Creating content for social media can be time-consuming, especially for brands that need daily posts. An AI influencer generator helps solve this problem by making virtual influencers who can promote products, share posts, and interact with followers just like real influencers.
In this article, we will explore the 5 best tools to create AI influencers like a pro.
What is an AI influencer
An AI influencer is a virtual character created using artificial intelligence to act like a real social media influencer. It can post content, engage with followers, and promote brands across platforms like Instagram or TikTok. These influencers are not real people but are designed to look and behave like humans. They are used by companies to market products in a creative, cost-effective way.
Popular AI-generated influencers are used nowadays
Many brands now work with AI influencers to promote their products online. These virtual characters are carefully designed to look real and share creative content, just like human influencers. Here are some of the most popular AI-generated influencers used in marketing today:
- Lil Miquela: Fashion campaigns
Lil Miquela is one of the first well-known AI influencers. She works with big fashion brands like Prada and Calvin Klein, appearing in digital campaigns and music videos. Her realistic look and strong online presence make her a trusted AI influencer in the fashion world.
- Shudu: Beauty promotions
Shudu is known as the world's first digital supermodel. This AI-generated influencer is often featured in beauty ads and magazine covers, working with brands like Fenty Beauty. Her elegant look and strong visuals make her ideal for promoting makeup and skincare products.
- Noonoouri: Brand activism
Noonoouri is a unique AI influencer who blends fashion and social causes. She supports messages about sustainability, animal rights, and ethical fashion. Brands use this influencer to show that they care about more than just selling products.
- Imma: Lifestyle content
Imma is a pink-haired AI influencer from Japan who shares content about fashion, food, and culture. Her posts feel natural and relatable, making her perfect for lifestyle branding. As an AI-generated influencer, she helps companies connect with younger, trend-loving audiences.
- Kyra: Travel features
Kyra is India's first AI influencer, and she focuses on travel and adventure content. From beach photos to city tours, she showcases destinations creatively. This AI-generated influencer is often used by travel brands and tourism boards to attract digital attention.
The 5 best tools to create AI influencers
Creating a virtual personality that looks real and connects with audiences needs the right tools. Whether you're a brand, marketer, or content creator, using the best software can help you design, animate, and manage your AI influencer effectively. Below are the top 5 tools that you can use in this regard:
CapCut Web
CapCut Web is a free online video editor that helps create content for virtual characters and influencers. It includes AI tools for face animation, voiceovers, and background changes, which is ideal for making lifelike videos. For anyone building an AI-generated influencer, CapCut Web simplifies editing, enhances visuals, and makes the content feel more real and engaging.
- Convert the script to a video: Turn written scripts into complete videos with visuals, voice, and motion, perfect for fast content creation and influencer storytelling on platforms like TikTok and Instagram.
- Smart AI writer: Get AI-generated captions or post ideas that match your content's tone and niche, saving time while keeping content creative, consistent, and audience-focused.
- Different AI avatars: Choose from various pre-made virtual avatars to represent different personalities or branding styles that suit your content theme, marketing goals, and audience preferences.
- Customize your own avatars: Use an avatar maker to make unique avatars that fit your brand identity, adding a personal touch to your AI influencer while enhancing emotional connection and visual consistency.
- Various AI voiceovers: Select from different AI voices to give your influencer a clear, human-like voice in multiple languages for global content creation, storytelling, and product marketing.
- Auto captions: Add accurate, timed subtitles automatically, useful for better reach, improved accessibility, and viewer engagement across platforms where silent viewing is common.
- Copyright-free music material: Use royalty-free music in videos to make posts engaging without worrying about copyright strikes or platform takedowns, enhancing sound quality and brand impact.
- Export HD-quality visuals: Download high-definition videos that keep your AI influencer content looking sharp and professional on all social media platforms, increasing audience trust and interaction.
- Video editing requires a stable internet connection.
- Limited long-form content capabilities.
How to make avatars on CapCut Web
Go to CapCut Web by clicking the button below, and click "Sign up for free." You can register using your Email, phone number, Google, or Apple account. Once verified, your CapCut dashboard will open for use.
- STEP 1
- Open the AI video maker
Go to CapCut Web, select "Video," then "Free AI video maker," and start the tool in a separate browser window quickly.
- STEP 2
- Generate a script and a video
Click on "Avatar video" and select an avatar that fits your video’s style. You can also upload your own avatar video to include in the AI-generated output. Then, choose "Enter script" to write or paste your text. For AI-generated content, click "Generate script" and provide some keywords. Lastly, hit "Create" to produce your video with voice narration.
- STEP 3
- Replace the media (optional)
To adjust your video, simply click on a clip and tap the "Media" icon. You can choose from personal uploads, stock media, or AI-created content. Once added, the visuals will automatically update.
- STEP 4
- Add caption templates
Click on "Elements," then go to "Caption template" to choose and customize the one that fits your video.
