Online shopping is growing fast, and businesses need new ways to show their products. An e-commerce video helps sellers display items clearly, explain features, and attract customers. These videos can be used on websites, social media, or ads to boost sales and make shopping easier for buyers.
Therefore, in this article, we will find out the top 8 tools to make engaging e-commerce website videos.
What is an e-commerce video
An e-commerce video is a short video created to showcase products or services sold online. It helps customers see how a product works, its features, and benefits, making buying decisions easier. These videos can appear on online stores, social media, or advertisements. Using these videos can increase engagement, build trust, and boost sales by giving a clear, visual understanding of the product.
Key elements every product video for e-commerce must have
A successful e-commerce product video should do more than just display the product. To break through the clutter and motivate people to buy, every video should have certain components that make it sharp, interesting, and convincing. These are the key components every e-commerce video must contain:
- Product showcase
The first thing an e-commerce product video needs to do is show the product, nice and clear, from all sides. Consumers should theoretically have the ability to see size, design, and important details as they would if they were holding an item themselves.
- Key features
Highlighting the product's main features is essential in an e-commerce video. Explain what makes the product useful, unique, or better than alternatives. Using text overlays, close-ups, or short demonstrations on a video commerce platform can make these features easy to understand.
- Engaging visuals
Visuals keep viewers interested and make the e-commerce product video memorable. Bright colors, smooth transitions, and clean backgrounds help focus attention on the product. Using a commerce platform can help add effects or animations that make the video more appealing.
- Music or voiceover
Adding music or a voiceover improves the viewing experience of an e-commerce video. Background music sets the mood, while a voiceover explains product features clearly. This combination can guide customers and make them more likely to engage and buy.
- Call to action
Every e-commerce video should end with a clear call to action. Encourage viewers to buy, explore more, or visit your store. A strong call to action on a video commerce platform can increase conversion rates and turn viewers into customers.
Top 8 e-commerce product video makers you will love
Choosing the right tools can make creating an e-commerce video much easier and more professional. The right video maker helps showcase products, highlight features, and engage customers effectively. Here are the top 8 e-commerce video ad makers you will love for boosting your online sales:
CapCut Web
CapCut Web is an online video editing tool that makes creating professional product videos simple and fast. It lets users combine clips, add effects, and enhance videos directly from a browser. This is ideal for businesses looking to quickly produce high-quality visuals for online stores and social media promotions, helping them reach more customers and grow their brand.
- AI auto video generation for products: Automatically turns product descriptions into ready-to-use videos, perfect for quickly listing new items on your online store, saving hours of manual editing work.
- Smart color correction: Enhances colors and lighting automatically, ensuring products look vibrant and appealing without manual editing, giving every video a professional finish effortlessly.
- Auto reframe videos: Adjusts video dimensions for different platforms, making it easy to share on social media or e-commerce websites while maintaining focus on product details.
- AI-driven motion tracking: Keeps the product in focus even when moving, making demonstrations or rotating shots look smooth and professional, adding dynamic appeal for viewers.
- Easily stabilize e-commerce videos: Reduces shakiness in handheld or quick clips, creating a good viewing experience for customers and ensuring your products appear high-quality.
- One-click export in HD: Quickly saves videos in high quality, ready to upload to your store or social media without extra steps, streamlining the publishing process efficiently.
- Some advanced features require payment.
- Occasional lag with very large or long videos.
How to create the perfect e-commerce video with CapCut Web
To start using CapCut Web, visit the official website and click on the "Sign up" button. You can register using your email, phone number, or a social media account like Google or Facebook. Once signed up, you can immediately access the editor to start creating your e-commerce video.
- STEP 1
- Upload the video
Open CapCut Web in your browser. Next, go to "Video" > "New video" and click the "+" button or the "Upload" button in the Media tab to add the video you want to edit and enhance.
- STEP 2
- Add text, adjust the visuals, and add music
Start by opening the "Text" tab and tapping "Add Heading." Enter your own text to highlight key details in the video. You can also adjust the video size by going to "Smart tools" > "Auto reframe" to make it fit perfectly on different social media platforms.
Go to the "Filters" tab on the left side of the interface, browse through the diverse library, and click on the filter you like to apply to your video. You can also adjust the video speed using a slider or a curve to ensure a smooth viewing experience.
Go to the "Smart tools" tab, select "Camera tracking", and apply it to your clip to create smooth, dynamic movements. Adjust the tracking settings to highlight your product from the best angles. Give your e-commerce or product video a professional touch.
- STEP 3
- Export and share
After editing your video in CapCut Web, click "Export" in the top-right corner and select "Download" to save it to your PC. To upload directly to YouTube, TikTok, Instagram, or other social media platforms, click the corresponding icons.
FlexClip
FlexClip is an online e-commerce video editor designed to make product video creation quick and simple. It lets users combine clips, images, and text to make professional videos without prior editing experience. With ready-made templates and intuitive tools, it's ideal for businesses wanting fast e-commerce video production. FlexClip also supports voiceovers and music to make videos more engaging.
- Easy-to-use drag-and-drop editor.
- Large library of templates for fast video creation.
- Supports voiceover and background music.
- Quick export in multiple resolutions.
- Limited advanced animation options.
- The free version has a watermark.
Invideo AI
InVideo AI is an e-commerce video editing tool based on AI to ease the video-making process. It converts scripts or text into interesting product videos, so it is perfect for fast-paced online businesses. It provides ready-to-use templates and stock media, letting brands create professional video ads in minutes. It's perfect for small teams that need to create professional-looking visuals without a video editor.
- AI-driven script-to-video feature.
- Huge stock media library.
- Fast template-based video creation.
