How to Create TikTok Ads - Boost Sales with Smart Tips and Best Tool

Benefits of advertising on TikTok

A TikTok ad is a short and interactive video designed to promote a product, service, or brand on the TikTok platform. These ads appear on a user's feed or between videos, blending effortlessly with organic content to grab attention and drive action.

Let's look at the top benefits of advertising on TikTok:

• Massive global reach: TikTok has over a billion active users across 150+ countries, making it an impressive platform for global brand exposure. It enables businesses to easily reach diverse viewers across different regions, interests, and demographics.
• Creative, interactive ad formats: TikTok provides several ad formats, such as Infeed ads, Branded hashtag challenges, and Topview ads, that enhance user engagement. These creative platforms help businesses to reach users through trends, sounds, and storytelling.
• High engagement rates: TikTok's algorithm prioritizes engaging and entertaining content, resulting in higher interactions in comparison to other platforms. This makes it easier for your ads to go viral, significantly enhancing visibility and brand recall.
• Precise targeting options: Advertisers can target their viewers based on age, location, interests, and behavior for maximum relevance. TikTok's efficient targeting ensures that the ads reach the users most likely to engage in a purchase.
• Data-driven insights and analytics: TikTok's built-in analytics offer detailed metrics based on views, engagement, conversions, and audience behavior. These insights allow brands to refine campaigns and make data-backed decisions for improved ad performance.

Types of TikTok ads

• Spark Ads: Spark ads enable brands to promote their own TikTok videos or those made by other creators. This format enhances authenticity because the ads appear just like a regular post, driving engagement and trust.
• Search Ads: These ads appear within TikTok's search results when users look for specific topics or products. They allow brands to target high-intent viewers who are already searching for related content or products.
• Video Shopping Ads: Video shopping ads mix entertainment with e-commerce by highlighting the products directly within short videos. Users can explore and purchase the items quickly, making them perfect for enhancing sales conversions.
• In-Feed Ads: In-feed ads appear naturally as the users scroll through their "For You" section. Blending smoothly with regular content. They feature call-to-action (CTA) buttons, enabling the viewers to visit the website or shop instantly.
• Collection Ads: These ads contain a main video along with a scrollable product gallery, providing a smooth shopping experience. They are perfect for showcasing multiple products and driving direct in-app purchases.
• Carousel Ads: Carousel ads enable brands to display multiple images or videos within a single ad, letting users swipe through the content. This format works fine for storytelling or promoting a wide range of related products.

How to create ads on TikTok

STEP 1
1. Create and set up your TikTok Ads Manager Account

First, open the TikTok Ads Manager official website and sign up with your business account. Finish your profile by adding vital details, like business name, payment information, and country. After proper verification, you will get access to TikTok's dashboard, in which you can manage campaigns, analytics, and audiences.

STEP 2
1. Choose your campaign objective and ad group settings

To create TikTok ads, click "Create" to start a new campaign. TikTok offers several metrics, like traffic, conversions, app installs, and video views. Choose the one that aligns with your visions and goals. After that, set up your ad group by selecting ad placements, bidding type, and delivery options.

STEP 3
1. Define your target audience and budget

Next, define your target audience by setting parameters, such as age, location, gender, and interests. You can also choose custom audiences to retarget the users who interacted with your content. Set the total budget, ensuring that it fits your requirements. You can also schedule the TikTok ad here.

STEP 4
1. Design and upload your ad content

Next, design your ad content. For this purpose, you can use advanced editors, like CapCut. Ensure that your video follows TikTok guidelines and upload the ad to TikTok. After that, fill in your ad name, caption, text, and call-to-action button. Once everything looks good, click the "Publish" button to publish the ad.

STEP 5
1. Track, measure, and optimize performance

Once the ad has been published, you can monitor the overall performance using TikTok Ads Manager analytics. Analyze the key metrics, like impressions, click-through rate, and conversions, to understand what works and what doesn't. Make adjustments as required to improve results and maximum ROI.

Costs of creating TikTok ads

Minimum Budget Requirements

Before running ads on TikTok, it's crucial to know the platform's basic spending requirements to ensure that your campaign runs effectively. TikTok sets the minimum daily budgets to maintain ad visibility and optimization potential. As your business continues to grow, you should adjust your budget to enhance reach, timing, and results over time.

Now, let's view the minimum budget requirements for TikTok ads:

• TikTok requires at least $50/day at the campaign level and $20/day per ad group.
• For testing creatives and audiences effectively, expect to spend $1,000–$3,000/month.
• New brands should plan $5,000–$10,000/month for faster traction in competitive niches.

Expected ROAS by Industry

TikTok ad performance varies according to niche, so understanding the industry-level ROAS benchmark allows you to set realistic expectations. These averages enable advertisers to see how effectively their campaigns convert ad spend into sales. Knowing this data can help you revamp your targeting strategies.

Here are the expected ROAS of TikTok ads for popular industries:

• Beauty & Skin Care: 0.91 ROAS
• Fashion & Apparel: 2.06 ROAS
• Home Goods & Decor: 4.2 ROAS
• Fitness & Wellness: 1.29 ROAS

Now that you know the basics of creating TikTok ads and budgets, you need to learn how to make high-conversion TikTok video ads. CapCut is an excellent choice for creating TikTok ads, as discussed in detail below.

