How to Create Engaging Black Friday Videos to Boost Sales

What makes Black Friday unique

Black Friday began in the United States as the day after Thanksgiving, when retailers offered massive discounts to kick off the holiday shopping season. Over the years, it has transformed into a global phenomenon, with countries worldwide embracing the tradition of blockbuster sales. What sets Black Friday apart is not just the scale of discounts but the urgency it creates. Consumers expect limited-time deals and act fast to secure them. In this highly competitive environment, video marketing has become essential. Videos grab attention faster than static ads, showcase products more effectively, and spark excitement. As shopping behavior shifts toward online browsing, Black Friday sales videos help brands cut through the noise and connect with ready-to-buy customers.

Types of Black Friday videos that drive results: Ideas

Ready to get creative? Here are some video ideas to help you capture the spirit of Black Friday and convert viewers into loyal customers.

• Product deal showcases

Short, vibrant videos highlighting your best Black Friday deals are a surefire way to grab attention. Use quick zooms, bold text overlays, and dynamic pricing effects to emphasize discounts. These clips should feel energetic and exciting, keeping viewers hooked. When done well, they instantly communicate value and encourage quick action.

• Shopping haul breakdowns

Audiences love relatable content, and haul breakdowns are perfect. Showcase what you bought, explain why the deals stood out, and share tips for scoring similar bargains. Adding unboxing moments makes the video engaging and authentic. This style builds trust while entertaining and inspiring your audience.

• Behind-the-scenes sale prep

Let viewers in on the action by showing behind-the-scenes moments of your Black Friday sales preparation. Capture your team setting up displays, curating online deals, or packing orders. These sneak peeks make your brand feel human and approachable. They also create anticipation, making customers more eager to shop when sales go live.

• Black Friday shopping guides

Help viewers make quick and confident choices by walking them through your best offers. Create curated lists or highlight bundles that make shopping easier. Adding a bit of context for each item makes the video more helpful. This type of content positions your brand as both supportive and trustworthy.

• Flash sale countdowns

Nothing builds urgency like a ticking clock. Create Black Friday videos featuring countdown timers, limited-time text, and high-energy visuals. Pair them with bold audio tracks to heighten excitement. These videos remind customers that acting fast is essential, driving instant conversions while keeping viewers energized.

• User-generated review videos

Showcase authenticity by featuring customer testimonials, unboxings, or product reviews. Black Friday sales backed by real voices encourage hesitant buyers to make purchases. User-generated content feels natural, relatable, and trustworthy. Sharing these stories strengthens credibility while showing your deals in action from a shopper's perspective.

With so many creative approaches to choose from, the next step is bringing these ideas to life. That's where the CapCut App comes in, giving you powerful tools to turn concepts into polished videos quickly and easily.

CapCut App: Your ultimate tool for stunning Black Friday videos

Creating professional, scroll-stopping videos for the busiest shopping day of the year doesn't have to be complicated. With the CapCut App, anyone can design high-quality Black Friday content in minutes without needing advanced editing skills. The app offers ready-to-use templates, AI-powered tools like "Script to video" and "AutoCut", and a vast library of music and effects that help your brand stand out. Whether you're showcasing discounts, building excitement with countdowns, or sharing shopping guides, the CapCut App makes the process effortless. It's the ultimate solution to transform ideas into videos that grab attention and drive sales.

How to create stunning Black Friday videos with the CapCut App

Ready to get started? Here's a quick guide on how to create amazing Black Friday videos with the CapCut App. Click the button below to download the app and follow along!

Method 1: Steps to create Black Friday videos using Templates

One of the fastest ways to craft eye-catching content is by starting with ready-made templates. The CapCut App offers a wide range of designs you can customize to match your brand style and promotions.

STEP 1
1. Find and select Black Friday video template

Open the CapCut app and navigate to the "Templates" tab at the bottom of the screen. In the search bar, type in keywords like "Black Friday," "Black Friday deals," or "Black Friday promo." Browse through the results and tap on a template to preview to see if that matches your brand's style and the type of video you want to create. Then tap "Use template" on your chosen design to begin customizing it with your own content.

