Creating a YouTube ad is essential for businesses looking to connect with potential customers on the world's largest video platform. The best YouTube ad grabs attention quickly, delivers a clear message, and encourages viewers to take action, whether it's visiting a website, subscribing, or making a purchase.
In this article, we will explore what makes a YouTube ad stand out and how you can create one that delivers results.
Engage, entertain, and get subscribers with great YouTube ads
Great YouTube ads engage viewers, entertain them, and encourage them to subscribe. A transition between the ad and the content keeps the audience interested. Writing clear and catchy messages is important to keep attention. This helps turn viewers into loyal subscribers and customers. Let's explore how these best YouTube ads can be used to boost business growth.
Common YouTube ads people use in videos
When creating the best YouTube advertising, it's important to know the different types of ads available. Each type has its strengths, depending on what you're trying to achieve. Below are some of the common ads on YouTube that can help you reach your audience in different ways:
- Display ads
These ads appear on the side of the YouTube page or below the video. They're less intrusive, so viewers can choose to interact with them. Display ads are ideal for businesses looking for simple visibility without interrupting the video experience.
- Skippable video ads
Skippable ads appear before or during a video, and people can skip them after 5 seconds. They're great for reaching people quickly without forcing them to watch the whole ad. These are the best ads for YouTube that help you get straight to the point while giving viewer control.
- Non-skippable video ads
Non-skippable ads must be watched before the video starts and typically last 15 to 20 seconds. Since they can't be skipped, they ensure that your message is seen. Different channels use these ads when the goal is to make sure the viewer sees the entire message, no matter what.
- Bumper ads
These are short, 6-second, non-skippable ads that play before a video. They're perfect for quick, memorable messages. This is a famous YouTube ad format to build awareness in just a few seconds without losing the viewer's attention.
- Sponsored cards
Sponsored cards are small, interactive ads that appear on the screen during a video. They usually promote products or services related to the content. These ads are effective when you want to show relevant offers during the video, making them part of the best YouTube advertising strategies.
The 10 best YouTube video ad examples
Effective YouTube video ads grab attention, tell a compelling story, and encourage viewers to take action. The most successful YouTube ads use creative visuals, strong messaging, and a clear call to action to maximize engagement. Below are 10 outstanding and most-watched YouTube ads that stand out:
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- I Want Sumo by Doritos
In this playful Doritos ad, a boy and a sumo wrestler engage in a fun chase over a bag of Doritos. The ad takes a humorous turn when the boy outsmarts the wrestler and traps him in a wall. The unexpected twist of the boy mimicking the wrestler's teasing adds to the charm, making it one of the most-watched YouTube ads. It cleverly highlights the fun and social aspect of Doritos, making it a standout in snack commercials.
- 2
- Blow Granny Blow by Doritos
This ad shows a grandmother trying to blow out her birthday candles, only for her exaggerated effort to send everyone "blown away." The family's playful reactions make the commercial relatable and fun, especially for a wide audience. By tying the humor back to Doritos, the ad reinforces the brand's association with fun and family moments.
- 3
- Winner Stays by Nike
Nike's "Winner Stays" transforms a casual neighborhood football game into a star-studded event. The players morph into football legends like Ronaldo and Neymar, showcasing the dreams of young athletes. The ad effectively motivates viewers by tapping into their aspirations. It's one of the top YouTube ads that combines cinematic storytelling with emotional resonance, making it unforgettable.
- 4
- Peace and Quiet by Doritos
In this Doritos ad, a father uses Doritos to calm his crying baby, which hilariously also works for his wife. The humorous solution to a typical parenting dilemma makes this ad relatable for many viewers. It's a playful take on the struggles of parenting, providing a fun twist while promoting the irresistible nature of Doritos. This clever integration of the product into everyday family life makes it one of the most successful YouTube ads.
- 5
- Hands by Honda
Honda's imaginative ad shows a pair of hands manipulating miniatures of their vehicles, like cars, robots, and planes. The minimalist approach, combined with stunning visuals and an uplifting soundtrack, creates a magical feel throughout the commercial. Its the most common YouTube ad type that uses visuals and music to tell a story without relying heavily on dialogue.
- 6
- The New Kid by Doritos
A young boy, trying to make friends at school, uses a bag of Doritos to attract the attention of his classmates, resulting in a chaotic and funny scene. The ad depicts the universal experience of being the new kid at school while emphasizing the irresistible appeal of Doritos. The ad's unexpected twist, where the boy sarcastically blames his mom, adds a surprising element and makes it a great ad on YouTube.
- 7
- Shark by Nicorette
Nicorette's ad opens with a man obsessively repeating "cigarette" when a shark suddenly bites his hand, representing the powerful grip of nicotine cravings. The shark's unexpected appearance highlights how overwhelming cravings can be, making the message both impactful and memorable. The ad blends drama and humor, making it one of the most popular YouTube ads that cleverly convey a serious message.
- 8
- Love Has No Labels
This public service announcement uses an X-ray screen to depict diverse couples and families, showing how love transcends labels such as race, gender, or age. The reveal of each participant's true identity delivers a message of inclusion and acceptance. This ad is one of the top YouTube ads that uses an emotional and visual metaphor to challenge societal norms.
- 9
- Your Face Is Your Money Maker by William Painter
William Painter's ad humorously tackles the frustration of fragile eyewear by showing how their glasses can withstand everything from a broken frame to even being used as a bottle opener. The ad creatively blends functionality and humor, making it a standout in eyewear advertising. By promoting durability and practicality, this ad highlights the brand's unique appeal.
