Key Things To Know About Facebook Ads Manager in 2025

What is FB Ads Manager

Facebook Ads Manager is a tool that helps you create, manage, and track ads on Facebook and Instagram. It lets you choose your audience, set a budget, and decide where your ads will appear. You can also see how your ads are performing with easy-to-understand reports. This tool is useful for businesses to reach more people and improve their marketing results.

Common use cases of Facebook Ads Manager

Many businesses use Facebook Ads Manager for different goals. This tool helps them reach the right people and get results that matter. Here are some common use cases of this tool that show how it can help in various ways:

• Product promotion

Using Facebook Business Ads Manager, companies can showcase their products to a wide audience. It allows targeting people who are most likely to buy. Running an ad campaign focused on products can increase sales and brand visibility.

• Local awareness

The Facebook Meta Ads Manager helps businesses connect with people near their location. This is great for stores, restaurants, or services wanting to attract local customers. Ads can be targeted by city, zip code, or radius to boost local visits.

• Lead generation

With Facebook Ads Manager, companies can collect contact details from interested customers. A well-designed ad campaign can capture leads through forms directly in the ads. This makes it easier to follow up and turn potential customers into buyers.

• Event marketing

The Facebook Business Ads Manager supports promoting events like sales, webinars, or concerts. It helps reach people who might attend and sends reminders to boost attendance. Event ads in Facebook Meta Ads Manager keep audiences informed and engaged.

• Content engagement

Businesses use Facebook Ads Manager to increase likes, comments, and shares on their posts. This improves interaction and builds a loyal community around the brand. A focused ad campaign can make content more visible and interesting to the target audience.

How to create a Facebook Ads Manager account

Setting up a new ad account in Facebook Ads Manager is a simple process that lets you start running ads quickly. This method helps you organize your advertising efforts by creating separate accounts for different businesses or clients. Follow these four steps to create and set up your ad account properly:

STEP 1
1. Add a new ad account

Go to the Business Portfolio and find "Ad accounts" under "Accounts". Click "+Add" and choose "Create a new ad account" to start the setup process in Facebook Ads Manager.

STEP 2
1. Set account details

Type a name for your ad account, choose the correct time zone, and choose your preferred currency. These choices are final, so make sure they are accurate before tapping "Next."

STEP 3
1. Specify account use

Indicate whether the ad account is for your business, another business, or a client. Confirm your selection and proceed by clicking "Next" in Facebook Ads Manager.

STEP 4
1. Add payment method

Before running ads, go to "Billing & payments" and click "Add payment method". Follow the text prompt to type your credit card or payment details to complete the setup.

How to use Facebook Ads Manager

Creating an ad through Facebook Ads Manager is a straightforward way to reach your target audience and achieve your marketing goals. The platform guides you step-by-step, from choosing your campaign type to setting your budget and audience. Following these key steps helps ensure your ads perform well and deliver the results you want:

STEP 1
1. Start a new campaign

Log in to Facebook Ads Manager to access the performance dashboard. Click the green "Create" button to begin setting up a new campaign, ad set, or ad based on your advertising goals.

STEP 2
1. Choose the buying type and objective

Select a buying type, like Auction for flexibility or Reservation for predictable results. Then pick a campaign objective such as awareness, traffic, engagement, leads, sales, or app promotion.

STEP 3
1. Set campaign details

Name your campaign clearly, choose a special ad category if needed, and decide whether to enable A/B split testing. These choices help you organize your ads and test different versions for better performance.

STEP 4
1. Define audience, budget, and schedule

Configure your target audience based on demographics and interests. Set a daily or lifetime budget and choose how long your ads will run to control spending and reach the right people.

Strategic tips to improve Facebook advertising management

Improving your Facebook advertising results takes more than just creating ads. Smart strategies help you get better reach and save money. Using Facebook Ads Manager campaigns well is key to successful advertising management. Here are some important tips to improve your ad campaigns:

• Audience refinement

Regularly update and narrow down your target audience in Facebook Ads Manager after you log in. This helps reach people who are most interested in your product or service. Refining your audience improves ad relevance and boosts engagement.

• Creative rotation

Change your ad images, videos, and text often to keep your audience interested. Using fresh creative materials prevents ad fatigue and improves performance. The Facebook ads manager tutorial shows how to schedule these rotations easily.