CapCut - Your cost-effective way of creating ads for TikTok

CapCut is an intuitive and versatile video editing software, known for its robust editing and AI-powered features. It is also an excellent tool for making attractive TikTok ads that drive engagement and increase conversions. It offers impressive editing features, like text editing options, visual elements, and a rich audio library. You can also enhance video ads with various AI-powered features, like auto caption generator, background removal, and noise reduction. So, download CapCut today and utilize its advanced editing features to create ads for TikTok that truly stand out.

Key features

• Text editing options: CapCut offers a variety of text editing options, such as fonts, colors, sizes, styles, advanced text effects, and animations to create engaging titles and captions that reflect your brand.
• Visual elements: Enhance your ads with a variety of filters, effects, transitions, CTA stickers, and animations to make them visually appealing.
• Rich audio library: Access CapCut's extensive audio library to add royalty-free music and sound effects, to add rhythm and charm to your TikTok ads.
• AI-powered features: Utilize advanced AI-powered features, like auto captions, background removal, and noise reduction for advanced edits and improved accessibility.
• Integration with TikTok: CapCut integrates seamlessly with TikTok, enabling you to upload TikTok ads directly from within the software.

Steps to use CapCut to create TikTok ads

STEP 1
1. Import the media

First, open CapCut and create a new project. Next, click the "Import" button and select a video from your device that you want to edit. If the video is already present in CapCut, go to "My spaces" to access it.

STEP 2
1. Edit the TikTok ad

Once the ad has been imported, it's time to edit it with CapCut's advanced editing features. Use the "Text" option to add different titles and captions to the ad. You can also add overlays and transitions for a smooth flow of the video. Use CapCut's rich audio library to add royalty-free music and sound effects. You can also use the speed adjustment options to slow down or speed up the video for dramatic effects. Finally, enhance the TikTok ad with various filters, effects, and stickers to make it visually appealing.

STEP 3
1. Export and share

Once you are satisfied with the final TikTok ad, click the "Export" button in the top-right corner of the screen and select your desired format and resolution. Finally, hit the "Export" button to save the TikTok ad to your device. Once exported, you can share the video directly on TikTok from within CapCut.

Expert tips for creating ads on TikTok effectively

• Keep it short and engaging: TikTok's users scroll instantly, so you need to make your ad's message clear in the first few seconds. Use strong visuals, quick cuts, and catchy hooks to attract viewers. You can trim and polish your clips using CapCut's trimming tools and editing features.
• Use trending music and sound effects: TikTok thrives on audio content, so you should choose songs or sounds that align with your ad's theme. This improves the chances of your ads gaining traction. Use CapCut's extensive library of royalty-free music and sound effects to add trending music to your TikTok ads.
• Add captions and clear CTAs: To make your message more accessible, always use clear call-to-actions (CTAs) and captions. Text overlays enable you to reinforce key points visually. Using CapCut's auto captions and CTA stickers, you can highlight your captions and CTAs in style.
• Leverage trends and hashtags wisely: Always keep an eye on trending challenges, filters, and hashtags to make your ads more discoverable. Aligning your content with famous trends enhances visibility and engagement organically. CapCut's built-in templates, along with trending filters and effects library, help you to recreate viral styles quickly and easily.
• Test and refine your ads: Experiment with various creatives, captions, and sounds to find out what resonates with your viewers. Utilize analytics properly to identify the high-performing ads and adjust your strategy accordingly. You can quickly make the adjustments using CapCut's AI-powered features, like auto-captions, background removal, and noise reduction.

Conclusion

Learning how to create TikTok ads efficiently can open up doors to rapid growth, higher engagement, and improved sales. This article discussed the benefits, costs, and how to create TikTok ads by following simple and easy steps. When creating TikTok ads, remember to follow strategies like keeping them short and engaging, using trending music and sound effects, and testing and refining them. If you want a powerful tool for creating high-quality TikTok ads, CapCut is the best choice as it offers features such as text editing options, a rich audio library, and a variety of AI-powered features, like auto-captions, background removal, and noise reduction. So, get CapCut now and utilize its advanced editing features to create scroll-stopping ads that convert quickly.

FAQs

1
1. What types of ads can I run on TikTok?

TikTok provides several ad formats to help brands connect with their audiences, like In-feed ads, Topview ads, Brand hashtag challenges, and Spark ads. Each of these serves its own specific purpose, from enhancing visibility to driving direct conversions. You can also select an ad based on your campaign goals and audience interaction. To make visually appealing TikTok ads, choose CapCut, which offers a variety of editing and AI-powered features to help you create eye-catching TikTok ads.

2
1. How can I create TikTok ads with AI?

CapCut makes it easy to create TikTok ads using AI, as it provides features like Script-to-video, AI video maker, and Text-to-video. These features enable you to make high-quality TikTok ads with text and scripts, saving time and effort on manual editing. The AI helps you to design visuals, match audio, and format videos perfectly for TikTok. You can further enhance the AI-generated ads with editing tools, like stickers, filters, effects, shapes, and frames.

3
1. Can I create Spark Ads on TikTok without a creator account?

No, Spark ads require access to a create or brand account because they utilize the existing TikTok posts for promotion. You need complete authorization from the original creators to use their post as an ad. This ensures transparency and proper crediting to the original creator. However, before posting the Spark ad, you should import it into CapCut and polish it with its editing tools and audio library to add royalty-free music and sound effects, to turn the ordinary post into an outstanding Spark ad.