Facebook Ad Image Size and Specs Explained for Creators

Why does the correct Facebook ad image size matter

• Ensures ads look professional: Choosing the appropriate Facebook ad image size gives your ads a balanced and polished appearance. This enhances credibility, helping your brand to stand out.
• Prevents image cropping or distortion: If the wrong image size is used, Facebook might stretch or crop the image, cutting off essential elements. The appropriate sizing ensures that every detail is presented as intended by the user.
• Enhances user engagement: High-quality, properly sized images attract the viewers in a crowded feed. This, in turn, encourages more likes and comments from the viewers.
• Boosts ad performance and CTR: The optimized images attract likes and interactions, which directly enhance your ad's click-through rate. Better visuals lead to better ROI on your earnings.
• Optimizes mobile and desktop viewing: Different devices display ads differently, and the correct sizing ensures a consistent look. This enables you to maintain the ad's impact across various platforms.

There are numerous benefits of using the correct Facebook ad image sizes. Stick around as the next section discusses the ideal Facebook ad image sizes.

The ideal Facebook ad image sizes in 2025

Facebook feed image ad sizes

Facebook feed images are the most common types of ads, appearing directly on users' feeds for maximum visibility. Creators must adhere to specific guidelines for file size, resolution, and other factors. Below are the key specifications creators need to bear in mind:

• Maximum file size: 30 MB
• Minimum image size: 600 x 600 pixels
• Resolution: 1440 x 1440 pixels (1:1 ratio) or 1440 x 1800 pixels (4:5 ratio)
• Image ratio: 1.91:1 to 4.5 (offer ads and stock photos must be 1.91:1)
• File type: PNG or JPG

Facebook news feed carousel image ad sizes

Facebook news feed carousel image ads enable creators to showcase multiple images in a single ad, making them more engaging. To keep these ads attractive and appealing, Facebook has set clear specifications that creators need to follow, which are mentioned below:

• Maximum file size: 30 MB
• Minimum resolution: 1080 x 1080 pixels
• Image ratio: 1:1 or 4:5
• File type: JPG or PNG

Facebook right column image ad sizes

Facebook right column image ads appear only on Desktop, mainly behind the main feed, leading to a traditional ad replacement. To keep them professional and sharp, users need to follow the following image size requirements:

• Minimum image size: 254 x 133 pixels
• Resolution: 1080 x 1080 pixels
• Image ratio: 1:1
• File type: JPG or PNG

Facebook marketplace image ad sizes

Facebook marketplace image ads blend smoothly with product images, offering businesses a chance to promote directly, where the users are already shopping. To make these ads appear eye-catching and professional, follow these guidelines:

• Maximum file size: 30 MB
• Minimum image size: 1080 x 1080 pixels
• Image ratio: 1:1
• File type: JPG or PNG

Facebook stories image ad sizes

Facebook stories image ads enable brands to connect with their viewers in a full-screen vertical format that appears natural and interactive. To ensure that these ads look immersive and sharp, you need to adhere to the following requirements:

• Maximum file size: 30 MB
• Minimum image size: 500 pixels
• Resolution: 1440 x 2560 pixels (at least 1080 x 1080 for Messenger Stories)
• Image ratio: 9:16
• File type: JPG or PNG

Facebook collection image ad sizes

Facebook collection image ads are made to showcase multiple products in a visually appealing and engaging format, enabling users to browse and shop directly from the ad. To get top-notch results, follow these specifications:

• Maximum file size: 30 MB
• Resolution: 1080 x 1080 pixels
• Image ratio: 1:1
• File type: JPG or PNG

Adhering to the correct Facebook ad image sizes is quite essential. However, making attractive Facebook ads is equally important. So, if you are seeking a powerful editor to create attractive Facebook ad images, CapCut is the best choice, which is discussed below.

CapCut: Your go-to editor for making compelling Facebook ads

CapCut is a versatile and intuitive video editing software, renowned for its powerful editing and AI-powered features. It is also an excellent tool for creating attractive Facebook ads, as it offers an "AI design" feature that allows you to generate visually appealing ads from simple text prompts with the power of Seedream 4.0 and Nano Banana. You can readjust the ad size using the cropping and resizing tools. To enhance the ad images, use AI-powered tools, such as inpaint, expand, remove, and upscale. Get CapCut now and create the most eye-catching Facebook ad image today!