STEP 2
1. Add your content and generate video

Next, you will be prompted to select the photos and videos from your phone's gallery. CapCut App's interface will display how many clips are needed for the template, as well as duration indicators to help you choose appropriately timed content. Simply tap on the clips you want to feature, then hit "Next" to generate a Black Friday video.

STEP 3
1. Customize and export video

The CapCut App will now automatically apply the template's vibrant effects, dynamic transitions, and bold text overlays to your chosen clips. Your Black Friday video will be generated instantly. You can change the placeholder text to include your specific deals, like "50% OFF" or "Shop Now!" You can also swap out the audio with a different trending song from the library. Once satisfied, tap Export in the top right corner. Your video is ready to be saved to your device or posted directly on TikTok to showcase your Black Friday deals and drive conversions.

Method 2: Guide to creating Black Friday shopping videos with Script to video

Looking for a smarter way to create videos without spending hours editing? With Script to video, you just write or generate a script and let the CapCut App handle the rest. In minutes, you'll have a polished video ready to showcase your offers.

STEP 1
1. Access Script to video

From the CapCut App homepage, tap "All tools" to open the comprehensive tools menu. Navigate to the "AI tools" section, where you'll find "Script to video." Tap on it to enter the creation interface, where you can transform your written content into compelling visual stories for your Black Friday campaign.

STEP 2
1. Write or generate script

Within the Script to video interface, you can either write your own script detailing your Black Friday deals and promotions or use the "AI writer" to generate one for you. To write your own, simply type your script in the main text area. You can also use the "AI writer," "Improve," and "Expand" buttons at the bottom to get AI assistance with refining your content. This is an efficient way to quickly build a professional-looking Black Friday video.

Alternatively, tap on the "AI writer" section and choose "Commercials" to enter your specific details, such as "Black Friday deals on electronics" or "40% off all apparel," and the AI will create multiple script options for you. For example, if it generates three scripts, you'll see a navigation that says "Generated scripts 1/3," allowing you to easily browse through each version, insert and apply the one that best fits your brand's message.

STEP 3
1. Generate your video and export

Once your script is finalized, tap "Apply" to move to the generation phase. You'll be prompted to choose a generation style. Choose "Smart generation" to let the CapCut App automatically match your script with visuals from its library, or select "Local materials" to use your own sale footage and images. After generation, preview the video in the timeline editor, where each part of your script is paired with dynamic scenes and text overlays. When everything looks ready, tap "Export" to save your Black Friday video and share it instantly.

Method 3: Step-by-step guide to create Black Friday videos using AutoCut

Looking to make eye-catching Black Friday promos without spending hours editing? CapCutApp's AutoCut feature is your shortcut to professional-looking videos with minimal effort. Just follow these simple steps to transform your footage into scroll-stopping content:

STEP 1
1. Access AutoCut and configure video settings

From the CapCut App homepage, tap on "AutoCut" to access the AI-powered editing feature. Select your video clips from your media library that showcase your Black Friday shopping deals. Next, you can add a brief description of the topic and style you want. In the "Customize your video" interface, you can choose to have the AI generate captions and a voiceover. Finally, select your preferred video duration to match the platform you'll be posting on.

STEP 2
1. Let the AI process your uploaded content

After configuring your settings, CapCut App's AI will begin processing your content. During the "Analyzing content" phase, AutoCut intelligently analyzes your uploaded video clips and selects the most engaging moments, identifying key scenes and highlights. The AI handles the entire editing process for you. Once the processing is complete, tap "See videos" to view your AI-generated Black Friday video.

STEP 3
1. Preview, customize and export your video

Once the video is ready, you'll be taken to the preview screen. From here, you can tap "Edit" to customize your video further—change clips, trim, adjust effects, or swap the music. This allows you to add specific details like price tags or text overlays for your Black Friday deals. When you're happy with the result, tap "Export" at the top right to save your video to your device and share it across your social media channels to boost your Black Friday sales.

How to create eye-catching Black Friday posters with the CapCut App

Videos aren't the only way to grab attention on Black Friday. With the CapCut App, you can also design striking posters in seconds using AI tools. Follow the steps below to create promotional graphics that match the energy of your sales.

STEP 1
1. Access AI poster tool

Launch the CapCut App on your mobile phone. From the homepage, navigate to the "AI Lab" tab on the bottom bar. In the "More tools" section, tap "AI poster" to open the poster creation interface, where you can generate professional, AI‑assisted posters.

