To boost your campaigns, it's essential to know how to create effective ad images and where to download stock images easily. This article discusses the benefits, main elements, and how to make ad images utilizing CapCut's AI design tool. After that, we will discuss the top 4 platforms for downloading ad images, like Freepik, Pexels, iStock Photo, and Unsplash. In the end, we will share some tips on creating engaging ad images.
Why do you need ad images
Ad images are crucial because they instantly capture the audience's attention and convey your message more effectively than text. They allow you to build brand identity, enhance engagement, and make the ads more memorable. Additionally, strong visuals also improve click-through rates, resulting in better outcomes across various campaigns. In crux, ad images convert your ordinary promotions into powerful marketing tools.
What are the main elements of an ad image
- Headline/Text: A clear and catchy headline quickly grabs the audience's attention. It should be short, clear, impactful, and aligned with your brand's message.
- Visuals: High-quality photos, illustrations, or product shots function as the core of the ad image. They should be relevant and visually attractive to the viewers.
- Branding: Logos, brand colors, and consistent fonts enhance recognition. Strong branding enables viewers to associate the ad with your business instantly.
- Call-to-Action (CTA): Call-to-Action is another essential element of an ad image. A direct phrase, such as "Shop Now" or "Learn More," encourages action.
- Color and Contrast: The correct color palette draws the viewers' attention and conveys emotions. Contrast showcases the key elements, such as text or buttons, making them stand out and appear unique.
How to make ad images using CapCut's AI design tool
CapCut is a versatile video editing software, renowned for its powerful editing and AI-powered features. It is also an excellent tool for creating attractive image ads, offering features like AI design, which enables you to convert text into ad images using AI models like Seedream 4.0 and Nano Banana. You can further enhance the AI-generated ad image using CapCut's powerful AI features, like inpaint, expand, remove, or upscale. So, download CapCut today and utilize its advanced editing features to make attention-grabbing ads with ease.
Key features
- AI design: Utilize the "AI design" feature to quickly convert your text into ad images, powered by Seedream 4.0 and Nano Banana models.
- Background remover: Easily remove or replace the ad image background to highlight your product or subject with AI power.
- AI-powered tools: Utilize AI-powered tools, such as inpaint, expand, remove, or upscale, for advanced edits on your ad images.
- Visual elements: Enhance your ad images with different stickers, shapes, designs, frames, and filters to make them visually appealing.
How to use CapCut to make eye-catching ad images
- STEP 1
- Access the AI design feature
To start, open CapCut and click the "AI design" from the left-hand toolbar. Next, write a clear and detailed prompt regarding your ad. Once done, click the "Send" button to generate the ad image.
- STEP 2
- Edit and enhance the AI-generated ad
Once the image has been generated, click the "+" icon to enhance the ad with various stickers, shapes, frames, and designs. To enhance the ad image with AI, click the "AI tools" option. Here, you can utilize various AI features, including inpaint, expand, remove, and upscale.
- STEP 3
- Export the ad image
Once satisfied with the desired ad image, click the "Download" option. After that, click the "Download" option to download the ad image or "Copy as PNG" to copy it in PNG format.
Top 4 online platforms for downloading ad images
- 1
- Freeepik
Freepik is a creative platform that offers millions of free and premium resources, making it an ideal place for designers and marketers. Unlike standard stock sites, it not only provides photos but also PSD files, vectors, and customizable templates. One of its standout features is its AI-powered image generator, which enables users to convert ordinary prompts into unique, ad-ready graphics.
- 2
- Pexels
Pexels is a free platform that offers high-quality, royalty-free photos and videos, making it an ideal choice for creating engaging image ads. The thing that makes it stand out is its curated collections, in which the users are grouped by mood, trends, and themes, enabling the marketers to find the ideal fit quickly. Pexels is also unique due to its community-driven content, allowing contributors to add fresh and authentic visuals.
- 3
- iStock Photo
iStock Photo is a premium stock platform by Getty Images, renowned for making polished ad images and professional campaigns. Unlike free libraries, it provides exclusive, high-resolution photos that aren't overused, giving your ads a unique and original appearance. Its Signature Collection offers handpicked vectors, photos, and illustrations, tailored explicitly for marketing purposes.
- 4
- Unsplash
Unsplash is one of the most popular stock image platforms, known for its high-resolution, authentic photos, which work well for creating natural-looking ad images. Unlike other traditional stock sites, its core focus is on real-life aesthetics, making visuals genuine and reliable for audiences. One of its standout features is its global photographer community, constantly contributing new content, ensuring variety and creativity.
How to make an engaging ad image - tips offered
- Keep the message clear: A successful ad image should convey the main idea immediately. Therefore, it's best to avoid clutter and use concise and impactful text to make the message easy to grasp. When using CapCut's "AI design" feature, ensure that you write clear text prompts.
- Use high-quality visuals: Blur or pixelated images decrease credibility and engagement. Therefore, it is essential to always opt for sharp and high-resolution visuals that showcase professionalism. CapCut allows you to enhance the clarity of ad images using the upscale tool.
- Focus on strong branding: Consistency in fonts, colors, and logos makes your brand popular and recognizable. An ad image should constantly reinforce your brand identity and values. CapCut offers brand kit elements to ensure consistent branding.
- Add a bold call-to-action: Every ad requires a call-to-action to give the audience direction, whether it is "Shop Now" or "For more information." You should place the CTA prominently, so that the viewers know the next step. Using CapCut's stickers and text effects, you can write the most prominent and impactful CTAs.
- Use engaging visual elements: Enhance your ads with a variety of stickers, frames, or creative shapes to capture attention without overwhelming the viewer with too much clutter. CapCut offers a range of design assets, including stickers, shapes, frames, and designs, to enhance the visual appeal of your image.
Conclusion
Making compelling ad images is vital for standing out in today's digital landscape. This article discussed the benefits and the top tool, CapCut, for creating attractive image ads by following simple steps. When making ad images, remember to follow expert strategies, such as clear messaging, strong branding, bold call-to-action, and engaging visual elements. CapCut emerges as the best tool for creating image ads due to its impressive features, including AI design, background remover, stickers, shapes, frames, and a variety of AI-powered tools such as inpaint, expand, remove, and upscale. So, get CapCut now and utilize its advanced editing features to start designing eye-catching and impactful ad images effortlessly.
FAQs
- 1
- Can I use an AI-generated ad image for business?
Yes, you can use an AI-generated ad image for business as long as your chosen tool provides rights for commercial usage. Several AI tools generate original visuals, allowing you to stand out in your campaigns. However, it is essential to review the licensing terms to avoid any potential issues. CapCut's AI design feature allows you to make business-ready ad images within minutes. Utilizing its commercial-friendly design assets, you can easily create attractive ad images and use them in your business campaigns.
- 2
- How do AI tools enhance the quality of ad images?
AI tools enhance ad images by refining details, adjusting colors, and removing imperfections. They can easily upscale low-resolution visuals and add different creative visuals, making your ads look polished. These tools save a significant amount of time while maintaining high-quality standards. CapCut offers an AI design feature that generates AI ads from text prompts, which you can further enhance using AI-powered tools, such as inpaint, expand, remove, and upscale.
- 3
- Can I use online ad image makers to make ad images for free?
Yes, several online ad image makers allow you to create basic ads at no cost. They primarily offer free templates, design elements, and user-friendly editors. However, they usually include a watermark in the ad image. CapCut offers a free AI design feature, enabling you to transform text prompts into visually appealing ad images. You can further enhance the ad image by using a variety of design assets, such as stickers, frames, shapes, and designs, to make it visually appealing.