Key features

• AI design: CapCut's "AI design" feature to transform your text prompts into attractive Facebook ad images powered by Seedream 4.0 and Nano Banana.
• Resize tool: You can use CapCut's resize tool to quickly adjust Facebook ad formats without compromising quality.
• Crop tool: Use CapCut's cropping tool to focus on the most critical aspects of your ad, with precise cropping.
• Background remover: The background remover quickly erases unwanted backgrounds with one click, resulting in cleaner and more effective ad designs.
• AI-powered tools: Enhance your Facebook ad image with a variety of AI-powered tools, such as inpaint, expand, remove, and upscale, to make your Facebook ad images visually appealing.
• Editing elements: CapCut provides any visual elements for you to edit the Facebook ad, including filters, effects, stickers, and more.

How to use CapCut to make eye-catching Facebook ad images

STEP 1
1. Access the AI Design feature and write your Facebook ad image prompt

To start, open CapCut and click the "AI design" feature from the left-hand toolbar. After that, write a clear and detailed prompt of your Facebook ad in the provided dialogue box. Once satisfied, click the "Send" option to generate the ad.

STEP 2
1. Edit and enhance the AI-generated Facebook ad

Once the Facebook ad has been generated, you can click the "+" icon to add various design assets, such as stickers, shapes, frames, and designs. To edit with AI, click the "AI tools" option to access multiple AI editing features, including inpaint, expand, remove, and upscale. Click the "Expand" option to resize the Facebook ad.

Next, click on the Facebook icon and select "Facebook ad" from the drop-down menu.

You can also write the specifics in the dialogue box at the bottom of the screen and then click the "Generate" option.

STEP 3
1. Export the ad image

Once satisfied with the resizing of the Facebook ad, click the tick-maker option. Next, click the "Download" option to download the Facebook ad image.

Bonus: Expert strategies for making Facebook ad images successful

• Keep the visuals clear and uncluttered: A clean design makes your ad message more appealing and easier for viewers to understand. So, avoid adding too many elements that distract viewers from your main offer. CapCut's expand tool allows you to resize the image, helping you to keep the ad image neat and focused.
• Use the correct dimensions for each ad format: Different Facebook ad placements require specific sizes for the perfect display. Incorrect sizing results in poor visibility or cropping on Facebook. CapCut's resize tool ensures that your visuals fit perfectly across different Facebook ad formats.
• Focus on high-quality visuals: Blurry or pixelated images will lower your ad's credibility. Therefore, it is best to select sharp, vibrant, and well-lit photos. Using CapCut's upscale feature, you can enhance image resolution to make your Facebook ads visually appealing.
• Personalize with creative elements: Adding your brand logos, brand fonts, or custom elements can make your ads easily recognizable and trustworthy. CapCut's diverse range of design assets, including stickers, shapes, frames, and templates, enables you to create unique Facebook ads.
• Remove distractions from the background: Unwanted objects in the background can divert the focus away from the message. Clean and simple backgrounds perform best in ads. CapCut's background remover tool lets you remove backgrounds, resulting in refined visuals.

Conclusion

Mastering the Facebook ad image sizes is the foundation for creating professional and high-performing ads. This article discussed the best Facebook ad image sizes, according to their placements, from feeds to stories, each requiring specific ad dimensions to avoid cropping or pixelation. To make your Facebook ads successful, remember to follow expert strategies, such as keeping visuals clean, using the correct dimensions, and personalizing with design assets. If you want an efficient video editor for creating Facebook ads, CapCut is the best choice, as it offers impressive features, including AI design, cropping and resizing tools, and a variety of AI-powered tools such as inpaint, expand, remove, and upscale. So, get CapCut now and start creating visually appealing Facebook ads that truly stand out.

FAQs

1
1. Does the recommended image size for Facebook ads change regularly?

Yes, Facebook periodically updates its image size specifications to enhance user experience and ad performance. These changes ensure your ads remain consistent across various placements and devices. Staying constantly updated allows you to maintain high-quality and effective ads. To constantly keep up with the updated sizes, utilize tools that offer flexible resizing options. CapCut's AI expand tool makes it easy to adjust the ad sizes, according to the latest Facebook ad image size requirements.

2
1. What happens if I upload the wrong dimensions for Facebook ads?

Uploading incorrect dimensions for Facebook ads can lead to issues, such as cropping, stretching, or pixelation. This affects the overall look of your ads, which in turn reduces engagement rates. Ads containing distorted visuals perform poorly in terms of clicks and conversions. The best way to avoid this issue is to use resizing tools before uploading your image. Using CapCut, you can adjust the photos for Facebook ads using the preset resizing options.

3
1. How do I resize Facebook ads according to the Facebook ad image size specs without losing quality?

To resize the Facebook ads without losing resolution, choose a tool that provides high resolution while adjusting the dimensions. Manual resizing leads to quality loss and pixelation. Therefore, you should select smart resizing features that maintain the overall quality and resolution. In this way, your ad remains visually attractive across all placements. CapCut's resize and upscale tools let you adjust the ad size while enhancing the resolution to keep it crystal clear.