- 10
- Pizza Hut Javenge by Pizza Hut
Bhuvan Bam stars in this vibrant ad promoting Pizza Hut's affordable pizzas. The energetic music, fun choreography, and surreal elements like dancing dinosaurs create a captivating, playful atmosphere. Targeting a younger audience, the ad uses celebrity influence and catchy visuals to drive engagement, making it one of the subscriber's promotion YouTube ads that effectively capture attention.
5 good ways to promote your YouTube channel
Growing a YouTube channel requires more than just uploading videos; it needs smart promotion to reach the right audience. Using multiple strategies can boost visibility, engagement, and subscriber growth. Below are 5 efficient ways to promote your channel and attract more viewers:
- Optimize video titles
Craft clear, engaging titles with relevant keywords to improve searchability. For example, "Affiliate Marketing Tips for Beginners" helps attract the right audience. The best affiliate marketing YouTube channels often use optimized titles to rank higher in search results. With CapCut, you can easily add text to your videos, making your titles even more attention-grabbing.
- Use catchy thumbnails
Create bright, high-quality thumbnails that catch the viewer's eye. Adding bold text and vibrant colors makes your thumbnail stand out. Successful YouTube advertising campaigns focus on visually appealing thumbnails to grab attention. If you're creating thumbnails, CapCut makes it easy to design them in just a few steps.
- Post on social media
Share your videos on Instagram, Facebook, and Twitter to reach a wider audience. Posting snippets or links to your videos can encourage followers to check out your channel. It's a tactic used by the best YouTube advertising campaigns to increase visibility. With CapCut, you can edit and share your video ads directly to your social media accounts, streamlining the process and maximizing exposure.
- Engage in commenting
Interact with viewers by replying to comments on your videos and engaging in discussions on other channels. Leave helpful comments on related content in your niche to attract attention. The best affiliate marketing YouTube channels use commenting to build relationships and grow their audience.
- Use YouTube ads
Target your ads to specific demographics or interests relevant to your channel. YouTube ads can introduce your content to potential subscribers. Running ads is a great strategy for promoting your content to reach a broader audience.
Craft compelling video ads for YouTube: CapCut desktop
The CapCut desktop video editor is a user-friendly tool perfect for creating compelling video ads for YouTube. It provides all the necessary features to craft engaging, professional-quality ads, such as easy editing, customizable body effects, and versatile export options. Whether you're a beginner or an expert, CapCut simplifies the process of producing eye-catching content for your YouTube channel.
Key features
The CapCut desktop video editor comes with useful features that can enhance the quality and precision of your video ad creation. Here's a quick look at its key features:
- Precise video resizer
Use the video resizer to adjust video dimensions accurately to fit specific platforms or frame sizes, ensuring your video looks perfect every time.
- Advanced chroma key effect
Easily remove backgrounds with a professional chroma key effect, ideal for creating green-screen-like visuals in your videos.
- One-click video stabilization
Instantly smooth out shaky footage with one-click video stabilization, making your videos look professional and steady, even if filmed on the move.
- Effective movement tracking
With the motion tracking tool, track moving objects or people in your video, enabling you to add effects or text that follows them seamlessly.
- Easily add auto-captions
Generate captions automatically for your videos, saving time and making your content more accessible to a wider audience.
How to create a video ad in CapCut
To create a video ad in CapCut, first download and install the CapCut desktop video editor by clicking the button below. After installation, open the software, import your footage, and start editing with its various tools to craft your video ad.
- STEP 1
- Import the video
Launch the CapCut desktop video editor and add your video by selecting "Import" or dragging it into the workspace. Move it to the timeline to start editing.
- STEP 2
- Enhance video ads with AI tools
Start by adjusting the video to the perfect aspect ratio using "Auto reframe." Next, apply the "Chroma key" effect to change the background. Then you can use "Stabilize" to smooth shaky footage. Additionally, apply "Motion tracking" to enhance moving objects with smooth effects. Finally, use "Remove flickers" to ensure a clean and professional look.
- STEP 3
- Export and share
Once you're satisfied with your video ad, export it in your desired format and resolution. You can then share it directly on YouTube or other platforms.
Conclusion
Creating the best YouTube ad involves using the right combination of creativity, technical skills, and effective tools to capture your audience's attention. By focusing on aspects like video quality, catchy content, and smooth editing, your ad can stand out and make a lasting impact like the ones mentioned in this article. For anyone looking to streamline the process, the CapCut desktop video editor provides a simple yet effective solution for crafting high-quality YouTube ads.
FAQs
- 1
- What are the key elements of the best YouTube advertising campaigns?
The best YouTube advertising campaigns have engaging content, a clear message, and a compelling call to action. They also use precise audience targeting for better reach. Incorporating visual appeal and creativity helps the ad stand out. CapCut can assist in crafting high-quality videos that resonate with your target audience.
- 2
- What are the most effective YouTube ad formats?
Skippable, non-skippable, and bumper ads are the most popular YouTube ad formats. Choosing the right format depends on your ad goal and audience engagement. These formats ensure that your ad is effective and reaches the right viewers. You can use the CapCut desktop video editor to create ads in these formats with simple AI tools like color correction and auto-captions.
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- How to measure the success of popular ads on YouTube?
The success of YouTube ads is measured by view count, engagement rate, and conversion metrics. Metrics like CTR (click-through rate) and ROI (return on investment) also help gauge effectiveness. These analytics show whether your ad strategy is working. You can optimize your video content for increased engagement by using tools like the CapCut desktop video editor.