STEP 2
1. Input your creative prompt

On the next screen, tap on "AI poster" to open the prompt input section. In the provided text box, type your vision for the Black Friday poster using clear, natural language. Specify the theme (e.g., Black Friday shopping frenzy), key elements (e.g., bold discount tags, vibrant products, or festive accents), and desired mood (e.g., urgent, exciting, or luxurious). The AI will generate a tailored poster design based on your description.

If you're unsure what to write, simply tap on "Smart script" or "Advanced script" to let the CapCut App's AI assist you. Based on your selected poster type and category, the AI will automatically generate a tailored prompt that matches your Black Friday theme, giving you a quick start without writing a description from scratch.

STEP 3
1. Configure settings and generate

After entering your prompt, tap the "Settings" icon beside the "Generate" button. Select the aspect ratio that best fits your poster needs, such as square, portrait, or landscape, or enter custom width and height to set exact poster dimensions. Once you've set your preferences, tap "Generate" to create your AI-powered poster instantly.

STEP 4
1. Review and save generated poster

Once your AI-generated poster is ready, take a moment to review the design. Tap on the image to make any custom tweaks, like enhancing details, adjusting the layout, changing text, or entering the photo editor to apply new effects to match your vision. This is a great chance to add specific details about your Black Friday deals, like special discount codes or limited-time offers. When you're satisfied with the final look, tap "Export" to save it directly to your phone's gallery or share it instantly from the CapCut App to platforms like Instagram, TikTok, or any other social media app.

Tips for creating engaging Black Friday videos

To stand out on the busiest shopping day of the year, your videos need to grab attention quickly and keep viewers interested. Here are a few practical tips to help you create content that converts.

• Keep it short and impactful: Attention spans are short, especially during big sales. Aim for concise videos that deliver your message in under 30 seconds. Lead with the strongest offer right away to hook viewers. Every frame should add value and keep the energy high.
• Highlight urgency with text overlays: Shoppers respond when they feel time is running out. Add overlays like "Limited Time," "Hurry," or countdown timers to build urgency. Clear, bold text instantly communicates the importance of acting now without requiring viewers to watch till the end.
• Use bold, vibrant visuals: Black Friday is loud, fast-paced, and competitive; your visuals should match that energy. Incorporate bold colors, striking fonts, and dynamic transitions to stand out. Eye-catching design makes your video memorable and ensures it won't get lost in the scroll.
• Add background music that sells: The right soundtrack sets the mood and drives excitement. Choose upbeat, energetic music that matches the urgency of the sale. Background music not only enhances the pace but also makes your promotions feel more polished and professional.
• Optimize for social platforms: Different platforms have different styles and requirements. Format your videos vertically for TikTok and Instagram Reels, and horizontally for YouTube. This ensures your content performs well everywhere.

Conclusion

Black Friday is all about capturing attention in a sea of competing offers, and video is one of the most powerful ways to do it. From product showcases to countdowns and shopping guides, we've covered creative ideas that help you connect with your audience and drive sales. With its AI-powered tools, ready-made templates, and easy editing features, the CapCut App makes it simple to turn these ideas into professional, high-impact content in minutes.

FAQs

1
1. How do Friday videos help boost engagement during sales season?

Friday videos capture attention quickly by highlighting special offers and creating urgency, which drives shoppers to take action. They work well because they combine visuals, text, and sound to deliver information fast. To make this process easier, the CapCut App provides ready-made templates and AI-powered tools that help you produce polished videos in minutes.

2
1. How can I measure the success of a Black Friday video campaign?

You can track success by looking at metrics like views, watch time, click-throughs, and conversions. Engagement rates and social shares also indicate how well your content resonates with viewers. With the CapCut App, you can create platform-optimized videos that boost performance across TikTok, Instagram, and YouTube, making it easier to hit your campaign goals.

3
1. What elements should I include in a Black Friday sales video?

An effective Black Friday sales video should be short, visually bold, and include clear calls-to-action, product highlights, and urgency-driven text. Background music and captions also make content more engaging. The CapCut App offers all these features, from dynamic text overlays to trending audio, so you can design high-impact videos that maximize results.