- Supports multi-format exports.
- It can be overwhelming for beginners.
- Limited customization on the free plan.
HeyGen
HeyGen is an AI-focused e-commerce video and image ads creator that generates videos from text or images. It's perfect for creating dynamic product ads without complex editing. HeyGen allows customization of avatars, voiceovers, and animations for a personalized touch. Brands can produce short promotional clips for social media or online stores efficiently.
- AI-generated video from text.
- Customizable avatars and voiceovers.
- Quick social media-ready videos.
- Easy drag-and-drop interface.
- Limited video length options.
- Some AI outputs may need fine-tuning.
HitPaw
HitPaw is a high-level e-commerce video editor made for professional use to craft top-notch product videos. It provides you with cloud-based editing, collaboration, and privacy protection capabilities. If you want to create professional video ads for your website and social media, try HitPaw. Its platform is designed for 4K video, as well as analytics and distribution tools.
- Supports 4K video and high-quality exports.
- Cloud-based collaboration features.
- Advanced privacy and distribution options.
- Detailed analytics for performance tracking.
- A premium subscription is required for advanced features.
- Limited AI tools for automated editing.
Veed.io
Veed.io is an easy-to-use e-commerce video editor to make video editing easy. It is capable of text overlays and subtitles and has a powerful music editor with visual effects and transitions. Veed.io's internet-based tools help businesses create product demos and promotional clips quickly. The platform also includes AI capabilities for auto-subtitling and voice-overs.
- Auto subtitles and translation.
- Simple drag-and-drop interface.
- Easy resizing for social media platforms.
- AI voiceover support.
- The free plan has limited export quality.
- Some advanced effects are behind a paywall.
Lumen5
Lumen5 is a popular e-commerce video ads maker that turns text content into engaging videos for online stores. Its AI-assisted system transforms blog posts, scripts, or product descriptions into professional visuals. It's ideal for brands looking to scale e-commerce video production without a large video team. Lumen5 provides stock footage, animations, and music to enhance product storytelling.
- AI converts text to video automatically.
- Access to stock footage and music.
- Simple timeline editing.
- Quick social media-friendly exports.
- Limited customization for complex videos.
- The free version has a branding watermark.
Topview AI
Topview AI is an advanced e-commerce video editor that uses AI to automate product video creation. It can generate dynamic clips from images or text for social media and online stores. Topview AI is excellent for brands aiming for fast video production at scale. Its automation features reduce manual editing time while maintaining professional quality.
- Fully AI-driven video creation.
- Fast output for multiple products.
- Supports image-to-video conversion.
- Easy platform for beginners.
- Limited manual customization.
- May require a subscription for full features.
Must-know techniques to master e-commerce video makers
Making a good e-commerce video isn't as simple as buying the right tool. It's knowing how to use that tool smartly. Knowing some important tricks can help you create more captivating, professional, and effective videos that impress your audience. Here are some expert tips for using e-commerce video makers:
- Choose the right video template
Starting with the right template saves time and ensures your e-commerce video looks professional. Templates designed for product demos or social media ads provide the right layout and pacing for viewer engagement. On CapCut Web, you can select from a wide range of pre-made templates suitable for any product type.
- Customize visuals and text
Inclusion of product images, brand logos, and text overlays in the e-commerce video sets a unique and informative video. Showcasing the product's special features visually will keep people engaged and create trust. Tools like CapCut Web also let you easily drag and drop visual and text customizations.
- Add music and voiceovers
Background music and voiceovers enhance the storytelling of your e-commerce video. Music sets the mood, while a voiceover explains product benefits clearly, making it easier for customers to understand. CapCut Web supports both background music and AI-generated voiceovers for smooth audio integration.
- Optimize video length and format
The e-commerce video ads that work best are typically shorter and more focused videos. Video length and format can be adjusted to fit different social media platforms, websites, or ads. With CapCut Web, you can easily trim videos, adjust canvas sizes, and export videos to different video formats for different platforms.
- Include a clear call-to-action
A strong call-to-action guides viewers on the next step, whether it's buying a product or visiting your store. This element makes your e-commerce video more effective at driving sales. CapCut Web lets you add text or animated CTAs easily at the end of your video.
Conclusion
Creating an effective e-commerce video can greatly improve product visibility, engage customers, and boost online sales. By using the right techniques, such as choosing templates, customizing visuals, adding music, and including clear calls-to-action, businesses can make their videos more professional and appealing. The right video editor simplifies the process and helps save time while maintaining quality. For a fast, easy, and versatile solution, CapCut Web is a great tool to create high-quality e-commerce videos for any online platform.
FAQs
- 1
- How to optimize e-commerce video ads for mobile viewers?
Keep videos vertical or square to fit mobile screens and ensure text is large and readable. Use clear visuals, fast pacing, and captions for silent viewers. Focus on the main product and key benefits within the first few seconds. CapCut Web makes it easy to reframe, resize, and optimize your e-commerce video ads for mobile platforms.
- 2
- Can e-commerce short videos improve customer retention?
Yes, short videos show the value of a product faster and keep people interested, making them more likely to return. They help with brand recognition and are easy to share on social media. Posting fun video clips often can strengthen customer loyalty. CapCut Web helps you make attractive short e-commerce videos and keep your audience engaged.
- 3
- What is the ideal length for an e-commerce stock video on social media?
For most social media, a video's length in the 15–30-second range appeals to speed up those scrolls, but keep your viewers watching. Keep the information specific and attractive, and let your audience know about the benefits of the product in seconds. Advertisements and product promotions work best in brief clips. CapCut Web lets you cut, edit, and optimize your e-commerce video for social media easily.