- STEP 5
- Add background track
Enhance the tone of your video by accessing the "Music" tab. Select a suitable track by clicking the + icon, then adjust the pitch slider to achieve a seamless audio transition.
- STEP 6
- Export and share
To finish up, tap "Export" in the upper-right. Type in a file name, pick the resolution and frame rate you want, and hit "Export" again to download your video. Need more changes? Select "Edit more."
Captions AI
Captions AI is an advanced tool mainly used to edit talking videos, add subtitles, and generate voiceovers. It's especially helpful when building an AI influencer that speaks naturally and appears camera-ready. It can match facial expressions with voice tone and even change languages. This makes it easier to create influencer videos that feel engaging and personal.
- Realistic lip-syncing.
- Multiple voice accents.
- Easy captioning.
- Great for short-form video.
- Limited avatar customization.
- Some languages may have less accurate lip-syncing.
Creatify AI
Creatify AI helps brands and marketers quickly turn scripts into full influencer-style video ads. It supports various AI avatars, making it simple to create AI influencer content for promotions. With an easy drag-and-drop interface and automated video production, users can focus more on messaging than editing. It's especially useful for product explainer videos and UGC-style campaigns.
- Easy-to-use interface.
- Fast script-to-video output.
- Supports multiple ad formats.
- Lifelike avatar expressions.
- Fewer customization tools.
- Voice options are basic.
CelebMakerAI
CelebMakerAI lets you make AI influencers based on celebrity-like appearances. It's widely used to generate high-quality, photorealistic influencer images for branding, endorsements, or fashion content. The tool is focused more on visual creation than motion or voice. Ideal for fashion, luxury, or lifestyle brands needing stunning digital personas.
- Easy-to-use interface.
- Fast script-to-video output.
- Supports multiple ad formats.
- Lifelike avatar expressions.
- Fewer customization tools.
- Voice options are basic.
JoggAI
JoggAI focuses on training and scripting AI personas with unique personalities and voice patterns. It's useful when you want to make AI influencers with consistent character traits, values, and tone. Great for storytelling, brand engagement, or scripted series where the virtual influencer needs to follow a storyline with emotional depth and personalized voice interaction.
- Builds custom personalities.
- Voice consistency across scripts.
- Ideal for storytelling.
- Supports character development.
- Steeper learning curve compared to simpler, template-based tools.
- Requires significant time and effort to train AI personalities effectively.
How to create an AI influencer efficiently
Creating a virtual influencer isn't just about looks; it also needs a clear purpose and strategy. To make an AI influencer efficiently, you should follow a few smart steps that cover visuals, content, and automation. Here's a simple guide to help you do it right:
- Define niche
Start by choosing a niche like fashion, fitness, tech, or travel. A focused niche helps your AI influencer attract a specific audience and build a loyal following. It also guides tone, personality, and visuals across every piece of content created.
- Choose an avatar platform
Select a tool like CapCut Web, Creatify AI, or CelebMakerAI to design your virtual character. These platforms help you make an AI influencer with lifelike features, voice, and expressions, matching your content style, tone, and brand identity.
- Customize visuals
Add unique features to your AI influencer, like hairstyle, clothing style, background, and color tone. Custom visuals make your influencer stand out and match the identity of the brand or niche you're targeting with more creative control.
- Plan content
Build a content calendar with daily or weekly post ideas, videos, and interactions. This keeps your AI influencer active and helps maintain audience engagement across platforms like Instagram or TikTok with planned and consistent updates.
- Integrate automation
Use tools like Argil AI or JoggAI to schedule posts, write captions, and track performance. Automation reduces manual work and helps you manage your AI influencer efficiently, saving time and improving consistency in daily operations.
Conclusion
AI influencers are changing how brands connect with people online. With the right tools and clear planning, anyone can build a digital personality that looks real and fits their brand. From choosing a niche to customizing visuals and content, each step helps make your influencer more engaging. Many tools now make this process easier, even for beginners. One of the best platforms to get started is CapCut Web, which helps you design, edit, and manage content for your own AI influencer easily.
FAQs
- 1
- Why should creators consider creating an AI influencer?
AI influencers are cost-effective, work 24/7, and follow brand instructions without errors. They remove risks tied to real personalities and can quickly adapt to trends. These digital influencers also help in keeping consistent branding across platforms. You can easily start building one using CapCut Web for smooth video creation and avatar design.
- 2
- Can I create an AI influencer for Instagram and TikTok together?
Yes, you can create one AI influencer and share its content across both Instagram and TikTok. It keeps your branding consistent and saves time by reusing videos with platform-specific tweaks. Many creators follow this strategy to grow on multiple platforms at once. CapCut Web helps you edit and export content easily for both channels.
- 3
- How to create an AI influencer that aligns with my niche?
Choose a niche that fits your brand, like fashion, tech, or fitness, and match your AI influencer's style, voice, and content with that theme. Focus on traits and visuals that appeal to your audience and stay consistent. A strong niche makes the influencer more relatable and trusted. Use CapCut Web to customize visuals and create niche-focused content smoothly.