• Budget pacing

Control how your budget is spent over time by setting daily or lifetime limits in Facebook Ads Manager. Proper pacing ensures your ads run steadily without exhausting your budget too quickly. This helps maintain consistent results throughout the campaign.

• Frequency control

Monitor how often your ads show to the same people using Facebook Ads Manager tools. High frequency can cause annoyance and lower ad effectiveness. Adjusting frequency keeps your audience engaged without overwhelming them.

• Funnel segmentation

Divide your audience based on where they are in the buying process, like awareness, consideration, or decision. Tailor your ads for each group to increase conversions. Facebook advertising management works best when ads match the audience's stage in the sales funnel.

Applying these strategic tips in Facebook Ads Manager can boost your ad performance and save your budget. Refining audiences, rotating creatives, pacing budgets, controlling frequency, and segmenting funnels all play key roles. For creating eye-catching videos to enhance your ads, CapCut is a great tool to use.

Bonus tip: Make engaging Facebook ads in minutes with CapCut

The CapCut desktop video editor helps you quickly create engaging video ads for your campaigns. Its easy-to-use interface lets you produce professional-quality videos that capture attention and improve ad performance across multiple platforms. Using CapCut can save time while making your ads more attractive and effective for your target audience.

Key features

The CapCut desktop video editor provides key features designed to help you create standout ads quickly and easily. Here are some of its must-use features:

• Efficiently create Facebook ads

CapCut streamlines the video creation process, letting you make vibrant ads fast, perfect for tight deadlines. This helps you launch campaigns without delays.

• Easily resize your videos

Use an AI video resizer to quickly adjust your video dimensions to fit Facebook's ad formats, saving time on manual edits. This ensures your ads look great on different devices.

• Add trendy text effects

Use modern text animation and an AI font generator to highlight key messages and capture the viewer's attention. This boosts engagement and makes your ads more memorable.

• Library of compelling sound effects

Choose from a wide range of sound effects to enhance the mood and impact of your videos. Adding sound can increase viewer interest and retention.

• Rich collection of animations

Apply eye-catching animations to elements in your video to make your ads more dynamic and engaging. This helps your content stand out in crowded feeds.

How to make attractive Facebook ads with CapCut

To make attractive Facebook ads with CapCut, start by downloading and installing the desktop video editor. Users can easily get CapCut by clicking the download button below. Follow the simple installation steps to set up the software and begin creating engaging video ads.

STEP 1
1. Import the video

Open the CapCut desktop video editor and upload your video by clicking "Import" or by simply dragging and dropping it into the workspace. Then, place the video on the timeline to begin editing.

STEP 2
1. Edit the video

After importing the video, click on it in the timeline and open the "Adjust" tab. Enable the "Auto adjust" feature to let CapCut instantly balance all the colors in your video ad. To include product details, go to the "Text" tab, add the information, and customize its appearance by adjusting the font, size, and color.

STEP 3
1. Export and share

After editing the video ad, click "Export" in the top-right corner, select a suitable resolution and format, then hit "Export" to save the video to your PC. Alternatively, click "Share" to upload it directly to your Facebook.

Conclusion

Facebook Ads Manager is a useful tool for creating, managing, and improving your ads. With the right strategies, like refining your audience and setting a clear budget, you can get better results and save money. It's also important to make your ads visually appealing to grab attention. Because of that, using high-quality videos can make a big difference. The CapCut desktop video editor is a great choice for making eye-catching videos that boost your ad performance.

FAQs

1
1. Where to find Facebook Ads Manager after account setup?

You can access Facebook Ads Manager by clicking the menu on your Facebook home page and selecting "Ads Manager." It's also available in Business Suite under "All Tools." You can manage and view all your campaigns from this dashboard. To improve your ad visuals, try creating eye-catching video ads with the CapCut desktop video editor.

2
1. Can Facebook Ads Manager manage multiple campaigns?

Yes, you can manage multiple campaigns, ad sets, and ads at the same time in Facebook Ads Manager. It lets you track performance, adjust settings, and apply filters across different campaigns. This helps with better organization and control. For video content across campaigns, the CapCut desktop video editor can help you design engaging visuals quickly.

3
1. Can I create Instagram ads with the Facebook Ads Manager app?

Yes, Facebook Ads Manager lets you create and place ads on Instagram by selecting Instagram in the placement settings. You can run ads on Instagram Feed, Stories, and Reels using the same campaign. To make your Instagram ads stand out, use the CapCut desktop video editor to create scroll-stopping video creatives.