automated video creation, from scriptwriting to editing and final export. With little input, users will be able to create high-quality videos without requiring advanced expertise or hours of editing, bringing video creation to everyone.

  • Improved personalization for marketing

AI will strengthen the personalization of marketing videos by analyzing viewers' data and customizing content according to their preferences. This may include dynamic video advertising that changes in real-time to appeal to individual viewers, highly enhancing interaction and maximizing chances of conversion.

  • Interactive and immersive experiences

As artificial intelligence comes together with augmented reality (AR) and virtual reality (VR), the future of video is going to provide more immersive and interactive experiences. The audience might interact with content live, navigating through environments or communicating with AI-created characters, making video content more memorable and engaging.

Conclusion

Generative AI video tools are rapidly democratizing video creation, offering unprecedented efficiency and creative possibilities for various applications, from engaging social media content to impactful educational materials and compelling marketing campaigns. Platforms like HeyGen and Synthesia showcase the power of AI in streamlining complex video production workflows, while CapCut Web stands out as an accessible and feature-rich tool, particularly for creating dynamic social media content with its intuitive AI-powered features and user-friendly interface. Ready to experience the future of video creation? Try CapCut Web today and unlock your creative potential!

FAQs

    1
  1. What are the key benefits of using Generative AI video tools for business?

The most important advantages of using generative AI video technology for business are faster content creation, reduced production costs, and producing high-quality videos with less effort. These technologies streamline the process of video creation, allowing businesses to produce engaging marketing content, product demos, and educational content within a short period of time. CapCut Web empowers companies with the ability to leverage AI-driven video creation features, so businesses can create quality videos for any corporate intention without the need for advanced video editing power.

    2
  1. How does generative video technology impact the cost of video production?

Generative video creation using AI significantly lowers the cost of producing videos by eliminating the need for expensive film equipment, specialized crews, and lengthy post-production processes. It allows for the creation of high-quality videos in much less time and at a fraction of the cost compared to traditional video production. Pippit helps users save money by offering AI-driven features like script writing, media matching, and avatar generation, all within a single solution.

    3
  1. Can generative AI video tools create multi-language videos for global audiences?

Yes, generative AI video tools can create multilingual videos by translating scripts and generating voiceovers in several languages, allowing content to reach a wider, global audience. This feature is especially valuable for engaging diverse viewers and ensuring that content resonates with people from different linguistic backgrounds. Pippit offers multi-language functionality, enabling creators to make videos in multiple languages for a truly global reach.

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